Neals Yard Bath
FailThe top 5 brands take 99% of clicks, so Neals Yard Bath is a Fail.
- Flapen Score
- 46 / 100Ranks 351 of 638 Baby Products niches · −1 vs the category median of 4746
- Market size
- £86K/yr96K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 40%top-5 click share · 7 brands · 65 sellers
Flapen Score
Neals Yard Bath against its category
The dotted line is the Baby Products average. Past it, Neals Yard Bath is stronger. Inside it, weaker.
Market
The Neals Yard Bath market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neals Yard Bath 96K times last year and spent an estimated £86K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £86Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- miniml body wash14K searches a year
02 · Price
A sale here is worth £10.29.
Listings sell for £10.29 on average, from £2.45 to £23.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.29 that is £3K to £5K a year per listing.
- Average price
- £10.29under the $15 to $100 sweet spot
- Price range
- £2.45–£23.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #85 within Health & Baby Care. It carries 2,746 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #85in Health & Baby Care
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,746per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Neals Yard Bath products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
65
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
40%
Top 20: 82%
Open market
1%
- Brand 151%
- Brand 234%
- Brand 39%
- Brand 43%
- Brand 51%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Neals Yard Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Neals Yard Bath search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- miniml body wash14K/yr
- neals yard bath21K/yr
- minimal body wash5K/yr
- baylis and harding bath soak10K/yr
- natural bubble bath8K/yr
- miniml shower gel3K/yr
- neals yard bath foam9K/yr
- neals yard bubble bath7K/yr
- minimal shower gel3K/yr
- organic bubble bath4K/yr
Reviews and returns
What reviews say buyers love and hate about Neals Yard Bath
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neals Yard Bath questions
Answered from the same tracked data.









