nivea kids sunscreen spf 50
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+317.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Review moat
Good946.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£72K£72K/yr · 76K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£5.56avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.13–£6.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nivea kids sunscreen spf 50 is a £72K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
nivea kids sunscreen spf 50 market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £70K–£83K
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
118
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- NIVEA64%
- Nivea Sun28%
- Beiersdorf9%
Top nivea kids sunscreen spf 50 search terms
- nivea kids sunscreen spf 5018K/yr
- nivea sensitive sun cream spf 508K/yr
- nivea sun cream kids6K/yr
- nivea kids6K/yr
- nivea kids sensitive sunscreen spf 504K/yr
- nivea babies and kids sunscreen spf 504K/yr
- nivea sun kids4K/yr
- nivea kids sunscreen4K/yr
- nivea sun babies and kids sensitive protect spf 503K/yr
- nivea baby and kids sensitive protect sunscreen2K/yr
Top nivea kids sunscreen spf 50 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA SUN Kids Protect & Sensitive Spray (200ml) Sunscreen Spray with SPF 50+ Kids Suncream for Sensitive Skin Immediately Protects Against Sun Exposure
NIVEA£5.994.7★1,573 rev
NIVEA SUN Kids Protect & Sensitive Sun Lotion (200ml) Sunscreen with SPF 50+ Kids Suncream for Sensitive Skin Immediately Protects Against Sun Exposure
NIVEA£6.374.7★1,758 rev
NIVEA SUN Kids Protect & Care SPF 50+ Coloured Spray (200ml) Sunscreen Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion
Nivea Sun£5.504.8★427 rev
NIVEA SUN Kids Protect & Care SPF 50+ Lotion (200ml) Moisturising Sun Cream Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion
Beiersdorf£5.334.8★313 rev
NIVEA SUN Protect and Sensitive Sun Spray (200 ml) Sunscreen with SPF50 Suncream for Sensitive Skin with Aloe Vera Immediately Protects Against Sun Exposure
NIVEA£6.584.6★1,330 rev
Newest
by launch date
NIVEA SUN Breathable UV Face Sensitive SPF 50+ (40ml) Face Sunscreen For Sensitive Skin Prevents Sun Allergies and Irritations Fragrance-Free and Non-Comedogenic Formula
Nivea Sun£6.3831 rev
NIVEA SUN Kids Daily UV Protect Sensitive SPF 50+ Sun Cream (100ml) Kids Sunscreen For Face and Body Sweat and Water-Resistant Gentle Fragrance-Free Formula
NIVEA£5.8935 rev
NIVEA SUN Kids Protect & Care SPF 50+ Coloured Spray (200ml) Sunscreen Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion
Nivea Sun£5.50427 rev
NIVEA SUN Kids Protect & Care SPF 50+ Lotion (200ml) Moisturising Sun Cream Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion
Beiersdorf£5.33313 rev
NIVEA Sun Kids Protect & Care To Go SPF 50+ Lotion (50ml) Moisturising Kids Sun Cream Immediately Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Formula
Nivea Sun£3.13583 rev
Trending
90-day click momentumNIVEA SUN Kids Daily UV Protect Sensitive SPF 50+ Sun Cream (100ml) Kids Sunscreen For Face and Body Sweat and Water-Resistant Gentle Fragrance-Free Formula
NIVEA£5.894.6★
NIVEA SUN Breathable UV Face Sensitive SPF 50+ (40ml) Face Sunscreen For Sensitive Skin Prevents Sun Allergies and Irritations Fragrance-Free and Non-Comedogenic Formula
Nivea Sun£6.384.6★
NIVEA SUN Kids Protect & Care SPF 50+ Lotion (200ml) Moisturising Sun Cream Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion
Beiersdorf£5.334.8★
NIVEA SUN Kids Protect & Sensitive Spray (200ml) Sunscreen Spray with SPF 50+ Kids Suncream for Sensitive Skin Immediately Protects Against Sun Exposure
NIVEA£5.994.7★
NIVEA Sun Kids Protect & Care SPF 50+ Roll On (50ml) Sunscreen with SPF 50 Roll-On Kids Sun Cream for Delicate Skin Immediately Protects Against Sun Exposure
Nivea Sun£4.574.7★
What buyers say about nivea kids sunscreen spf 50
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality for face”
“good protection”
“Easy to use”
“The price is reasonable”
“Suits my very sensitive skin”
“Handy size”
“Applies really well”
“It is fragrance free”
“Does exactly what it says”
“easily absorbed”
What buyers complain about
“Very small”
“does stain”
“Quite Expensive”
“It's quite a thick cream”
“with no other fragrance”
“This does not work do not buy”
“it smelt STRONG of alcohol I ended up chucking it all away as didnt want to put that on my children do not buy”
“the white fades away”
“its not a huge amount so everyday application on the body”
“Id like to say my baby has severe eczema”
Top return reasons
Common questions
- Is nivea kids sunscreen spf 50 profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +317.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the nivea kids sunscreen spf 50 niche?
- 3 brands and 118 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nivea kids sunscreen spf 50?
- Top complaints mined from reviews: Size-Overall, Stain Resistance, Value For Money. The return rate is 0.0%.
- What does it cost to enter the nivea kids sunscreen spf 50 niche?
- Listings span £3.13–£6.58; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.