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54

night nappies size 6

Worth a look

Shows low returns (0.1%), but soft demand (-3.1% this quarter) keeps it on the watch list.

Market size 33Growth 23Conversion 83Competition 56Returns 100Price range 69Avg price 78Brand share 26Review moat 41Quality gap 72

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.19

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£3.84–£39.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,410.97

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£154K

£154K/yr · 107K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, night nappies size 6 is a £154K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

night nappies size 6 market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£162K–£202K
units × avg price
Conversion rate
8.9%
Avg BSR
#15
Page quality
0%
Prime
90%
Sponsored
69%
Out of stock
0.0%
Avg brand age
44 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

78

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

6%

  • HUGGIES51%
  • Pampers17%
  • Ninjamas10%
  • Joyo roy7%
  • FLYISH DIRECT5%
  • Bambo Nature4%
  • Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -3.1% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top night nappies size 6 search terms

  • night time nappies16K/yr
  • night nappies20K/yr
  • nighttime nappies7K/yr
  • night pants7K/yr
  • night time pull ups6K/yr
  • bed wetting pants7K/yr
  • huggies night time pull ups4K/yr
  • night pants for kids 4-75K/yr
  • dry nights 4-75K/yr
  • bedwetting pants4K/yr
All search terms

Top night nappies size 6 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£8K10%£15K15%£23K20%£31K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about night nappies size 6

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof17%

“haven't leaked through”

Size-Overall15%

“these fit perfectly”

Value For Money13%

“save some money too”

Quality-Overall12%

“Very good nappies”

Comfort-Overall10%

“Comfy good fit”

Absorbency6%

“Was very absorbent as stated”

Design-Overall4%

“Tot loved the designs on them”

Durability4%

“excellent quality👌🏻 Go to brand if you are looking for a similar durable product for your child”

Soft Feel2%

“good softness thickness good”

Thickness2%

“These pull up pants are thick”

What buyers complain about

Leak-Proof30%

“Leaks”

Size-Overall13%

“Sizes seem a little off”

Value For Money13%

“waste of money”

Moist/Dry12%

“Did not keep my 9 year old dry at all”

Absorbency8%

“Very disappointed, didnt absorb anything”

Advertised Vs Actual Product4%

“Misleading”

Thickness3%

“They also don't feel any thicker than standard nappies so im doubtful of their actual absorbancy claims”

Stain Resistance3%

“They have stained some of the inside of her PJ's”

Allergies1%

“Unfortunately, after only using two his bottom had a rash and his legs and belly are marked by the elastic”

Stretchability/Expandability/Elasticity1%

“Unfortunately, after only using two his bottom had a rash and his legs and belly are marked by the elastic”

Top return reasons

Moist/Dry50%
Size-Overall33%
Functionality-Overall17%

Common questions

Is night nappies size 6 profitable to sell on Amazon United Kingdom?
The niche generates £154K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the night nappies size 6 niche?
9 brands and 78 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in night nappies size 6?
Top complaints mined from reviews: Leak-Proof, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for night nappies size 6 peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the night nappies size 6 niche?
Listings span £3.84–£39.56; the average listing price is £16.19 (sweet spot $15–$100). The average incumbent carries 2,411 reviews — the moat a new listing must climb.