Mum to Be Gifts
Mum to Be Gifts shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 8% of 638 Baby Products niches · +12 vs the category median of 47
Is Mum to Be Gifts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mum to Be Gifts is a £376K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Mum to Be Gifts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.7% over the last 90 days and 2.1% of searches end in a purchase.
£376K
revenue / yr
Who owns the niche?
The top 5 brands hold 39% of demand, so 61% of the market is open.
61%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 56 products
Top Mum to Be Gifts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AIKOBAA Mother and Baby Matching Socks Gift Set - OH Baby Congratulations Card & Gift Box Newborn Baby Shower Present for Mum to Be Push Present New Mom Maternity Gift (White+White)
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 8mo ago
AIKOBAA Mother and Baby Matching Socks Gift Set - OH Baby Congratulations Card & Gift Box Newborn Baby Shower Present for Mum to Be Push Present New Mom Maternity Gift (White+Brown)
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 8mo ago
IMYSTI New Mum to Be Pamper Hamper - 10 Luxury Baby Shower Gifts for Mothers and Newborn Baby Gift - Pregnancy Self Care Kit Package with Home Spa Presents Pampering (Standard)
- Price
- £27.69
- Rating
- 4.8/5
- Reviews
- 112
- Age
- 9mo ago
2 Pcs Mum to Be Gifts New Mum Gifts Baby Shower Gifts for Mum White Cosmetic Bags Canvas Pouch Bags with Zipper for Pregnant women New Mom Gifts
- Price
- £5.98
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
Childs Farm Sanctuary SPA Mum & Baby Sweet Dreams Gift Set
- Price
- £21.67
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 1y ago
Trending
90-day click momentum
pengtai New Mum Gifts Pamper Kit Gender Reveal Gift for Mum to Be Relaxing Spa Gifts for New Mums Pregnancy Reveal Gift Ideas for First Time Mums
- Price
- £21.78
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 6mo ago
aomomo 2-Pack Romper Set Newborn Clothes Cotton Long Sleeve Footie (White B 0-3 Months)
- Price
- £11.69
- Rating
- 4.7/5
- Reviews
- 394
- Age
- 9y ago
AIKOBAA Mother and Baby Matching Socks Gift Set - OH Baby Congratulations Card & Gift Box Newborn Baby Shower Present for Mum to Be Push Present New Mom Maternity Gift (White+White)
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 8mo ago
AIKOBAA Mother and Baby Matching Socks Gift Set - OH Baby Congratulations Card & Gift Box Newborn Baby Shower Present for Mum to Be Push Present New Mom Maternity Gift (White+Brown)
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 8mo ago
My Expert Midwife Mum & Baby Bathtime Bundle Including No Harm Baby Bottom Balm 30ml Gentle Cleansing Wash 200ml & Soak for Bits Premium Bath Salts 75g
- Price
- £20.25
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago
Newest
by launch dateMy Expert Midwife Mum & Baby Bathtime Bundle Including No Harm Baby Bottom Balm 30ml Gentle Cleansing Wash 200ml & Soak for Bits Premium Bath Salts 75g
- Price
- £20.25
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago
pengtai New Mum Gifts Pamper Kit Gender Reveal Gift for Mum to Be Relaxing Spa Gifts for New Mums Pregnancy Reveal Gift Ideas for First Time Mums
- Price
- £21.78
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 6mo ago
AIKOBAA Mother and Baby Matching Socks Gift Set - OH Baby Congratulations Card & Gift Box Newborn Baby Shower Present for Mum to Be Push Present New Mom Maternity Gift (White+White)
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 8mo ago
AIKOBAA Mother and Baby Matching Socks Gift Set - OH Baby Congratulations Card & Gift Box Newborn Baby Shower Present for Mum to Be Push Present New Mom Maternity Gift (White+Brown)
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 8mo ago
Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist
- Price
- £10.17
- Rating
- 4.8/5
- Reviews
- 112
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
51 falling
Sellers
100
Top-5 brand share
39%
Top 20: 72%
Top-5 click share
35%
Top 20: 67%
Open market
57%
- AIKOBAA20%
- IMYSTI7%
- BELLALISIA4%
- Svalor4%
- Childs Farm4%
- SANCTUARY4%
Mum to Be Gifts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.4×
Top Mum to Be Gifts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- new mum gifts236K/yr
- mum to be gifts212K/yr
- baby shower gifts for mum64K/yr
- new baby boy gifts58K/yr
- baby hamper54K/yr
- baby hamper gift basket34K/yr
- mum to be57K/yr
- gifts for new mums50K/yr
- new parents gifts63K/yr
- mummy to be gifts52K/yr
What reviews say buyers love and hate about Mum to Be Gifts
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Cute gift”
“Fantastic Quality Gift”
“Decent value”
“Easy to Use”
“Its thoughtfully designed”
What buyers complain about
64% of reviews“Not worth the price”
“This bee is tiny - not worth £15”
“When you place babys hand and remove, you can only see that the black ink had spread throughout the card underneath, you will not get any prints on it”
“But i have been somewhat disappointed by the quality of the bags themselves”
“Misleading”
Mum to Be Gifts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mum to Be Gifts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
