How competitive is the Nappies Size 2 niche on Amazon United Kingdom?

3 brands and 45 sellers compete in Nappies Size 2 on Amazon United Kingdom. The top 5 Nappies Size 2 products take 82% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Nappies Size 2?

Nappies Size 2 buyers on Amazon United Kingdom complain most about Leak-Proof, Advertised Vs Actual Product, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Nappies Size 2 niche?

Nappies Size 2 sells for £18.00 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.84–£36.47. The average incumbent carries 2,606 reviews — the moat a new listing must climb.

Nappies Size 2

brand-locked demand (top 5 brands take 100% of clicks) — Nappies Size 2 doesn't clear our bar today.

Flapen Score

Skip it

Top 46% of 638 Baby Products niches · +1 vs the category median of 47

This niche Category average · 638 niches

Is Nappies Size 2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nappies Size 2 is a £447K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Nappies Size 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.2% over the last 90 days and 8.3% of searches end in a purchase.

£447K

revenue / yr

Units sold / yr30K

Search volume / yr-1.2%297K

Conversion rate8.3%

Avg price£18.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 45

Top-5 product click share82%

Open market0%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Top Nappies Size 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pampers Premium Protection New Baby Size 2 240 Nappies 4kg-8kg Monthly Pack The Only Newborn Nappy Approved by British Skin Foundation

Price: £36.47
Rating: 4.4/5
Reviews: 970
Age: 2y ago

Pampers Premium Protection S2 x44

Price: £4.84
Rating: 4.5/5
Reviews: 55
Age: 3y ago

Protection Bundle Size 2 44 Nappies 4kg-8kg Essential Pack with Baby Wipes 52pk

Price: £18.00
Rating: 4.0/5
Reviews: 11
Age: 2y ago

By Amazon - 84 Ultra Dry Nappies - Size 2 (3-6 kg) (Previously a Mama Bear brand same product)

Price: £11.17
Rating: 4.1/5
Reviews: 13,268
Age: 5y ago

Pampers Harmonie Nappies Size 2 204 Nappies 4kg-8kg Monthly Pack Gentle Skin Protection with 100 Percent Pampers Protection

Price: £36.44
Rating: 4.6/5
Reviews: 8,276
Age: 2y ago

Newest

by launch date

Protection Bundle Size 2 44 Nappies 4kg-8kg Essential Pack with Baby Wipes 52pk

Price: £18.00
Rating: 4.0/5
Reviews: 11
Age: 2y ago

Pampers Premium Protection New Baby Size 2 240 Nappies 4kg-8kg Monthly Pack The Only Newborn Nappy Approved by British Skin Foundation

Price: £36.47
Rating: 4.4/5
Reviews: 970
Age: 2y ago

Pampers Harmonie Nappies Size 2 204 Nappies 4kg-8kg Monthly Pack Gentle Skin Protection with 100 Percent Pampers Protection

Price: £36.44
Rating: 4.6/5
Reviews: 8,276
Age: 2y ago

Pampers Premium Protection S2 x44

Price: £4.84
Rating: 4.5/5
Reviews: 55
Age: 3y ago

Pampers Baby Nappies Size 2 (4-8 kg) Premium Protection Newborn Mini Big Pack Best Comfort and Protection for Sensitive Skin 76 Pieces

Price: £18.48
Rating: 4.6/5
Reviews: 246
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Pampers84%
Cc1st Customers Come 1st9%
by Amazon7%
Open — no brand owns it (0%)

Nappies Size 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume297KCVR8.3%Products9Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews2,606Avg BSR#115

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Nappies Size 2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pampers size 2160K/yr +9.0%8.3% conv.
nappies size 251K/yr -14.0%5.5% conv.
size 2 nappies45K/yr -5.9%6.3% conv.
pampers size 2 nappies9K/yr -1.1%7.4% conv.
pampers nappies size 27K/yr -2.9%5.8% conv.
pampers 25K/yr -11.9%8.7% conv.
size 2 pampers nappies4K/yr +14.9%11.8% conv.
pampers premium protection size 24K/yr +7.8%8.6% conv.
baby nappies size 24K/yr -5.7%3.0% conv.
diapers size 23K/yr -5.7%3.4% conv.

What reviews say buyers love and hate about Nappies Size 2

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Quality-Overall33%

“Quality and it definitely exceeds this”

Leak-Proof33%

“Great no leaks just perfect”

Value For Money17%

“at good value”

What buyers complain about

90% of reviews

Leak-Proof20%

“Prone to leaks, avoid”

Advertised Vs Actual Product20%

“Misleading description”

Size-Overall20%

“They are not size 2”

Value For Money20%

“Ridiculous price”

Thickness10%

“its just a small thin packet with 10 individual wipes inside”

Common Nappies Size 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nappies Size 2 48/100 on Amazon United Kingdom — Skip it. The niche generates £447K/yr across 9 tracked products. Search demand moved -1.2% over the last 90 days.