Nappies Size 2
FailThe top 5 brands take 100% of clicks, so Nappies Size 2 is a Fail.
- Flapen Score
- 48 / 100Top 46% of 638 Baby Products niches · +1 vs the category median of 4748
- Market size
- £447K/yr297K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 82%top-5 click share · 3 brands · 45 sellers
Flapen Score
Nappies Size 2 against its category
The dotted line is the Baby Products average. Past it, Nappies Size 2 is stronger. Inside it, weaker.
Market
The Nappies Size 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nappies Size 2 297K times last year and spent an estimated £447K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £447K a year.
- Searches, last 12 months
- 297K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £447Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- pampers size 2160K searches a year
02 · Price
A sale here is worth £18.00.
Listings sell for £18.00 on average, from £4.84 to £36.47. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £18.00 that is £54K to £72K a year per listing.
- Average price
- £18.00inside the $15 to $100 sweet spot
- Price range
- £4.84–£36.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £54K–£72K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Nappy Changing. It carries 2,606 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #115in Nappy Changing
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,606per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Nappies Size 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 29%
- Brand 37%
- Open — no brand owns it (0%)
Demand
Nappies Size 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Nappies Size 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pampers size 2160K/yr
- nappies size 251K/yr
- size 2 nappies45K/yr
- pampers size 2 nappies9K/yr
- pampers nappies size 27K/yr
- pampers 25K/yr
- size 2 pampers nappies4K/yr
- pampers premium protection size 24K/yr
- baby nappies size 24K/yr
- diapers size 23K/yr
Reviews and returns
What reviews say buyers love and hate about Nappies Size 2
We read the reviews and the return reasons for every product selling here.
“Prone to leaks, avoid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nappies Size 2 questions
Answered from the same tracked data.









