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Next to Me Crib Mattress Protector

a concentrated shelf (top 5 take 73% of clicks) — Next to Me Crib Mattress Protector doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 454 of 638 Baby Products niches · −5 vs the category median of 47

Market size 27Growth 24Conversion 80Competition 22Returns 95Price range 43Avg price 48Brand share 31Review moat 46Quality gap 35
This niche Category average · 638 niches

Is Next to Me Crib Mattress Protector profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Next to Me Crib Mattress Protector is a £111K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.

Next to Me Crib Mattress Protector: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.3% over the last 90 days and 8.3% of searches end in a purchase.

£111K

revenue / yr

Units sold / yr10K
Search volume / yr-1.3%114K
Conversion rate8.3%
Avg price£11.76

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 12
Top-5 product click share73%
Open market14%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,947

Top Next to Me Crib Mattress Protector products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Hajran Linen33%
  • Yoofoss23%
  • Tutti Bambini14%
  • Selemavi8%
  • Lakhmaali8%
  • Sasma Home7%
  • Open — no brand owns it (2 brands, 6%)

Next to Me Crib Mattress Protector demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR8.3%Products12Brands8Top 5 Brands86%OOS Rate4.5%Rating4.5★Reviews1,947Avg BSR#7
3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Next to Me Crib Mattress Protector search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • next to me crib mattress protector33K/yr
  • tutti bambini cozee mattress protector17K/yr
  • next to me mattress protector20K/yr
  • crib mattress protector11K/yr
  • chicco next to me mattress protector7K/yr
  • next to me waterproof mattress protector5K/yr
  • waterproof crib mattress protector4K/yr
  • tutti bambini mattress protector4K/yr
  • waterproof next to me crib sheet5K/yr
  • next to me crib sheets waterproof5K/yr

What reviews say buyers love and hate about Next to Me Crib Mattress Protector

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall25%

Great sheet its good quality

Size-Overall21%

Good fit

Advertised Vs Actual Product10%

Does the job

Value For Money6%

Great value

Washability5%

They wash well

What buyers complain about

68% of reviews
Size-Overall12%

rather than fitted

Quality-Overall9%

the quality is questionable

Advertised Vs Actual Product8%

Doesnt fit Cozee mattress as advertised - also ad is further misleading as its not clear if its fitted

Washability8%

shrunk slightly in the wash

Moist/Dry8%

Came covered it mould and damp

Next to Me Crib Mattress Protector return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Quality-Overall
10%
3Material Quality
5%
4Stain Resistance
3%
5Compatibility-Overall
2%

Common Next to Me Crib Mattress Protector questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Next to Me Crib Mattress Protector 42/100 on Amazon United Kingdom — Skip it. The niche generates £111K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.
Search demand for Next to Me Crib Mattress Protector on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.