my first photo book
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great252.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Avg price
Bad£8.06avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£2.90–£16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£45K£45K/yr · 82K searches
According to Flapen's Amazon United Kingdom niche tracking, my first photo book is a £45K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
my first photo book market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 1.7%
- Avg brand age
- 27 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
38
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
46%
Top 20: 86%
Open market
33%
- Lanpn32%
- Aolso11%
- Niselity9%
- BUTORY6%
- Gobiufy5%
- Ainiv4%
Demand
Weekly Amazon search volume, last 49 weeks — +5.6% search growth over the last 90 days.Top my first photo book search terms
- my first photo album17K/yr
- baby photo book8K/yr
- baby first photo album9K/yr
- baby photo album soft book12K/yr
- toddler photo album5K/yr
- my first photo book18K/yr
- babys first photo album3K/yr
- babys first photo album soft4K/yr
- cloth photo album for baby3K/yr
- my first photo album for baby3K/yr
Top my first photo book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lanpn Baby Photo Album Holds 17 6x4 Pictures My First Soft Cloth Family Photo Book with Name Card Name Tag Stickers Fabric Kid Memory Keepsake Gift for Baby Shower Newborn Toddler Boy Girl (Animal)
Lanpn£8.374.7★644 rev
Aolso Baby Photo Album Holds 17 6x4 Pictures Baby Memory Book Soft Cloth Book My First Photo Album for Toddler Boy Girl Newborns Shower Party Favors-Unicorn
Aolso£6.674.5★401 rev
Lanpn Baby Photo Album Holds 17 6x4 Pictures My First Soft Cloth Family Photo Book with Name Card Name Tag Stickers Fabric Kid Memory Keepsake Gift for Baby Shower Newborn Toddler Boy Girl (Rainbow)
Lanpn£9.134.7★644 rev
Lanpn My First Baby Photo Album Holds 17 6x4 Photos Soft Cloth Family Book with Name Card Name Tag Stickers Fabric Kid Memory Keepsake Gift for 6x4 Baby Shower Kids Newborn Toddlers Boy Girl (Ocean)
Lanpn£8.574.7★644 rev
Babys My First Photo Album for Baby Holds 21 6x4 Photos Baby Photo book Soft Cloth Family Book My First Family Album for 6x4 Babys Shower Kids Toddlers Family Pictures Toddler Photo Album (White)
Niselity£10.584.7★37 rev
Newest
by launch date
Ainiv Baby Photo Album Holds 17 6.5 x 4.5 in Pictures My First Year Family Photo Book with Hook Soft Cloth Album Kid Memory Keepsake Gift for Newborns Toddlers Babies Shower White Flower
Ainiv£7.448 rev
My First Baby Photo Album Soft Fabric Book Holds 17 Photos Includes Mirror & 10PCS Colored Mini Clips with Jute String Ocean Animal Theme Unisex Kids Memory Keepsake Gift
YANKOIUK£4.450 rev
My First Photo Album with 17 Pockets Pink Bow Print Picture Album for 4 * 6inch Baby Photographies (Pink 14 * 18cm/5.51 * 7.09inches)
ESSECMBS£6.610 rev
Lanpn Baby Photo Album Holds 17 6x4 Pictures My First Soft Cloth Family Photo Book with Name Card Name Tag Stickers Fabric Kid Memory Keepsake Gift for Baby Shower Newborn Toddler Boy Girl (Rainbow)
Lanpn£9.13644 rev
Fehn Otter photo album - Discover explore smell: Memorize faces and learn names by playing with the fabric photo book - Album to insert for babies and young children from 0 more months
Fehn£13.27415 rev
Trending
90-day click momentumLanpn Baby Photo Album Holds 17 6x4 Pictures My First Soft Cloth Family Photo Book with Name Card Name Tag Stickers Fabric Kid Memory Keepsake Gift for Baby Shower Newborn Toddler Boy Girl (Rainbow)
Lanpn£9.134.7★
My First Photo Album with 17 Pockets Pink Bow Print Picture Album for 4 * 6inch Baby Photographies (Pink 14 * 18cm/5.51 * 7.09inches)
ESSECMBS£6.610.0★
Ainiv Baby Photo Album Holds 17 6.5 x 4.5 in Pictures My First Year Family Photo Book with Hook Soft Cloth Album Kid Memory Keepsake Gift for Newborns Toddlers Babies Shower White Flower
Ainiv£7.443.6★
My First Baby Photo Album Soft Fabric Book Holds 17 Photos Includes Mirror & 10PCS Colored Mini Clips with Jute String Ocean Animal Theme Unisex Kids Memory Keepsake Gift
YANKOIUK£4.450.0★
Fehn Otter photo album - Discover explore smell: Memorize faces and learn names by playing with the fabric photo book - Album to insert for babies and young children from 0 more months
Fehn£13.274.7★
What buyers say about my first photo book
What buyers praise and complain about, mined from review topics.What buyers love
“Seems very well made”
“I got this for a Christening gift so my niece can fill it with pictures of my goddaughter's first month, her older sisters, mum and dad and grandparents”
“exactly as described”
“The dinosaur design is sweet”
“Top quality photo album”
“Well worth the money”
“I love making photo albums for my children as gifts at Christmas or birthdays”
“easy to fill”
“Colourful”
“The ultra-soft fabric is perfectly safe for tiny hands”
What buyers complain about
“bigger than expected”
“the plastic rings included for hanging feel a bit flimsy”
“That said, its quite basic in quality”
“The photos arent held very securely”
Top return reasons
Common questions
- Is my first photo book profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 34 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the my first photo book niche?
- 27 brands and 38 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in my first photo book?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the my first photo book niche?
- Listings span £2.90–£16.99; the average listing price is £8.06 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.