nappies size 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.00avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good£4.84–£36.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£447K£447K/yr · 297K searches
Review moat
Okay2,606avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nappies size 2 is a £447K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
nappies size 2 market data
- Units sold / yr
- 25K–30K
- avg 3,000–4,000/product
- Revenue / yr
- £450K–£540K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Pampers84%
- Cc1st Customers Come 1st9%
- by Amazon7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top nappies size 2 search terms
- pampers size 2160K/yr
- nappies size 251K/yr
- size 2 nappies45K/yr
- pampers size 2 nappies9K/yr
- pampers nappies size 27K/yr
- pampers 25K/yr
- size 2 pampers nappies4K/yr
- pampers premium protection size 24K/yr
- baby nappies size 24K/yr
- diapers size 23K/yr
Top nappies size 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Premium Protection New Baby Size 2 240 Nappies 4kg-8kg Monthly Pack The Only Newborn Nappy Approved by British Skin Foundation
Pampers£36.474.4★970 rev
Pampers Premium Protection S2 x44
Pampers£4.844.5★55 rev
Protection Bundle Size 2 44 Nappies 4kg-8kg Essential Pack with Baby Wipes 52pk
Cc1st Customers Come 1st£18.004.0★11 rev
By Amazon - 84 Ultra Dry Nappies - Size 2 (3-6 kg) (Previously a Mama Bear brand same product)
by Amazon£11.174.1★13,268 rev
Pampers Harmonie Nappies Size 2 204 Nappies 4kg-8kg Monthly Pack Gentle Skin Protection with 100 Percent Pampers Protection
Pampers£36.444.6★8,276 rev
Newest
by launch dateProtection Bundle Size 2 44 Nappies 4kg-8kg Essential Pack with Baby Wipes 52pk
Cc1st Customers Come 1st£18.0011 rev
Pampers Premium Protection New Baby Size 2 240 Nappies 4kg-8kg Monthly Pack The Only Newborn Nappy Approved by British Skin Foundation
Pampers£36.47970 rev
Pampers Harmonie Nappies Size 2 204 Nappies 4kg-8kg Monthly Pack Gentle Skin Protection with 100 Percent Pampers Protection
Pampers£36.448,276 rev
Pampers Premium Protection S2 x44
Pampers£4.8455 rev
Pampers Baby Nappies Size 2 (4-8 kg) Premium Protection Newborn Mini Big Pack Best Comfort and Protection for Sensitive Skin 76 Pieces
Pampers£18.48246 rev
Trending
90-day click momentumPampers Baby Nappies Size 2 (4-8 kg) Premium Protection Newborn Mini Big Pack Best Comfort and Protection for Sensitive Skin 76 Pieces
Pampers£18.484.6★
Pampers Premium Protection S2 x44
Pampers£4.844.5★
By Amazon - 84 Ultra Dry Nappies - Size 2 (3-6 kg) (Previously a Mama Bear brand same product)
by Amazon£11.174.1★
Protection Bundle Size 2 44 Nappies 4kg-8kg Essential Pack with Baby Wipes 52pk
Cc1st Customers Come 1st£18.004.0★
Pampers Premium Protection New Baby Size 2 240 Nappies 4kg-8kg Monthly Pack The Only Newborn Nappy Approved by British Skin Foundation
Pampers£36.474.4★
What buyers say about nappies size 2
What buyers praise and complain about, mined from review topics.What buyers love
“Quality and it definitely exceeds this”
“Great no leaks just perfect”
“at good value”
What buyers complain about
“Prone to leaks, avoid”
“Misleading description”
“They are not size 2”
“Ridiculous price”
“its just a small thin packet with 10 individual wipes inside”
Common questions
- Is nappies size 2 profitable to sell on Amazon United Kingdom?
- The niche generates £447K/yr across 9 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the nappies size 2 niche?
- 3 brands and 45 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nappies size 2?
- Top complaints mined from reviews: Leak-Proof, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- When does demand for nappies size 2 peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the nappies size 2 niche?
- Listings span £4.84–£36.47; the average listing price is £18.00 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.