Nail Varnish Sets for Girls

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months

282K

Growth, 90 days vs prior 90

+25.5%

Conversion, latest week

6.7%

Market size, estimated

£161Ka year

Peak month

December4.2× the quietest month

Top search term

kids nail polish44K searches a year

Listings sell for £8.52 on average, from £3.25 to £24.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.52 that is £2K to £4K a year per listing.

Average price

£8.52under the $15 to $100 sweet spot

Price range

£3.25–£24.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #222 within Health & Baby Care. It carries 2,361 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

14.0%

Average rank

#222in Health & Baby Care

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,361per listing

Listings tracked

39

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months