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Moses Basket

Maybe

Products sell for $51.44 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Moses Basket is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Market size
£274K/yr985K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
44%top-5 click share · 14 brands · 16 sellers

Flapen Score

Moses Basket against its category

The dotted line is the Baby Products average. Past it, Moses Basket is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moses Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moses Basket 985K times last year and spent an estimated £274K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 985K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
985K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
0.5%
Market size, estimated
£274Ka year
Peak month
January1.5× the quietest month
Top search term
moses basket620K searches a year

02 · Price

A sale here is worth £51.44.

Listings sell for £51.44 on average, from £11.75 to £91.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £51.44 that is £0 to £5K a year per listing.

Average price
£51.44inside the $15 to $100 sweet spot
Price range
£11.75–£91.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #31 within Nursery. It carries 427 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
50%
Out of stock, average day
35.2%
Average rank
#31in Nursery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
427per listing
Listings tracked
40

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Moses Basket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

16

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 83%

Open market

11%

  • For Your Little One26%
  • Clair de Lune19%
  • Kinderkraft19%
  • Snuz12%
  • Red Kite10%
  • YGJT3%
  • Open — no brand owns it (8 brands, 11%)

Demand

Moses Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Moses Basket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moses basket620K/yr
  • moses basket with stand183K/yr
  • moses baskets38K/yr
  • baby moses basket26K/yr
  • moses basket and stand19K/yr
  • moses basket with stand and mattress21K/yr
  • baby moses baskets with stand15K/yr
  • clair de lune moses basket11K/yr
  • rocking moses basket with stand6K/yr
  • crochet moses basket6K/yr

Reviews and returns

What reviews say buyers love and hate about Moses Basket

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Advertised Vs Actual Product”
2.2%of orders come back
“Pictures not matched”
A buyer, on “Advertised Vs Actual Product”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moses Basket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data