Is neals yard bath profitable to sell on Amazon United Kingdom?

The niche generates £86K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (46/100).

How competitive is the neals yard bath niche?

7 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in neals yard bath?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.2%.

When does demand for neals yard bath peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.

What does it cost to enter the neals yard bath niche?

Listings span £2.45–£23.87; the average listing price is £10.29 (sweet spot $15–$100). The average incumbent carries 2,746 reviews — the moat a new listing must climb.

neals yard bath

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.45–£23.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,745.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.29

avg listing price — sweet spot $15–$100

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Market size

Bad£86K

£86K/yr · 96K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, neals yard bath is a £86K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

neals yard bath market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £103K–£129K; units × avg price
Conversion rate: 8.7%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 0.5%
Avg brand age: 66 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

Miniml51%
Neal's Yard Remedies34%
Baylis & Harding9%
FAITH IN NATURE3%
Method1%
Organic Shop1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Open Trend

Top neals yard bath search terms

miniml body wash14K/yr +68.3%10.3% conv.
neals yard bath21K/yr -39.5%11.8% conv.
minimal body wash5K/yr +105.3%7.3% conv.
baylis and harding bath soak10K/yr -20.0%10.9% conv.
natural bubble bath8K/yr -21.7%6.2% conv.
miniml shower gel3K/yr +28.1%9.1% conv.
neals yard bath foam9K/yr -44.8%15.8% conv.
neals yard bubble bath7K/yr -32.5%15.7% conv.
minimal shower gel3K/yr +47.8%6.8% conv.
organic bubble bath4K/yr -21.9%4.7% conv.

All search terms

Top neals yard bath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neals Yard Remedies Aromatic Foaming Bath | Helps the Mind & Body - Relax & Unwind | 200ml

Neal's Yard Remedies£11.614.8★2,000 rev

Miniml All Natural Body Wash and Bubble Bath - 5L Refill Moisturising Pink Grapefruit and Aloe Vera Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly Hand Face & Body High Foam Scrub

Miniml£22.974.4★634 rev

Miniml Natural Body Wash & Bubble Bath - Uplifting Grapefruit 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser for Hydrated Energised Skin

Miniml£2.454.4★634 rev

Miniml All Natural Body Wash and Bubble Bath - 5L Refill Moisturising Tea Tree and Mint Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly Hand Face & Body High Foam Scrub

Miniml£21.134.4★634 rev

Neals Yard Remedies Aromatic Foaming Bath - Helps the Mind & Body - Relax & Unwind - 300ml (worth 24)

Neal's Yard Remedies£15.984.6★209 rev

Newest

by launch date

Miniml Natural Hand Wash Fig Leaf & Patchouli 400ml - Vegan & Cruelty Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing

Miniml£2.8520 rev

4mo ago

Miniml Natural Body Wash & Bubble Bath - Uplifting Grapefruit 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser for Hydrated Energised Skin

Miniml£2.45634 rev

5mo ago

Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary

Miniml£2.86634 rev

5mo ago

Baylis & Harding Goodness Coconut Vanilla & Shea Bath Soak 500 ml (Pack of 3) - Vegan Friendly

Baylis & Harding£7.9341 rev

9mo ago

Miniml All Natural Body Wash and Bubble Bath - 1L Bottle Moisturising Pink Grapefruit and Aloe Vera Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly High Foam

Miniml£7.2634 rev

1y ago

What buyers say about neals yard bath

What buyers praise and complain about, mined from review topics.

What buyers love

Smell44%

“It smells divine”

Value For Money10%

“Value for money”

Quality-Overall9%

“Great Gift Idea – Good Quality and Excellent Value”

Lather5%

“Easy to lather, gentle, and smells fantastic”

Soft Feel4%

“leaves skin soft”

Moist/Dry4%

“Great for dry skin”

Natural Ingredients2%

“Natural too”

Cleansing2%

“keeps the kids clean and happy”

Suitability Combination Skin1%

“great for my skin”

Washability1%

“Good body wash”

What buyers complain about

Smell21%

“Awful smell”

Allergies11%

“Caused allergic reaction”

Value For Money7%

“certainly not worth the money”

Size-Overall5%

“a smaller bottle than expected”

Moist/Dry3%

“not noticeably moisturised”

Sensitivity-Overall3%

“I would not recommend if you have sensitive skin”

Leak-Proof2%

“Arrived leaked”

Ingredients-Overall2%

“looking at the ingredients list I can't say it shows that hence the 4 stars”

Adhesion/Stickiness2%

“Not my favourite Ill stick to dove”

Skin Health2%

“Burned my skin”

Top return reasons

Leak-Proof52%

Smell19%

Value For Money9%

Moist/Dry3%

Ease Of Use3%

Size-Overall2%

Dispensing Mechanism2%

Product Condition2%

Defective Material/Parts1%

Sensitivity-Overall1%

Common questions

Is neals yard bath profitable to sell on Amazon United Kingdom?: The niche generates £86K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (46/100).
How competitive is the neals yard bath niche?: 7 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in neals yard bath?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.2%.
When does demand for neals yard bath peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
What does it cost to enter the neals yard bath niche?: Listings span £2.45–£23.87; the average listing price is £10.29 (sweet spot $15–$100). The average incumbent carries 2,746 reviews — the moat a new listing must climb.