nappy pants size 5
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great£21.01avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Good£5.59–£39.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£334K£334K/yr · 164K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,034.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nappy pants size 5 is a £334K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Mar–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £315K–£420K
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 9.7%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 150 days
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
90
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
3%
- Pampers57%
- by Amazon25%
- Mama Bear6%
- HUBSIDIA4%
- Pura3%
- Heekcaa2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Feb, Mar, Jun · busiest ÷ quietest = 2.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Baby-Dry Characters Paw Patrol Nappy Pants S5
Pampers£36.484.7★2,617 rev
by Amazon Disney Nappy Pants Size 5 (12-17 kg) 70 Count White (Previously a Mama Bear brand same product)
by Amazon£11.534.2★7,046 rev
Pampers Premium Protection Nappy Pants Size 5 144 Nappies 11kg-17kg Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes
Pampers£34.194.7★3,057 rev
Pampers Harmonie Nappy Pants Size 5 144 Nappies 12kg-17kg Monthly Pack Gentle Skin Protection and 360 Comfort Fit
Pampers£39.894.6★1,804 rev
Baby-Dry Nappy Size 5 (12-17kg) Pants Bundle 2 Packs of 33
HUBSIDIA£26.015.0★1 rev
Newest
by launch date
Amazon Brand - Mama Bear Disney Ultra Dry Nappies Size 4+ (9-15 kg) 80 Count White
Mama Bear£12.4696 rev
Baby-Dry Nappy Size 5 (12-17kg) Pants Bundle 2 Packs of 33
HUBSIDIA£26.011 rev
PAMPERS Pants Nappies Pull ON Size 5 Junior 58 Pack
Pampers£16.784 rev
Pura Nappy Pants Size 5 20 Count 12-17kg 360 Stretch Fit Potty Training Pants for Hypoallergenic & Sensitive Skin Up to 12 Hours Overnight Leak Protection Totally Chlorine Free
Pura£5.5988 rev
Pampers Baby-Dry Pants Size 5 160 Nappies 11kg-17kg 360 Fit Helps Prevent Leaks
Pampers£37.956,424 rev
Trending
90-day click momentum
Pampers Night Nappy Pants Size 4 180 Nappies 9kg-15kg
Pampers£36.084.5★
Potty Training Pants for Boys Girls6 Packs Reusable Baby Toddler Training Pants Soft Washable 2-6 Years (as8 Age 3_Years Regular Blue)
Heekcaa£19.494.2★
Pampers Night Nappy Pants Size 5 160 Nappies 11kg-17kg
Pampers£38.814.5★
Amazon Brand - Mama Bear Disney Ultra Dry Nappies Size 4+ (9-15 kg) 80 Count White
Mama Bear£12.464.0★
by Amazon Disney Nappy Pants Size 6 (15+ kg) 60 Count White (Previously a Mama Bear brand same product)
by Amazon£11.544.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“comfort”
“Absorbent”
“plus they are way cheaper than other brands”
“Fit perfectly and was very comfortable for him”
“Pee doesn't leak”
“Soft and fit snug,”
“Love the Disney design on them too”
“However, they dont smell as chemical so I think theyre better for babies”
“The product is exactly as advertised”
What buyers complain about
“They leak every night”
“Rash central”
“Not worth it at all”
“the quality has gone down massively”
“Very thin nappy pants”
“Not very absorbant”
“No wipes in it”
“Bad reactions”
“during the day you could smell strong odor of urine”
“My Daughter had a severe reaction to this blistering her Bottom I got this as meant for sensitive skin one screaming 2 year old and a red and blistered bottom avoid”
Top return reasons
Common questions
- Is nappy pants size 5 profitable to sell on Amazon United Kingdom?
- The niche generates £334K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the nappy pants size 5 niche?
- 9 brands and 90 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in nappy pants size 5?
- Top complaints mined from reviews: Leak-Proof, Allergies, Value For Money. The return rate is 0.1%.
- When does demand for nappy pants size 5 peak?
- Demand peaks in Feb–Mar–Jun; the busiest month runs 2.1× the quietest.
- What does it cost to enter the nappy pants size 5 niche?
- Listings span £5.59–£39.89; the average listing price is £21.01 (sweet spot $15–$100). The average incumbent carries 4,035 reviews — the moat a new listing must climb.
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