Navy Rug

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

421K

Growth, 90 days vs prior 90

-31.9%

Conversion, latest week

0.6%

Market size, estimated

£74Ka year

Peak month

November2.3× the quietest month

Top search term

blue rug93K searches a year

Listings sell for £27.50 on average, from £7.56 to £97.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £27.50 that is £0 to £3K a year per listing.

Average price

£27.50inside the $15 to $100 sweet spot

Price range

£7.56–£97.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #289 within Nursery. It carries 1,295 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

59%

Out of stock, average day

10.7%

Average rank

#289in Nursery

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,295per listing

Listings tracked

143

50 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

50

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months