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Muslin Face Cloths

Fail

Prices span $3.67–$11.27, mostly outside the sweet spot, so Muslin Face Cloths is a Fail.

Flapen Score
37
37 / 100
Ranks 550 of 638 Baby Products niches · −10 vs the category median of 47
Market size
£78K/yr93K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
80%top-5 click share · 8 brands · 34 sellers

Flapen Score

Muslin Face Cloths against its category

The dotted line is the Baby Products average. Past it, Muslin Face Cloths is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muslin Face Cloths market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muslin Face Cloths 93K times last year and spent an estimated £78K. The top 5 brands take 94% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
13.6%
Market size, estimated
£78Ka year
Peak month
January1.4× the quietest month
Top search term
muslin face cloths48K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £3.67 to £11.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £6.18 that is £5K to £6K a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£3.67–£11.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #94 within Nursing & Feeding. It carries 917 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
1.5%
Average rank
#94in Nursing & Feeding
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
917per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Muslin Face Cloths products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

34

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

4%

  • Lanjue45%
  • Liz Earle31%
  • WithNature Skincare6%
  • Panlom6%
  • Lanstorm5%
  • JETOP2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Muslin Face Cloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Muslin Face Cloths search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • muslin face cloths48K/yr
  • muslin cloths for face12K/yr
  • muslin face cloths for cleansing9K/yr
  • muslin face cloth5K/yr
  • liz earle muslin face cloths5K/yr
  • liz earle cloths4K/yr
  • face muslin cloths4K/yr
  • face cloths muslin3K/yr
  • liz earle face cloths3K/yr

Reviews and returns

What reviews say buyers love and hate about Muslin Face Cloths

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Not 12x12 inches”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Muslin Face Cloths questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data