mum photo frame
Skip itSoft demand (-85.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great193.24avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.74–£23.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.67avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 49K searches
Growth
Bad-85.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mum photo frame is a £25K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
mum photo frame market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £13K–£16K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #1,870
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 71%
- Out of stock
- 2.2%
- Avg brand age
- 32 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
22 flat
Sellers
60
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
37%
Top 20: 79%
Open market
38%
- Widdop and Co20%
- Shudehill Giftware12%
- Second Ave Gift Company10%
- Sass & Belle9%
- EDSG6%
- JCSJK5%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -85.0% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 14.4×
Top mum photo frame search terms
- mum photo frame20K/yr
- mummy photo frame8K/yr
- mum picture frame7K/yr
- mothers day photo frames7K/yr
- mothers day frame3K/yr
- mothers day picture frame3K/yr
Top mum photo frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Widdop and Co The Cottage Garden Glass Frame 4 x 6 Wonderful Mum
Widdop and Co£6.694.5★35 rev
Sass & Belle Wonderful Mum Heart Frame
Sass & Belle£4.545.0★5 rev
Widdop and Co With Love - Glass Picture Frame 3D - Mum - 6 x 4 Horizontal
Widdop and Co£9.514.7★10 rev
I Love my Mummy Photo Frame Christmas Birthday Present
Shudehill Giftware£4.274.7★962 rev
Mum Photo Frame Mothers Day Frames Wood Heart Personalised Picture Frame Gifts for Mum From Daughter for Birthday Mother Grandma Gifts 3.5x3.5 Tabletop Picture Display Stand
JCSJK£5.124.4★7 rev
Newest
by launch date
Presents for Mum Mum Picture Frame Decor 10x8 Inch - No Matter Where We Go No Matter What We Do - Mummy Gifts from Kids Hanging Tabletop Picture Frame for Mother Birthday Mother s Day (Mom & Me)
CECOMBINE£8.112 rev
Second Ave Oak 6x4 Portrait Picture Photo Frame I Love My Mummy Gift Birthday Mothers Day Christmas
Second Ave Gift Company£10.522 rev
Light Up Mum Photo Frame Birthday Gifts for Mum from Daughter Son Holds Two 4x6 Photos
EYITUPC£13.0312 rev
Personalised Photo Frame For Mum Personalised Photo Gifts Mummy Birthday Gifts Wooden Picture Frame Customised Photo Gift For Mummy From Kids For Christmas Thanksgiving Birthday
XXHUO£6.8336 rev
Mum Light Up Photo Frame Gifts from Daughter Son Wooden Rotating Picture Frame for Mum Birthday Mothers Day Unique Sentimental Gifts for Mother Holds 2 4x6 Photos
soruney£13.688 rev
Trending
90-day click momentumPresents for Mum Mum Picture Frame Decor 10x8 Inch - No Matter Where We Go No Matter What We Do - Mummy Gifts from Kids Hanging Tabletop Picture Frame for Mother Birthday Mother s Day (Mom & Me)
CECOMBINE£8.115.0★
Second Ave Oak 6x4 Portrait Picture Photo Frame I Love My Mummy Gift Birthday Mothers Day Christmas
Second Ave Gift Company£10.523.0★
Shudehill Giftware Sweet Meadow Pretty Flowers 6x4 Wooden Photo Frame - Mum I Love You To The Moon and Back Mum Gift Ideas
Shudehill Giftware£10.394.5★
Idiyfun Personalised Christmas Gift for Mum from Daughter Son Kids Customized Acrylic Plaque LED Walnut Photos Frame with Night Light Mothers Day Birthday Gift for Mum Mother MAMA Wife Women
Idiyfun£23.464.2★
New Mum Gifts Mum to Be Gifts for First Time Mums Mummy Presents for Women Baby Shower Mothers Day Christmas Pine Wood White Photo Frame Rotating
Einanmut£13.694.4★
What buyers say about mum photo frame
What buyers praise and complain about, mined from review topics.What buyers love
“The product is lovely”
“very good nice gift”
“The frame itself is very pretty”
“great price”
“So impressed with the way the pictures turned out”
“Exactly as described”
“good lighting”
“The size is nice for a side cabinet or desk, the lights are nice and subtle and its great quality”
“My friend will love this personal gift, especially viewing it with the background light, perfect”
“Clear picture,changes colour does everything its supposed to do”
What buyers complain about
“Poor quality”
“base dont fit”
“Not a complete photo frame”
“Others have mentioned difficult getting film off”
“Very disappointed, unable to read the print which is the important part of the frame”
“Take great care opening it, hanging it, and don't ever clean it”
“just more compact than I expected”
“perhaps a little expensive for how basic it is”
Top return reasons
Common questions
- Is mum photo frame profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 34 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -85.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the mum photo frame niche?
- 22 brands and 60 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in mum photo frame?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Frame Quality. The return rate is 0.2%.
- When does demand for mum photo frame peak?
- Demand peaks in Mar–Dec; the busiest month runs 14.4× the quietest.
- What does it cost to enter the mum photo frame niche?
- Listings span £3.74–£23.46; the average listing price is £10.67 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.