Newborn Nappies

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

4.4%

Market size, estimated

£1.2Ma year

Peak month

January1.6× the quietest month

Top search term

nappies333K searches a year

Listings sell for £19.97 on average, from £3.90 to £36.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £19.97 that is £60K to £80K a year per listing.

Average price

£19.97inside the $15 to $100 sweet spot

Price range

£3.90–£36.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£60K–£80K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #19 within Nappy Changing. It carries 3,239 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

92%

Out of stock, average day

3.6%

Average rank

#19in Nappy Changing

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,239per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months