natural body wash
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£392K£392K/yr · 402K searches
Price range
Okay£2.79–£26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,078.95avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.91avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, natural body wash is a £392K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £346K–£415K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 14.1%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 159 days
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
0%
- FAITH IN NATURE96%
- Method4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Faith In Nature Natural Aloe Vera Body Wash Soothing Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£2.794.6★14,666 rev
Faith In Nature Natural Lavender and Geranium Body Wash Relaxing Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£3.284.6★14,671 rev
Faith In Nature Natural Seaweed and Citrus Body Wash Restorative Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£3.374.6★3,419 rev
Faith In Nature Natural Grapefruit and Orange Body Wash Energising Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£3.394.6★14,671 rev
Faith In Nature Natural Blue Cedar Body Wash Refreshing Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.134.6★14,671 rev
Newest
by launch date
Faith In Nature 500ml Metal Bottle Natural Grapefruit and Orange Body Wash Energising Shower Gel Vegan and Cruelty Free No SLS or Parabens
FAITH IN NATURE£3.78558 rev
Faith In Nature 500ml Metal Bottle Natural Lavender and Geranium Body Wash Relaxing Shower Gel Vegan and Cruelty Free No SLS or Parabens
FAITH IN NATURE£3.73558 rev
Faith In Nature - Natural Body Wash Aluminium Bottle - Vegan & Cruelty Free No SLS or Parabens - 500ml Coconut
FAITH IN NATURE£3.25558 rev
Method Body Wash Simply Nourish Shower Gel Coconut Rice Milk And Shea Butter Scent Pack of 1 532ml
Method£3.821,064 rev
Method Body Wash Daily Zen Shower Gel Vibrant Cucumber Seaweed and Green Tea Scent Pack of 1 532ml
Method£3.76504 rev
Trending
90-day click momentumFaith In Nature Natural Aloe Vera Body Wash Soothing Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£2.794.6★
Faith In Nature Natural Grapefruit and Orange Body Wash Energising Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£3.394.6★
Faith In Nature 1L Natural Lavender & Geranium Body Wash Nourishing Vegan and Cruelty Free No SLS or Parabens
FAITH IN NATURE£6.994.6★
Faith In Nature Natural Blue Cedar Body Wash Refreshing Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.134.6★
Faith In Nature Natural Wild Rose Body Wash Balacing Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£3.424.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Excellent Product”
“Good value for money”
“Easy to lather, gentle, and smells fantastic”
“Nice and creamy”
“No skin irritation”
“Moisturizing”
“feels nice on my skin”
“It rinses off easily and makes daily washing feel refreshing and soothing, making it a great choice for everyday use”
“Lovely body wash”
What buyers complain about
“not a pleasant scent”
“Arrived leaked”
“Allergic”
“making it feel like cheap product”
“The bottle is big”
“makes my skin SO dry”
“It's expensive”
“Difficult to open”
“I found the dispenser top really difficult to open”
“I would not recommend if you have sensitive skin”
Top return reasons
Common questions
- Is natural body wash profitable to sell on Amazon United Kingdom?
- The niche generates £392K/yr across 22 tracked products. 90-day search growth is +15.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the natural body wash niche?
- 2 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in natural body wash?
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.1%.
- When does demand for natural body wash peak?
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the natural body wash niche?
- Listings span £2.79–£26.05; the average listing price is £6.91 (sweet spot $15–$100). The average incumbent carries 6,079 reviews — the moat a new listing must climb.
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