moses basket mattress protector
Skip itPrices mostly outside the sweet spot ($5.14–$15.28) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,662.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£54K£54K/yr · 72K searches
Price range
Bad£5.14–£15.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, moses basket mattress protector is a £54K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
moses basket mattress protector market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 11.5%
- Avg brand age
- 55 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
13
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
15%
- Hajran Linen35%
- Clair de Lune18%
- SPRINGSPIRIT10%
- The Little Green Sheep10%
- ECOBIZ7%
- Nazna Linen6%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top moses basket mattress protector search terms
- moses basket mattress protector44K/yr
- waterproof moses basket mattress protector10K/yr
- moses basket waterproof protector7K/yr
- pram mattress protector5K/yr
- bassinet mattress protector6K/yr
Top moses basket mattress protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2x 100% Waterproof Moses Basket Mattress Protector with 155 GSM Terry Towelling Fabric - Soft Non-Noisy & Non-Allergenic Fitted Sheet (73-76 x 28-30 cm)
Hajran Linen£8.434.7★289 rev
Clair de Lune Palm Moses Basket Mattress Protector 74 x 28 cm
Clair de Lune£5.444.4★168 rev
The Little Green Sheep Waterproof Mattress Protector for Moses Baskets 30 x 70cm
The Little Green Sheep£11.004.7★3,347 rev
100% Waterproof 2 Pack Moses Basket Mattress Protector | 160 GSM Terry Towelling Fabric - Super Soft Non-Allergenic & Non-Noisy (73-76 x 28-30 cm)
Nazna Linen£9.324.6★130 rev
SPRINGSPIRIT Waterproof Pram & Moses Basket Mattress Protector(77x30cm) Ultra Soft Quilted Carry Cot Mattress Cover Breathable Noiseless Fitted Sheet White
SPRINGSPIRIT£9.384.6★1,538 rev
Newest
by launch date
Sasma Home - Moses Basket Waterproof Mattress Protector to fit 35x75cm Mattress Noiseless Fully Elasticated Sides Terry Top Breathable Skirt Mosesbasket Protector
Sasma Home£5.638 rev
2x 100% Waterproof Moses Basket Mattress Protector - Pack of 2 - (35 x 75cm) Ultra-Soft Absorbent & Breathable Fitted Skirt Leakproof TPU Layer Machine Washable Baby Mattress Cover
SNUGGLEA£10.7820 rev
2x 100% Waterproof Moses Basket Mattress Protector with 155 GSM Terry Towelling Fabric - Soft Non-Noisy & Non-Allergenic Fitted Sheet (73-76 x 28-30 cm)
Hajran Linen£8.43289 rev
2x 100% Waterproof Moses Basket Mattress Protector with 155 GSM Terry Towelling Fabric - Soft Non-Noisy & Non-Allergenic Fitted Sheet (35 X 75 cm) (2 X Moses Basket Mattress Protectors)
Lakhmaali£8.477 rev
100% Waterproof 2 Pack Moses Basket Mattress Protector | 160 GSM Terry Towelling Fabric - Super Soft Non-Allergenic & Non-Noisy (73-76 x 28-30 cm)
Nazna Linen£9.32130 rev
Trending
90-day click momentum2x 100% Waterproof Moses Basket Mattress Protector with 155 GSM Terry Towelling Fabric - Soft Non-Noisy & Non-Allergenic Fitted Sheet (35 X 75 cm) (2 X Moses Basket Mattress Protectors)
Lakhmaali£8.473.9★
Clair de Lune Palm Moses Basket Mattress Protector 74 x 28 cm
Clair de Lune£5.444.4★
Sasma Home - Moses Basket Waterproof Mattress Protector to fit 35x75cm Mattress Noiseless Fully Elasticated Sides Terry Top Breathable Skirt Mosesbasket Protector
Sasma Home£5.634.8★
The Little Green Sheep Waterproof Mattress Protector for Moses Baskets 30 x 70cm
The Little Green Sheep£11.004.7★
ECOBIZ 100% Cotton Waterproof Moses Basket Mattress Protector - Washable Soft Absorbent Anti-Allergy Non-Noisy Breathable
ECOBIZ£8.284.4★
What buyers say about moses basket mattress protector
What buyers praise and complain about, mined from review topics.What buyers love
“Fit was perfect”
“Great quality”
“Does what they should”
“Value for money”
“ok. easy to wash”
“Works great”
“Perfect mattress protectors”
“Soft and durable”
“Also wash very well”
“waterproof to protect carry cot mattress for pram great fot”
What buyers complain about
“Didnt fit my clair de lune Moses basket”
“TERRIBLE QUALITY”
“In addition to being extremely poor quality and super thin”
“so the picture is misleading”
“waste of money”
Top return reasons
Common questions
- Is moses basket mattress protector profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the moses basket mattress protector niche?
- 10 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in moses basket mattress protector?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.3%.
- When does demand for moses basket mattress protector peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the moses basket mattress protector niche?
- Listings span £5.14–£15.28; the average listing price is £8.56 (sweet spot $15–$100). The average incumbent carries 1,662 reviews — the moat a new listing must climb.