Ninjamas

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

15.1%

Market size, estimated

£164Ka year

Peak month

September9.3× the quietest month

Top search term

ninjamas65K searches a year

Listings sell for £12.23 on average, from £4.97 to £24.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £12.23 that is £9K to £12K a year per listing.

Average price

£12.23under the $15 to $100 sweet spot

Price range

£4.97–£24.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #225 within Nappy Changing. It carries 792 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#225in Nappy Changing

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

792per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months