Milton Sterilising Fluid

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

+9.1%

Conversion, latest week

15.0%

Market size, estimated

£126Ka year

Peak month

July1.9× the quietest month

Top search term

milton sterilising fluid78K searches a year

Listings sell for £9.80 on average, from £4.45 to £21.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.80 that is £7K to £10K a year per listing.

Average price

£9.80under the $15 to $100 sweet spot

Price range

£4.45–£21.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£10K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,019 within Nursing & Feeding. It carries 307 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

69%

Out of stock, average day

0.0%

Average rank

#2,019in Nursing & Feeding

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

307per listing

Listings tracked

13

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months