Is next to me crib profitable to sell on Amazon United Kingdom?

The niche generates £329K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (46/100).

How competitive is the next to me crib niche?

13 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in next to me crib?

Top complaints mined from reviews: Assembly/Installation, Strength, Durability. The return rate is 1.8%.

When does demand for next to me crib peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the next to me crib niche?

Listings span £42.61–£196.04; the average listing price is £81.20 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.

next to me crib

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Avg price

Great£81.20

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good534.85

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good£329K

£329K/yr · 765K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£42.61–£196.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, next to me crib is a £329K/yr Amazon United Kingdom market (765K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

next to me crib market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £325K–£406K; units × avg price
Conversion rate: 0.5%
Avg BSR: #11
Page quality: 0%
Prime: 69%
Sponsored: 77%
Out of stock: 7.3%
Avg brand age: 42 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

16%

Tutti Bambini36%
Red Kite18%
BABYLO8%
cozydwells8%
Graco7%
Moby-System7%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top next to me crib search terms

next to me crib451K/yr -3.5%0.6% conv.
bedside crib95K/yr -8.0%0.3% conv.
next to me39K/yr -9.2%0.5% conv.
tutti bambini cot bed23K/yr +47.8%0.3% conv.
tutti bambini39K/yr +0.3%0.2% conv.
next to me cot21K/yr -15.5%0.4% conv.
bedside cot18K/yr -5.8%0.4% conv.
baby next to me crib14K/yr -4.6%0.4% conv.
tutti bambini cozee11K/yr -0.2%0.3% conv.
bedside bassinet9K/yr -6.2%0.4% conv.

All search terms

Top next to me crib products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tutti Bambini CoZee Breeze (2025) - 2-in-1 Next To Me Crib & Standalone Baby Cot - Bedside Crib with 6 Height Levels Easy Travel Set Up Castors & Mattress Included (0-6 Months) - Walnut/Ecru

Tutti Bambini£96.994.6★1,700 rev

Red Kite COZYSLEEP Bedside Crib/Co Sleeper

Red Kite£63.054.6★244 rev

Tutti Bambini CoZee Breeze - Next To Me Crib & Standalone Baby Cot - Maximum Ventilation - 60-Second Assembly Adjustable Height Foldable Mattress Included (0-6 Months) - Oak & Charcoal

Tutti Bambini£95.774.6★1,700 rev

Graco Sweet2Sleep Bedside Bassinet/Crib keeping baby close to you with easy-access side rail 11 height adjustments 4 tilt positions and with carrybag Oatmeal fashion

Graco£56.924.4★212 rev

Next to me Crib 3 in 1 - Bedside Cots for Babies - Baby Bassinet with Breathable Mesh - Baby Cot with Mattress Included - 7 Height Levels - Wheels & Removable Side Panel - Suitable up to 9kg

Moby-System£54.964.5★186 rev

Newest

by launch date

Ezebaby Next To Me Crib 7-Level Heights Adjustable Bedside Crib Baby Bassinet with Breathable Mesh Mattress Storage Basket Lockable Wheels Portable Baby Crib for Birth to 9kg (Light Gray)

Ezebaby£58.128 rev

4mo ago

Venture Sona Next To Me Crib Adjustable Baby Bed with Dropside Premium Mattress Breathable Mesh & Storage Shelf - No-Tool Assembly Bedside Baby Crib Bassinet for Newborns 06 Months - Beige

Venture£104.02430 rev

6mo ago

Tutti Bambini CoZee Breeze - Next To Me Crib & Standalone Baby Cot - Maximum Ventilation - 60-Second Assembly Adjustable Height Foldable Mattress Included (0-6 Months) - Oak & Charcoal

Tutti Bambini£95.771,700 rev

8mo ago

Tutti Bambini CoZee Breeze (2025) - 2-in-1 Next To Me Crib & Standalone Baby Cot - Bedside Crib with 6 Height Levels Easy Travel Set Up Castors & Mattress Included (0-6 Months) - Walnut/Ecru

Tutti Bambini£96.991,700 rev

8mo ago

cozydwells Next to Me Crib 3 in 1 Baby Beside Crib for Babies from Birth to 9kg Portable Travel Cot Bed with Wheels Storage Mosquito Net and Matress Baby Co-Sleeper for Newborn Infant Beige

cozydwells£67.9444 rev

10mo ago

What buyers say about next to me crib

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Amazing quality”

Value For Money9%

“Value for money”

Strength8%

“Very sturdy crib”

Size-Overall6%

“Great size”

Assembly/Installation5%

“Easy to assemble”

Sleep Quality5%

“Perfect Bedside Sleeper for Newborns”

Ease Of Use4%

“Easy to to use”

Comfort-Overall4%

“Very comfy”

Advertised Vs Actual Product4%

“Was exactly what it advertised as”

Portability3%

“Very useful for travelling”

What buyers complain about

Assembly/Installation11%

“Slightly difficult to setup”

Strength6%

“these over time have drooped”

Durability6%

“Broke easily”

Quality-Overall4%

“Cheap Quality”

Instructions/User Manual/Troubleshooting4%

“Instructions poor”

Height4%

“Too far and high from bed so not a good next to me”

Value For Money3%

“I think its expensive”

Add-Ons/Attachments3%

“Lovely cot, just a shame the hood won't attach”

Advertised Vs Actual Product3%

“The mismeasurement on listing meant we bought the wrong size so just be aware of this”

Cushion3%

“No mattress”

Top return reasons

Size-Overall32%

Color7%

Value For Money6%

Strength5%

Quality-Overall5%

Defective Material/Parts5%

Functionality-Overall4%

Assembly/Installation3%

Comfort-Overall3%