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New Parents Gifts

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $31K a year here, so New Parents Gifts is a Maybe.

Filters No Dominant Brand
Flapen Score
52
52 / 100Top 30% of 638 Baby Products niches · +5 vs the category median of 47
Market size
£31K/yr101K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
29%top-5 click share · 46 brands · 63 sellers

Flapen Score

New Parents Gifts against its category

The dotted line is the Baby Products average. Past it, New Parents Gifts is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The New Parents Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for New Parents Gifts 101K times last year and spent an estimated £31K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
2.7%
Market size, estimated
£31Ka year
Peak month
December3.3× the quietest month
Top search term
new mum and dad gifts18K searches a year

02 · Price

A sale here is worth £11.27.

Listings sell for £11.27 on average, from £3.05 to £33.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.27 that is £0 to £1K a year per listing.

Average price
£11.27under the $15 to $100 sweet spot
Price range
£3.05–£33.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #979 within Gifts & Keepsakes. It carries 273 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
9.0%
Average rank
#979in Gifts & Keepsakes
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
52

04 · Newcomers

4 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top New Parents Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

63

Top-5 brand share

32%

Top 20: 74%

Top-5 click share

29%

Top 20: 68%

Open market

64%

  • Brand 110%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

New Parents Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top New Parents Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new mum and dad gifts18K/yr
  • parents to be gifts19K/yr
  • new mummy and daddy gifts11K/yr
  • mum and dad to be gifts10K/yr
  • new parents9K/yr
  • mummy and daddy to be gifts9K/yr
  • mummy and daddy gifts10K/yr
  • expecting parents gifts7K/yr
  • new parents hamper9K/yr

Reviews and returns

What reviews say buyers love and hate about New Parents Gifts

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gifting Purpose”
18%of negative reviews mention “Print Quality”
0.4%of orders come back
“When you place babys hand and remove, you can only see that the black ink had spread throughout the card underneath, you will not get any prints on it”
A buyer, on “Print Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common New Parents Gifts questions

Answered from the same tracked data.