Muslin Face Cloths
prices mostly outside the sweet spot ($3.67–$11.27) — Muslin Face Cloths doesn't clear our bar today.
Flapen Score
Ranks 550 of 638 Baby Products niches · −10 vs the category median of 47
Is Muslin Face Cloths profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Muslin Face Cloths is a £78K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 37/100.
Muslin Face Cloths: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.9% over the last 90 days and 13.6% of searches end in a purchase.
£78K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Muslin Face Cloths products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Liz Earle Pure Cotton Cloths Gently Exfoliates & Buffs Away Impurities Double Woven 100% Cotton 2 pack
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 1,083
- Age
- 4y ago
Lanjue 10 PCS Muslin Face Cloths 12 x 12 Inch 100% Cotton Soft Skin-Friendly Muslin Squares Reusable White Muslin Cloth Machine Washable for Makeup Removal Baby Bibs Mouth Wipes Face Wash Cloths
- Price
- £4.09
- Rating
- 4.3/5
- Reviews
- 1,483
- Age
- 4y ago
Lanjue 24 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 2y ago
(Pack of 6) Pure & Gentle Muslin Face Cloths by WithNature Skincare
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 731
- Age
- 10y ago
4PCS Muslin Squares Soft Face Cloths Makeup Remover Pure Cotton Muslin Cloth Reusable Squares Muslin Cloths Cotton Wash Cloths for Skin Care Daily Cleansing Travel Women Men Adults (10X10 Inch)
- Price
- £5.52
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 11mo ago
Trending
90-day click momentumLiz Earle Pure Cotton Cloths Gently Exfoliates & Buffs Away Impurities Double Woven 100% Cotton 2 pack
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 1,083
- Age
- 4y ago
MuslinZ 12PK Bamboo Cotton Terry reusable wash cloths - 20x20 cms - Face Cloth - Washable reuseable Baby Wipes (White)
- Price
- £11.27
- Rating
- 4.7/5
- Reviews
- 2,247
- Age
- 9y ago
Lanjue 24 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 2y ago
4PCS Muslin Squares Soft Face Cloths Makeup Remover Pure Cotton Muslin Cloth Reusable Squares Muslin Cloths Cotton Wash Cloths for Skin Care Daily Cleansing Travel Women Men Adults (10X10 Inch)
- Price
- £5.52
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 11mo ago
Lanjue 10 PCS Muslin Face Cloths 12 x 12 Inch 100% Cotton Soft Skin-Friendly Muslin Squares Reusable White Muslin Cloth Machine Washable for Makeup Removal Baby Bibs Mouth Wipes Face Wash Cloths
- Price
- £4.09
- Rating
- 4.3/5
- Reviews
- 1,483
- Age
- 4y ago
Newest
by launch date4PCS Muslin Squares Soft Face Cloths Makeup Remover Pure Cotton Muslin Cloth Reusable Squares Muslin Cloths Cotton Wash Cloths for Skin Care Daily Cleansing Travel Women Men Adults (10X10 Inch)
- Price
- £5.52
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 11mo ago
Lanjue 10 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths Muslin Pack Facial Towels Reusable Cleansing Cloths Remover for Makeup Removal Facial Face Cleaning(Multicolor Edge)
- Price
- £4.14
- Rating
- 4.3/5
- Reviews
- 1,483
- Age
- 1y ago
Lanjue 24 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 2y ago
JETOP 20 Pack Muslin Face Cloths Reusable Face Cloth 30x30cm/11.8x11.8in Muslin Cloths Soft and Light for Makeup Remover Non-fluorescent Cotton for Baby
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 3y ago
10 Pieces Muslin Face Cloths 11.8 x 11.8 Inch Reusable Facial Muslin Cleaning Cloth Makeup Remover Cloths Toddler Towels Muslin Cloths for Baby Bath Wrapping
- Price
- £4.13
- Rating
- 4.3/5
- Reviews
- 338
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
34
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
4%
- Lanjue45%
- Liz Earle31%
- WithNature Skincare6%
- Panlom6%
- Lanstorm5%
- JETOP2%
- Open — no brand owns it (2 brands, 4%)
Muslin Face Cloths demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Muslin Face Cloths search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- muslin face cloths48K/yr
- muslin cloths for face12K/yr
- muslin face cloths for cleansing9K/yr
- muslin face cloth5K/yr
- liz earle muslin face cloths5K/yr
- liz earle cloths4K/yr
- face muslin cloths4K/yr
- face cloths muslin3K/yr
- liz earle face cloths3K/yr
What reviews say buyers love and hate about Muslin Face Cloths
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Decent cloths”
“Well worth the money”
“gentle enough for babies”
“They are great for using as part of your cleansing routine, nice and soft or as a hankie to have in your pocket”
“They are a good size”
What buyers complain about
75% of reviews“Not 12x12 inches”
“a bit thin”
“Poor quality”
“Very rough”
“cant dry my face completely with one cloth”
Muslin Face Cloths return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Muslin Face Cloths questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
