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Nivea Kids Sunscreen Spf 50

Fail

The top 5 brands take 100% of clicks, so Nivea Kids Sunscreen Spf 50 is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Ranks 351 of 638 Baby Products niches · −1 vs the category median of 47
Market size
£72K/yr76K searches / yr
90-day growth
+317.9%search demand this quarter
Competition
81%top-5 click share · 3 brands · 118 sellers

Flapen Score

Nivea Kids Sunscreen Spf 50 against its category

The dotted line is the Baby Products average. Past it, Nivea Kids Sunscreen Spf 50 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nivea Kids Sunscreen Spf 50 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nivea Kids Sunscreen Spf 50 76K times last year and spent an estimated £72K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +317.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+317.9%
Conversion, latest week
17.1%
Market size, estimated
£72Ka year
Top search term
nivea kids sunscreen spf 5018K searches a year

02 · Price

A sale here is worth £5.56.

Listings sell for £5.56 on average, from £3.13 to £6.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.56 that is £6K to £7K a year per listing.

Average price
£5.56under the $15 to $100 sweet spot
Price range
£3.13–£6.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Health & Baby Care. It carries 946 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Health & Baby Care
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
946per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Nivea Kids Sunscreen Spf 50 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

118

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • NIVEA64%
  • Nivea Sun28%
  • Beiersdorf9%

Search terms

Top Nivea Kids Sunscreen Spf 50 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nivea kids sunscreen spf 5018K/yr
  • nivea sensitive sun cream spf 508K/yr
  • nivea sun cream kids6K/yr
  • nivea kids6K/yr
  • nivea kids sensitive sunscreen spf 504K/yr
  • nivea babies and kids sunscreen spf 504K/yr
  • nivea sun kids4K/yr
  • nivea kids sunscreen4K/yr
  • nivea sun babies and kids sensitive protect spf 503K/yr
  • nivea baby and kids sensitive protect sunscreen2K/yr

Reviews and returns

What reviews say buyers love and hate about Nivea Kids Sunscreen Spf 50

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nivea Kids Sunscreen Spf 50 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data