next to me crib mattress protector
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.76avg listing price — sweet spot $15–$100
Review moat
Okay1,946.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.66–£22.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£111K£111K/yr · 114K searches
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, next to me crib mattress protector is a £111K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
next to me crib mattress protector market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £94K–£118K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 4.5%
- Avg brand age
- 49 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- Hajran Linen33%
- Yoofoss23%
- Tutti Bambini14%
- Selemavi8%
- Lakhmaali8%
- Sasma Home7%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top next to me crib mattress protector search terms
- next to me crib mattress protector33K/yr
- tutti bambini cozee mattress protector17K/yr
- next to me mattress protector20K/yr
- crib mattress protector11K/yr
- chicco next to me mattress protector7K/yr
- next to me waterproof mattress protector5K/yr
- waterproof crib mattress protector4K/yr
- tutti bambini mattress protector4K/yr
- waterproof next to me crib sheet5K/yr
- next to me crib sheets waterproof5K/yr
Top next to me crib mattress protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 x Next To Me Crib Waterproof Mattress Protectors (83-85 x 50-51 cm) | Non-Noisy Ultra Soft and Super Absorbent Mattress Protectors Covers (83-85 x 50-51 cm)
Hajran Linen£11.014.7★305 rev
Yoofoss Next to Me Crib Mattress Protector 51 x 85 cm Waterproof Next to Me Mattress Protector 2 Pack Breathable & Comfortable Baby Mattress Cover White
Yoofoss£11.404.7★7,637 rev
Yoofoss Waterproof Mattress Protector 50 X 90CM Quilted Fitted Crib Mattress Protector Ultra Soft Breathable Toddler Mattress Protector Baby Crib Mattress Cover
Yoofoss£8.044.7★7,637 rev
Tutti Bambini Next To Me Crib Mattress Protector - 100% Waterproof & Machine Washable Fits CoZee Bedside Cribs Absorbent Cotton 83 x 52cm
Tutti Bambini£15.504.5★556 rev
Next to Me Crib Waterproof Mattress Protectors Covers - 2 Pcs SET - 100% Natural Cotton - Extra Soft & Breathable to fit bedside cribs mattresses up to 83 x 50cm - Made in Europe
Selemavi£14.854.6★100 rev
Newest
by launch date
Lakhmaali Terry Cotton Crib Mattress Protector 50x85 cm Soft Waterproof Next to Me Mattress Protector Breathable and Noiseless Fitted Sheet Cover for Baby Bedside Cribs
Lakhmaali£5.6942 rev
Lakhmaali 2 Pack Next to Me Crib Mattress Protector 50x85cm Waterproof Terry Cotton Soft Breathable Noiseless 360 Elastic Fit for Newborn & Infant Cribs (50X85x2pack)
Lakhmaali£9.5513 rev
2 x Next To Me Crib Waterproof Mattress Protectors (83-85 x 50-51 cm) | Non-Noisy Ultra Soft and Super Absorbent Mattress Protectors Covers (83-85 x 50-51 cm)
Hajran Linen£11.01305 rev
Next to Me Crib Waterproof Mattress Protectors Covers - 2 Pcs SET - 100% Natural Cotton - Extra Soft & Breathable to fit bedside cribs mattresses up to 83 x 50cm - Made in Europe
Selemavi£14.85100 rev
Yoofoss Next to Me Crib Mattress Protector 51 x 85 cm Waterproof Next to Me Mattress Protector 2 Pack Breathable & Comfortable Baby Mattress Cover White
Yoofoss£11.407,637 rev
Trending
90-day click momentum
Tutti Bambini Crib Mattress Protector fits CoZee Baby Bedside Cribs - 100% Waterproof Machine Washable Absorbent Cotton Fabric - White (83cm x 52cm x 0.4cm) - Breathable Polyester
Tutti Bambini£19.174.5★
Tutti Bambini Premium Breathable Cot Mattress Protector - 100% Waterproof Polyester Compatible With Tutti Bambini Cots (60 x 120 cm)
Tutti Bambini£22.064.5★
Yoofoss Next to Me Crib Mattress Protector 51 x 85 cm Waterproof Next to Me Mattress Protector 2 Pack Breathable & Comfortable Baby Mattress Cover White
Yoofoss£11.404.7★
Lakhmaali 2 Pack Next to Me Crib Mattress Protector 50x85cm Waterproof Terry Cotton Soft Breathable Noiseless 360 Elastic Fit for Newborn & Infant Cribs (50X85x2pack)
Lakhmaali£9.554.1★
Next to Me Crib Waterproof Mattress Protectors Covers - 2 Pcs SET - 100% Natural Cotton - Extra Soft & Breathable to fit bedside cribs mattresses up to 83 x 50cm - Made in Europe
Selemavi£14.854.6★
What buyers say about next to me crib mattress protector
What buyers praise and complain about, mined from review topics.What buyers love
“Great sheet its good quality”
“Good fit”
“Does the job”
“Great value”
“They wash well”
“Lovely soft sheets”
“Great waterproof sheets- tried and tested by our newborn”
“Not crinkly or noisy like some protectors are”
“no leaks so far”
“still good to use”
What buyers complain about
“rather than fitted”
“the quality is questionable”
“Doesnt fit Cozee mattress as advertised - also ad is further misleading as its not clear if its fitted”
“shrunk slightly in the wash”
“Came covered it mould and damp”
“hard to remove the stain”
“it does protect the mattress however its expensive for what it is”
“We have had a few leaky nappies”
“slides around”
“Too thin and poor quality”
Top return reasons
Common questions
- Is next to me crib mattress protector profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the next to me crib mattress protector niche?
- 8 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in next to me crib mattress protector?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- When does demand for next to me crib mattress protector peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the next to me crib mattress protector niche?
- Listings span £5.66–£22.06; the average listing price is £11.76 (sweet spot $15–$100). The average incumbent carries 1,947 reviews — the moat a new listing must climb.