Nipple Balm

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-28.4%

Conversion, latest week

10.4%

Market size, estimated

£101Ka year

Peak month

January1.6× the quietest month

Top search term

nipple balm53K searches a year

Listings sell for £12.21 on average, from £4.78 to £36.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £12.21 that is £6K to £9K a year per listing.

Average price

£12.21under the $15 to $100 sweet spot

Price range

£4.78–£36.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #88 within Nursing & Feeding. It carries 7,205 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

71%

Out of stock, average day

13.0%

Average rank

#88in Nursing & Feeding

Average rating

4.72 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,205per listing

Listings tracked

14

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months