Nipple Shields

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months

364K

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

7.6%

Market size, estimated

£279Ka year

Peak month

January1.2× the quietest month

Top search term

nipple shields for breastfeeding209K searches a year

Listings sell for £10.06 on average, from £4.93 to £21.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £10.06 that is £15K to £20K a year per listing.

Average price

£10.06under the $15 to $100 sweet spot

Price range

£4.93–£21.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£15K–£20K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #130 within Nursing & Feeding. It carries 5,247 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

12.4%

Average rank

#130in Nursing & Feeding

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,247per listing

Listings tracked

17

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months