Milton Sterilising Tablets

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £566K a year.

Searches, last 12 months

398K

Growth, 90 days vs prior 90

+17.9%

Conversion, latest week

18.1%

Market size, estimated

£566Ka year

Peak month

July1.7× the quietest month

Top search term

milton sterilising tablets238K searches a year

Listings sell for £7.86 on average, from £3.37 to £17.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £7.86 that is £39K to £47K a year per listing.

Average price

£7.86under the $15 to $100 sweet spot

Price range

£3.37–£17.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

5,000–6,000

Revenue per listing a year

£39K–£47K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #35 within Nursing & Feeding. It carries 1,715 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

67%

Out of stock, average day

8.3%

Average rank

#35in Nursing & Feeding

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,715per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months