Is muslin face cloths profitable to sell on Amazon United Kingdom?

The niche generates £78K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (37/100).

How competitive is the muslin face cloths niche?

8 brands and 34 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in muslin face cloths?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.2%.

When does demand for muslin face cloths peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the muslin face cloths niche?

Listings span £3.67–£11.27; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.

muslin face cloths

Skip it

Prices mostly outside the sweet spot ($3.67–$11.27) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good916.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£78K

£78K/yr · 93K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Avg price

Bad£6.18

avg listing price — sweet spot $15–$100

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad£3.67–£11.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, muslin face cloths is a £78K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 37/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

muslin face cloths market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £77K–£93K; units × avg price
Conversion rate: 13.6%
Avg BSR: #94
Page quality: 0%
Prime: 92%
Sponsored: 67%
Out of stock: 1.5%
Avg brand age: 47 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Lanjue45%
Liz Earle31%
WithNature Skincare6%
Panlom6%
Lanstorm5%
JETOP2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top muslin face cloths search terms

muslin face cloths48K/yr -28.4%11.5% conv.
muslin cloths for face12K/yr -5.9%10.3% conv.
muslin face cloths for cleansing9K/yr +33.6%11.9% conv.
muslin face cloth5K/yr +9.2%7.8% conv.
liz earle muslin face cloths5K/yr -18.7%21.1% conv.
liz earle cloths4K/yr -4.6%17.8% conv.
face muslin cloths4K/yr -19.5%12.3% conv.
face cloths muslin3K/yr -26.9%9.7% conv.
liz earle face cloths3K/yr -20.8%21.2% conv.

All search terms

Top muslin face cloths products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liz Earle Pure Cotton Cloths Gently Exfoliates & Buffs Away Impurities Double Woven 100% Cotton 2 pack

Liz Earle£3.904.6★1,083 rev

Lanjue 10 PCS Muslin Face Cloths 12 x 12 Inch 100% Cotton Soft Skin-Friendly Muslin Squares Reusable White Muslin Cloth Machine Washable for Makeup Removal Baby Bibs Mouth Wipes Face Wash Cloths

Lanjue£4.094.3★1,483 rev

Lanjue 24 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths

Lanjue£6.544.4★224 rev

(Pack of 6) Pure & Gentle Muslin Face Cloths by WithNature Skincare

WithNature Skincare£9.994.6★731 rev

4PCS Muslin Squares Soft Face Cloths Makeup Remover Pure Cotton Muslin Cloth Reusable Squares Muslin Cloths Cotton Wash Cloths for Skin Care Daily Cleansing Travel Women Men Adults (10X10 Inch)

Lanstorm£5.524.6★18 rev

Newest

by launch date

4PCS Muslin Squares Soft Face Cloths Makeup Remover Pure Cotton Muslin Cloth Reusable Squares Muslin Cloths Cotton Wash Cloths for Skin Care Daily Cleansing Travel Women Men Adults (10X10 Inch)

Lanstorm£5.5218 rev

11mo ago

Lanjue 10 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths Muslin Pack Facial Towels Reusable Cleansing Cloths Remover for Makeup Removal Facial Face Cleaning(Multicolor Edge)

Lanjue£4.141,483 rev

1y ago

Lanjue 24 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths

Lanjue£6.54224 rev

2y ago

JETOP 20 Pack Muslin Face Cloths Reusable Face Cloth 30x30cm/11.8x11.8in Muslin Cloths Soft and Light for Makeup Remover Non-fluorescent Cotton for Baby

JETOP£6.13151 rev

3y ago

10 Pieces Muslin Face Cloths 11.8 x 11.8 Inch Reusable Facial Muslin Cleaning Cloth Makeup Remover Cloths Toddler Towels Muslin Cloths for Baby Bath Wrapping

Lanjue£4.13338 rev

4y ago

What buyers say about muslin face cloths

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Decent cloths”

Value For Money20%

“Well worth the money”

Soft Feel8%

“gentle enough for babies”

Ease Of Cleaning7%

“They are great for using as part of your cleansing routine, nice and soft or as a hankie to have in your pocket”

Size-Overall7%

“They are a good size”

Advertised Vs Actual Product6%

“Honest description”

Washability3%

“have been a great alternative to disposable baby/face wipes”

Ease Of Use3%

“easy to use”

Cleansing2%

“These are good value muslin cloths perfect for face cleansing”

Material Quality2%

“Super cotton cloths”

What buyers complain about

Size-Overall21%

“Not 12x12 inches”

Thickness19%

“a bit thin”

Quality-Overall12%

“Poor quality”

Hard Feel7%

“Very rough”

Moist/Dry4%

“cant dry my face completely with one cloth”

Product Condition4%

“Sadly, they had to be returned”

Ease Of Cleaning3%

“Not absorbent enough to hold cleanser”

Material Quality2%

“Poor quality cloths”

Comfort-Overall2%

“Uncomfortable to use on the face”

Advertised Vs Actual Product2%

“Dimensions not as described”

Top return reasons

Quality-Overall26%

Thin18%

Size-Overall15%

Material Quality14%

Advertised Vs Actual Product6%

Hard Feel6%

Thickness3%

Smell3%

Wet Cleaning3%

Strength3%

Common questions

Is muslin face cloths profitable to sell on Amazon United Kingdom?: The niche generates £78K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (37/100).
How competitive is the muslin face cloths niche?: 8 brands and 34 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in muslin face cloths?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.2%.
When does demand for muslin face cloths peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the muslin face cloths niche?: Listings span £3.67–£11.27; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.