- Flapen Score
- 47 / 100Ranks 319 of 638 Baby Products niches · on the category median47
- Market size
- £451K/yr323K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 70%top-5 click share · 2 brands · 2 sellers
Flapen Score
Momcozy M5 against its category
The dotted line is the Baby Products average. Past it, Momcozy M5 is stronger. Inside it, weaker.
Market
The Momcozy M5 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Momcozy M5 323K times last year and spent an estimated £451K. All 2 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £451K a year.
- Searches, last 12 months
- 323K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £451Ka year
- Peak month
- November8.5× the quietest month
- Top search term
- momcozy breast pump192K searches a year
02 · Price
A sale here is worth £88.34.
Listings sell for £88.34 on average, from £14.78 to £197.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £88.34 that is £9K to £22K a year per listing.
- Average price
- £88.34inside the $15 to $100 sweet spot
- Price range
- £14.78–£197.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£22K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.7% of listings are out of stock. The average listing ranks #50 within Nursing & Feeding. It carries 163 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 40.7%
- Average rank
- #50in Nursing & Feeding
- Average rating
- 4.01 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 163per listing
- Listings tracked
- 15
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Momcozy M5 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Brand 198%
- Brand 22%
Demand
Momcozy M5 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, Nov, Dec · busiest ÷ quietest = 8.5×
Search terms
Top Momcozy M5 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- momcozy breast pump192K/yr
- elvie breast pump32K/yr
- mom cozy breast pump23K/yr
- momcozy m525K/yr
- momcozy m5 breast pump8K/yr
- breast pump momcozy6K/yr
- momcozy breast pump m56K/yr
- elvie8K/yr
- elvie pump4K/yr
- mum cozy breast pump4K/yr
Reviews and returns
What reviews say buyers love and hate about Momcozy M5
We read the reviews and the return reasons for every product selling here.
“breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Baby Toys
£1.5M/yr+4.3%
Buggy Fan
£133K/yr>1,000%
Car Seat Travel Bag
£184K/yr+80.2%
Retractable Stair Gate
£469K/yr+11.0%
Christening Gifts for Girls
£323K/yr+34.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Momcozy M5 questions
Answered from the same tracked data.