Is moses basket mattresses profitable to sell on Amazon United Kingdom?

The niche generates £98K/yr across 10 tracked products. 90-day search growth is -15.2%. Flapen's verdict: Skip it (30/100).

How competitive is the moses basket mattresses niche?

5 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in moses basket mattresses?

Top complaints mined from reviews: Size-Overall, Hard Feel, Value For Money. The return rate is 2.4%.

When does demand for moses basket mattresses peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the moses basket mattresses niche?

Listings span £5.70–£16.59; the average listing price is £11.38 (sweet spot $15–$100). The average incumbent carries 1,772 reviews — the moat a new listing must climb.

moses basket mattresses

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,771.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.38

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£98K

£98K/yr · 173K searches

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Price range

Bad£5.70–£16.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, moses basket mattresses is a £98K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

moses basket mattresses market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £68K–£91K; units × avg price
Conversion rate: 5.0%
Avg BSR: #9
Page quality: 0%
Prime: 80%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Clair de Lune50%
Mother Nurture29%
Crescent Textile13%
Restorology6%
BUY ALL HERE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top moses basket mattresses search terms

moses basket mattresses105K/yr -23.2%4.4% conv.
moses basket mattress47K/yr +2.7%3.7% conv.
bassinet mattress8K/yr -9.5%1.2% conv.
claire de lune moses basket mattress4K/yr -14.9%6.3% conv.
mattress for moses basket3K/yr -5.0%4.3% conv.
moses basket matress3K/yr -0.9%4.3% conv.
moses basket mattress 74x284K/yr -33.8%12.6% conv.

All search terms

Top moses basket mattresses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clair de Lune Moses Basket Fibre Mattress Hypo-Allergenic Baby Bassinet Mattresses (Palm Basket 74 x 28 cm)

Clair de Lune£7.154.5★1,482 rev

Mother Nature Classic Foam Moses Basket Mattress (74 x 28 x 3.5cm) Breathable Moses Basket Mattresses For Comfy Nights Sleep Hypoallergenic With Removable & Quilted Cover Lightweight & Portable

Mother Nurture£13.414.6★4,709 rev

Crescent Textile Moses Pram Basket Mattress Extra Thick Super Soft & Nurture Classic Foam Mattress Easy to Fit For Baby Pram Crib Bassinet Baskets Oval Shape (67 X 30 X 4cm)

Crescent Textile£9.934.5★138 rev

Restorology Baby Moses Basket Mattress Extra Thick Super Soft Oval Shaped Double Sided Hypoallergenic Mattress Fits Mamas & Papas Mothercare With Removeable Quilted Cover (70 x 30 x 4 cm)

Restorology£12.344.6★132 rev

Clair de Lune Moses Basket Fibre Mattress Hypo-Allergenic Baby Bassinet Mattresses (Wicker Basket 65 x 28 cm)

Clair de Lune£7.064.5★1,482 rev

Newest

by launch date

Crescent Textile Moses Pram Basket Mattress Extra Thick Super Soft & Nurture Classic Foam Mattress Easy to Fit For Baby Pram Crib Bassinet Baskets Oval Shape (67 X 30 X 4cm)

Crescent Textile£9.93138 rev

1y ago

Crescent Textile Moses Pram Basket Mattress Extra Thick Super Soft & Nurture Classic Foam Mattress Easy to Fit For Baby Pram Crib Bassinet Baskets Oval Shape (74 X 28 X 4cm)

Crescent Textile£10.06138 rev

1y ago

BUY ALL HERE Infant Foam Moses Basket Mattress Thick and Super Soft Oval Shaped Mattress Double Sided Removeable/Washable Quilted Cover Made in UK UK (76 x 40 x 4 CM)

BUY ALL HERE£16.5965 rev

2y ago

Restorology Baby Moses Basket Mattress Extra Thick Super Soft Oval Shaped Double Sided Hypoallergenic Mattress Fits Mamas & Papas Mothercare With Removeable Quilted Cover (70 x 30 x 4 cm)

Restorology£12.34132 rev

2y ago

Clair de Lune Wicker Moses Basket Mattress Protector 65 x 28 cm

Clair de Lune£5.70154 rev

3y ago

What buyers say about moses basket mattresses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“Good product as described”

Size-Overall37%

“Good fit”

Comfort-Overall4%

“provides a comfortable”

Advertised Vs Actual Product4%

“Good product as described”

Value For Money4%

“worth the money”

Soft Feel3%

“soft”

Safety Standards3%

“Style, safety and portability”

Stitch/Finish/Polish2%

“It features a lovely quilted finish that feels soft to the touch”

Body Support2%

“supportive base for my baby”

What buyers complain about

Size-Overall38%

“Didnt fit my clair de lune Moses basket”

Hard Feel25%

“Hard b. Hard back”

Value For Money13%

“waste of money”

Advertised Vs Actual Product8%

“not as described on the listing”

Smell8%

“Mattress smells really badly of chemicals”

Material Quality8%

“The materials feel low quality”

Top return reasons

Size-Overall91%

Quality-Overall2%

Width2%

Advertised Vs Actual Product2%

Thin1%

Compatibility-Overall1%

Soft Feel1%

Age Suitability0%

Smell0%

Thickness0%

Common questions

Is moses basket mattresses profitable to sell on Amazon United Kingdom?: The niche generates £98K/yr across 10 tracked products. 90-day search growth is -15.2%. Flapen's verdict: Skip it (30/100).
How competitive is the moses basket mattresses niche?: 5 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in moses basket mattresses?: Top complaints mined from reviews: Size-Overall, Hard Feel, Value For Money. The return rate is 2.4%.
When does demand for moses basket mattresses peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the moses basket mattresses niche?: Listings span £5.70–£16.59; the average listing price is £11.38 (sweet spot $15–$100). The average incumbent carries 1,772 reviews — the moat a new listing must climb.