Ninjamas
brand-locked demand (top 5 brands take 95% of clicks) — Ninjamas doesn't clear our bar today.
Flapen Score
Top 46% of 638 Baby Products niches · +1 vs the category median of 47
Is Ninjamas profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ninjamas is a £164K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Sep–Oct. Verdict: Skip it — 48/100.
Ninjamas: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.2% over the last 90 days and 15.1% of searches end in a purchase.
£164K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Ninjamas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pampers Ninjamas Pyjama Pants Unisex Spaceships 4-7 Years 60 Pyjama Pants 17kg - 30kg All-Night Leak Protection
- Price
- £17.81
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago
Pampers Ninjamas Pyjama Pants Unisex Spaceships 8-12 Years 54 Pants 27kg-43kg All-Night Leak Protection
- Price
- £18.90
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 2y ago
LEGO Ninjago Boys Ninjago Pyjamas - Snug Fit - Ages Multicoloured 4-5 Years
- Price
- £13.15
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 8y ago
Pampers Ninjamas Pyjama Pants Unisex Hearts 4-7 Years 60 Pyjama Pants 17kg - 30kg All-Night Leak Protection
- Price
- £19.99
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago
Pampers Ninjamas Pyjama Pants Unisex Hearts 8-12 Years 54 Pyjama Pants 27kg - 43kg All-Night Leak Protection
- Price
- £18.46
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 2y ago
Trending
90-day click momentumLEGO Ninjago Boys Ninjago Pyjamas - Snug Fit - Ages Multicoloured 4-5 Years
- Price
- £13.15
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 8y ago
Power Rangers Boys Ninja Steel Pyjamas Snuggle Fit Multicoloured Age 4 to 5 Years
- Price
- £12.94
- Rating
- 4.4/5
- Reviews
- 1,690
- Age
- 8y ago
Power Rangers Boys Ninja Steel Pyjamas Snuggle Fit Multicoloured Age 7 to 8 Years
- Price
- £12.89
- Rating
- 4.4/5
- Reviews
- 1,690
- Age
- 8y ago
JackLoveBriefs Boys Briefs Dinosaur Truck toddler underwear boys(Pack of 12 4-5 years MULTICOLOR Size:120)
- Price
- £14.92
- Rating
- 4.6/5
- Reviews
- 1,174
- Age
- 3y ago
FLYISH DIRECT Potty Training Pants Reusable Diaper Skirts 100% Cotton Absorbent Toilet Training Pants for Boys 2 Pieces Waterproof Potty Pants for Toddlers 7-9 Years Bulldog
- Price
- £24.99
- Rating
- 3.6/5
- Reviews
- 622
- Age
- 1y ago
Newest
by launch date
Nundies Youth Pants Disposable Nappy Pants for Kids & Teens Day & Night Leak Protection Odour Control Soft Slim Fit Underwear for Boys & Girls - Large (815 Years) - 12 Pack
- Price
- £6.67
- Rating
- 3.6/5
- Reviews
- 49
- Age
- 11mo ago
FLYISH DIRECT Potty Training Pants Reusable Diaper Skirts 100% Cotton Absorbent Toilet Training Pants for Boys 2 Pieces Waterproof Potty Pants for Toddlers 7-9 Years Bulldog
- Price
- £24.99
- Rating
- 3.6/5
- Reviews
- 622
- Age
- 1y ago
Huggies DryNites Pyjama Pants Boys 4-7 Years (17-30KG) Up to 100% Leak Free Nights Bedwetting Pants 26 Count
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 3,792
- Age
- 2y ago
Pampers Ninjamas Unisex Spaceships 8-12 Years 14 Pants
- Price
- £8.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Pampers Ninjamas Pyjama Pants Unisex Spaceships 4-7 Years 60 Pyjama Pants 17kg - 30kg All-Night Leak Protection
- Price
- £17.81
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
54
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- Ninjamas72%
- LEGO8%
- Power Rangers7%
- HUGGIES5%
- FLYISH DIRECT3%
- Nundies2%
- Open — no brand owns it (2 brands, 3%)
Ninjamas demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Sep, Oct · busiest ÷ quietest = 9.3×
Top Ninjamas search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ninjamas65K/yr
- ninjamas 4-7 boys15K/yr
- ninja pants3K/yr
- ninjamas 4-72K/yr
- pampers ninjamas3K/yr
What reviews say buyers love and hate about Ninjamas
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“No leaks”
“They fit well”
“Good value for money in comparison to buying from supermarket”
“Very good quality”
“Great training pants”
What buyers complain about
82% of reviews“Barely fit my 10 year old so doubt it would fit a 12 year old”
“Did not keep my 9 year old dry at all”
“They have stained some of the inside of her PJ's”
“Not leakproof”
“Very disappointed, didnt absorb anything”
Ninjamas return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
85%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ninjamas questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
