Nappy Cream

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £826K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

15.0%

Market size, estimated

£826Ka year

Peak month

January2.7× the quietest month

Top search term

bepanthen cream270K searches a year

Listings sell for £5.38 on average, from £2.51 to £14.79. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £5.38 that is £81K to £108K a year per listing.

Average price

£5.38under the $15 to $100 sweet spot

Price range

£2.51–£14.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

15,000–20,000

Revenue per listing a year

£81K–£108K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Health & Baby Care. It carries 5,601 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#14in Health & Baby Care

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,601per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

61 months