moses basket
Worth a lookShows a sweet-spot price point ($51.44 avg), but weak search conversion (0.5%) keeps it on the watch list.
Avg price
Great£51.44avg listing price — sweet spot $15–$100
Price range
Great£11.75–£91.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great427.25avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£274K£274K/yr · 985K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, moses basket is a £274K/yr Amazon United Kingdom market (985K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
moses basket market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £309K–£412K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 68%
- Out of stock
- 35.2%
- Avg brand age
- 46 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
11%
- For Your Little One26%
- Clair de Lune19%
- Kinderkraft19%
- Snuz12%
- Red Kite10%
- YGJT3%
- Open — no brand owns it (8 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top moses basket search terms
- moses basket620K/yr
- moses basket with stand183K/yr
- moses baskets38K/yr
- baby moses basket26K/yr
- moses basket and stand19K/yr
- moses basket with stand and mattress21K/yr
- baby moses baskets with stand15K/yr
- clair de lune moses basket11K/yr
- rocking moses basket with stand6K/yr
- crochet moses basket6K/yr
Top moses basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Kite Snooze Crib - Grey
Red Kite£44.314.5★91 rev
Kinderkraft LOVI Baby Crib 3 in 1 Cradle Travel Cot Rocker Easy Folding and Unfolding Adjustable Canopy with Accessories Mattress Cover Included Toys Transport Bag for Newborn 0-9 kg Gray
Kinderkraft£47.284.6★4,107 rev
For Your Little One White Dimple Grey Wicker Baby Moses Basket With Mattress
For Your Little One£37.644.3★21 rev
SnuzBaskit Moses Basket with Mattress & Folding Stand Bundle Breathable Mesh Windows Travel Crib Suitable for Newborn to 6 Months Stylish & Versatile for Home or Travel Barley & Walnut
Snuz£72.774.6★154 rev
Kinderkraft LOVI Baby Crib 3 in 1 Cradle Travel Cot Rocker Easy Folding and Unfolding Adjustable Canopy with Accessories Mattress Cover Included Toys Transport Bag for Newborn 0-9 kg Beige
Kinderkraft£45.104.6★2,688 rev
Newest
by launch date
For Your Little One Wicker/Pod Moses Basket Hand-woven Natural Hypoallergenic Mattress/Deluxe Design/Quilt Bedding And Rocking Stand - (Grey Dimple Wicker Moses Basket)
For Your Little One£57.5721 rev
Mamas & Papas Moses Basket - White Cable Knit
Mamas & Papas£65.797 rev
For Your Little One Wicker Moses Basket with Rocking Stand 83 x 49 cm Hand-woven Natural Hypoallergenic Mattress Grey Wicker/Waffle Pattern (Blue)
For Your Little One£53.1328 rev
For Your Little One Wicker Moses Basket with Rocking Stand 83 x 49 cm Hand-woven Natural Hypoallergenic Mattress Grey Wicker/Dimple Pattern (Blue)
For Your Little One£57.7421 rev
For Your Little One Wicker Moses Basket with Rocking Stand 83 x 49 cm Hand-woven Natural Hypoallergenic Mattress Grey Wicker/Waffle Pattern (Grey)
For Your Little One£54.6528 rev
Trending
90-day click momentum
Clair de Lune Dimple Grey Wicker Moses Basket
Clair de Lune£36.964.4★
ELEGANT BABY White Brodrie Anglaise Dolls Moses Basket with Rocking Stand Includes Adjustable Hood & Padded Liner
ELEGANT BABY£36.464.5★
For Your Little One Wicker Moses Basket with Rocking Stand 83 x 49 cm Hand-woven Natural Hypoallergenic Mattress Grey Wicker/Dimple Pattern (Blue)
For Your Little One£57.744.0★
Clair de Lune Organic Palm Moses Basket with Natural Rocking Stand Award Winning Baby Bassinet 75 x 28 cm (Natural Cream)
Clair de Lune£91.465.0★
Kinderkraft LOVI Baby Crib 3 in 1 Cradle Travel Cot Rocker Easy Folding and Unfolding Adjustable Canopy with Accessories Mattress Cover Included Toys Transport Bag for Newborn 0-9 kg Beige
Kinderkraft£45.104.6★
What buyers say about moses basket
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and comfortable static moses basket”
“Excellent value”
“Beautiful and sturdy”
“Absolutely beautiful exactly as described and shown”
“Size is great”
“very comfortable as far as I can tell”
“Convenient safe sleep space”
“It was also easy to assemble”
“Easy to use, great quality and looks fantastic”
“comes in a carry bag - great for visitors or taking on holiday”
What buyers complain about
“Pictures not matched”
“Cheap and useless”
“Tricky to put together”
“Broke easily”
“Unstable”
“he wont sleep anywhere else”
“Unstable”
“Wouldnt fit in the carry case once built”
“however the midwives say they are not safe as baby could turn their face”
“Material and mattress needs to improve”
Top return reasons
Common questions
- Is moses basket profitable to sell on Amazon United Kingdom?
- The niche generates £274K/yr across 40 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the moses basket niche?
- 14 brands and 16 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in moses basket?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Assembly/Installation. The return rate is 2.2%.
- When does demand for moses basket peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the moses basket niche?
- Listings span £11.75–£91.46; the average listing price is £51.44 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.