Is navy rug profitable to sell on Amazon United Kingdom?

The niche generates £74K/yr across 143 tracked products. 3 of 50 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the navy rug niche?

63 brands and 69 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in navy rug?

Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 2.7%.

When does demand for navy rug peak?

Demand peaks in Jan–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the navy rug niche?

Listings span £7.56–£97.28; the average listing price is £27.50 (sweet spot $15–$100). The average incumbent carries 1,295 reviews — the moat a new listing must climb.

navy rug

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Avg price

Incredible£27.50

avg listing price — sweet spot $15–$100

Price range

Great£7.56–£97.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Good1,295.35

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£74K

£74K/yr · 421K searches

Growth

Bad-31.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, navy rug is a £74K/yr Amazon United Kingdom market (421K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

navy rug market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £69K–£83K; units × avg price
Conversion rate: 0.6%
Avg BSR: #289
Page quality: 0%
Prime: 59%
Sponsored: 85%
Out of stock: 10.7%
Avg brand age: 35 months
Avg seller age: 197 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

63 rising

Sellers

Top-5 brand share

29%

Top 20: 76%

Top-5 click share

15%

Top 20: 43%

Open market

67%

XSIVOD8%
SOANNY6%
The Rug House6%
FVVRAX5%
INOVADAY5%
Aspire Homeware5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top navy rug search terms

blue rug93K/yr -24.2%0.5% conv.
navy rug79K/yr -53.9%0.6% conv.
blue rugs for living room47K/yr -29.9%0.4% conv.
blue rugs23K/yr -33.8%0.4% conv.
navy rugs for living room21K/yr -3.3%0.5% conv.
navy blue rug26K/yr -46.7%0.7% conv.
blue rugs for bedroom17K/yr -32.9%0.9% conv.
duck egg blue rug18K/yr -36.1%0.7% conv.
light blue rug11K/yr -18.7%0.5% conv.
large blue rug9K/yr -16.8%0.4% conv.

All search terms

Top navy rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOANNY Rugs Living Room Small Soft Fluffy Shaggy Solid Carpet for Bedroom Dorm Bedside Lounge Office Non-Slip Machine Washable Throw Rug for Home Decor Navy Blue 80 x 150 cm

SOANNY£17.833.8★983 rev

FVVRAX 90x150cm Cobalt Blue Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat

FVVRAX£17.353.9★1,794 rev

BedLooms Rugs Living Room 120 x 170 cm Large Navy Area Rugs for Bedroom Non Slip Modern Super Soft Plush Carpets Fluffy Shaggy Rug for Lounge Dining Room Non Shedding Bedside Rug for Kids Room

BedLooms£22.373.9★858 rev

XSIVOD Area Rugs for Living Room Ultra Soft Bedroom Floor Carpet Luxury Fluffy Shag Lounge Rug Ideal for Bedroom Nursery Kids Baby Room 80x160cm Cobalt Blue

XSIVOD£19.593.7★4,395 rev

XSIVOD Area Rug Living Room Ultra Soft Bedroom Floor Carpet Luxury Fluffy Shag Lounge Rug Ideal for Bedroom Nursery Kids Baby Room 80x160cm Sky Blue

XSIVOD£19.413.7★4,395 rev

Newest

by launch date

INSPIRE HOMEWARE Relax Rugs Living Room 100% Polyester Non Slip Backing Fluffy Soft 600GSM Thick Low Pile Large Bedside Carpet For Bedroom Kids Nursery Room Non Shedding Navy Blue 120x170 cm

INSPIRE HOMEWARE£30.5961 rev

5mo ago

Imperial Rooms Cozy Rugs Living Room 100% Polyester Anti Slip Backing Soft Fluffy Thick Low Pile 600 GSM Large Bedside Rug for Bedroom Non Shedding Carpet for Kids Nursery Room Navy 120x170 cm

IR Imperial Rooms£29.2223 rev

5mo ago

Aspire Homeware Fluffy Shaggy Rugs Living Room 120x170 cm Navy Blue 450 GSM Thick Soft Pile Non Slip Carpet Machine Washable Large Bedside Rug for Bedroom Hallway Kids Nursery Room Non-Shedding

Aspire Homeware£23.075,666 rev

5mo ago

BedLooms Rugs Living Room 120 x 170 cm Large Navy Area Rugs for Bedroom Non Slip Modern Super Soft Plush Carpets Fluffy Shaggy Rug for Lounge Dining Room Non Shedding Bedside Rug for Kids Room

BedLooms£22.37858 rev

5mo ago

COOUS Washable Rugs for Living Room 160x230cm - Ultra Soft Short Pile Non-Slip Non-Shedding Abstract Carpet Stain Resistant Faux Wool for Bedroom Dining Room (Blue)

COOUS£52.64198 rev

8mo ago

What buyers say about navy rug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Very good quality, excellent price, exactly what I was looking for, arrived early as well”

Value For Money17%

“Good value”

Color14%

“The colours are pretty”

Thickness6%

“Lovely thick rug 2nd one brought cleans lovely”

Advertised Vs Actual Product5%

“Far better than expected”

Size-Overall4%

“beautiful size”

Grip3%

“Excellent lovely non slip”

Ease Of Cleaning3%

“Easy to clean”

Ease Of Use3%

“easy to roll”

Design-Overall3%

“The blue vintage-style pattern looks lovely”

What buyers complain about

Thickness17%

“A bit thinner than expected”

Quality-Overall13%

“it's really poor quality rubbish”

Color11%

“Royal blue not navy blue”

Size-Overall6%

“It's very large”

Flatness4%

“they do not lay flat”

Strength4%

“That shows how flimsy it is”

Thin3%

“Very thin”

Durability3%

“Im not sure how long it will hold up over time”

Advertised Vs Actual Product3%

“Definitely not like the picture”

Ease Of Cleaning2%

“hard to keep clean”

Top return reasons

Size-Overall28%

Color27%

Quality-Overall14%

Thin8%

Advertised Vs Actual Product6%

Thickness4%

Material Quality3%

Grip1%

Strength1%

Weight Light1%

Common questions

Is navy rug profitable to sell on Amazon United Kingdom?: The niche generates £74K/yr across 143 tracked products. 3 of 50 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the navy rug niche?: 63 brands and 69 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in navy rug?: Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 2.7%.
When does demand for navy rug peak?: Demand peaks in Jan–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the navy rug niche?: Listings span £7.56–£97.28; the average listing price is £27.50 (sweet spot $15–$100). The average incumbent carries 1,295 reviews — the moat a new listing must climb.

navy rug

navy rug market data

Competition & brand share

Demand & seasonality

Top navy rug search terms

Top navy rug products on Amazon

Top sellers

Newest

Trending

What buyers say about navy rug

What buyers love

What buyers complain about

Top return reasons

Common questions

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