Navy Rug
Navy Rug shows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Flapen Score
Top 19% of 638 Baby Products niches · +8 vs the category median of 47
Is Navy Rug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Navy Rug is a £74K/yr Amazon United Kingdom market (421K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 55/100.
Navy Rug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -31.9% over the last 90 days and 0.6% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 29% of demand, so 71% of the market is open.
71%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 143 products
Top Navy Rug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SOANNY Rugs Living Room Small Soft Fluffy Shaggy Solid Carpet for Bedroom Dorm Bedside Lounge Office Non-Slip Machine Washable Throw Rug for Home Decor Navy Blue 80 x 150 cm
- Price
- £17.83
- Rating
- 3.8/5
- Reviews
- 983
- Age
- 1y ago
FVVRAX 90x150cm Cobalt Blue Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
- Price
- £17.35
- Rating
- 3.9/5
- Reviews
- 1,794
- Age
- 9mo ago
BedLooms Rugs Living Room 120 x 170 cm Large Navy Area Rugs for Bedroom Non Slip Modern Super Soft Plush Carpets Fluffy Shaggy Rug for Lounge Dining Room Non Shedding Bedside Rug for Kids Room
- Price
- £22.37
- Rating
- 3.9/5
- Reviews
- 858
- Age
- 5mo ago
XSIVOD Area Rugs for Living Room Ultra Soft Bedroom Floor Carpet Luxury Fluffy Shag Lounge Rug Ideal for Bedroom Nursery Kids Baby Room 80x160cm Cobalt Blue
- Price
- £19.59
- Rating
- 3.7/5
- Reviews
- 4,395
- Age
- 2y ago
XSIVOD Area Rug Living Room Ultra Soft Bedroom Floor Carpet Luxury Fluffy Shag Lounge Rug Ideal for Bedroom Nursery Kids Baby Room 80x160cm Sky Blue
- Price
- £19.41
- Rating
- 3.7/5
- Reviews
- 4,395
- Age
- 2y ago
Trending
90-day click momentumFVVRAX 90x150cm Cobalt Blue Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
- Price
- £17.35
- Rating
- 3.9/5
- Reviews
- 1,794
- Age
- 9mo ago
BedLooms Rugs Living Room 120 x 170 cm Large Navy Area Rugs for Bedroom Non Slip Modern Super Soft Plush Carpets Fluffy Shaggy Rug for Lounge Dining Room Non Shedding Bedside Rug for Kids Room
- Price
- £22.37
- Rating
- 3.9/5
- Reviews
- 858
- Age
- 5mo ago
Imperial Rooms Cozy Rugs Living Room 100% Polyester Anti Slip Backing Soft Fluffy Thick Low Pile 600 GSM Large Bedside Rug for Bedroom Non Shedding Carpet for Kids Nursery Room Navy 120x170 cm
- Price
- £29.22
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 5mo ago
Sour Lemon Rugs Living Room 60x120cm Navy Blue Shaggy Fluffy Bedside Rug Short Pile Soft Runner Rugs Anti-Slip Washable Area Rug Modern Floor Carpets for Kids Room Bedroom Hallway Entryway
- Price
- £14.25
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 11mo ago
INSPIRE HOMEWARE Relax Rugs Living Room 100% Polyester Non Slip Backing Fluffy Soft 600GSM Thick Low Pile Large Bedside Carpet For Bedroom Kids Nursery Room Non Shedding Navy Blue 120x170 cm
- Price
- £30.59
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 5mo ago
Newest
by launch dateINSPIRE HOMEWARE Relax Rugs Living Room 100% Polyester Non Slip Backing Fluffy Soft 600GSM Thick Low Pile Large Bedside Carpet For Bedroom Kids Nursery Room Non Shedding Navy Blue 120x170 cm
- Price
- £30.59
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 5mo ago
Imperial Rooms Cozy Rugs Living Room 100% Polyester Anti Slip Backing Soft Fluffy Thick Low Pile 600 GSM Large Bedside Rug for Bedroom Non Shedding Carpet for Kids Nursery Room Navy 120x170 cm
- Price
- £29.22
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 5mo ago
Aspire Homeware Fluffy Shaggy Rugs Living Room 120x170 cm Navy Blue 450 GSM Thick Soft Pile Non Slip Carpet Machine Washable Large Bedside Rug for Bedroom Hallway Kids Nursery Room Non-Shedding
- Price
- £23.07
- Rating
- 3.7/5
- Reviews
- 5,666
- Age
- 5mo ago
BedLooms Rugs Living Room 120 x 170 cm Large Navy Area Rugs for Bedroom Non Slip Modern Super Soft Plush Carpets Fluffy Shaggy Rug for Lounge Dining Room Non Shedding Bedside Rug for Kids Room
- Price
- £22.37
- Rating
- 3.9/5
- Reviews
- 858
- Age
- 5mo ago
COOUS Washable Rugs for Living Room 160x230cm - Ultra Soft Short Pile Non-Slip Non-Shedding Abstract Carpet Stain Resistant Faux Wool for Bedroom Dining Room (Blue)
- Price
- £52.64
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
Brands
63 rising
Sellers
69
Top-5 brand share
29%
Top 20: 76%
Top-5 click share
15%
Top 20: 43%
Open market
67%
- XSIVOD8%
- SOANNY6%
- The Rug House6%
- FVVRAX5%
- INOVADAY5%
- Aspire Homeware5%
Navy Rug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 2.3×
Top Navy Rug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue rug93K/yr
- navy rug79K/yr
- blue rugs for living room47K/yr
- blue rugs23K/yr
- navy rugs for living room21K/yr
- navy blue rug26K/yr
- blue rugs for bedroom17K/yr
- duck egg blue rug18K/yr
- light blue rug11K/yr
- large blue rug9K/yr
What reviews say buyers love and hate about Navy Rug
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Very good quality, excellent price, exactly what I was looking for, arrived early as well”
“Good value”
“The colours are pretty”
“Lovely thick rug 2nd one brought cleans lovely”
“Far better than expected”
What buyers complain about
64% of reviews“A bit thinner than expected”
“it's really poor quality rubbish”
“Royal blue not navy blue”
“It's very large”
“they do not lay flat”
Navy Rug return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Navy Rug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
