Mum to Be Gifts

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £376K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

2.1%

Market size, estimated

£376Ka year

Peak month

December2.4× the quietest month

Top search term

new mum gifts236K searches a year

Listings sell for £15.63 on average, from £3.34 to £38.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £15.63 that is £2K to £4K a year per listing.

Average price

£15.63inside the $15 to $100 sweet spot

Price range

£3.34–£38.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #156 within Gifts & Keepsakes. It carries 715 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

11.6%

Average rank

#156in Gifts & Keepsakes

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

715per listing

Listings tracked

56

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months