Milton Bottle Cleaner
FailShoppers spend an estimated $22K a year here, so Milton Bottle Cleaner is a Fail.
- Flapen Score
- 35 / 100Ranks 581 of 638 Baby Products niches · −12 vs the category median of 4735
- Market size
- £22K/yr78K searches / yr
- 90-day growth
- +52.8%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 59 sellers
Flapen Score
Milton Bottle Cleaner against its category
The dotted line is the Baby Products average. Past it, Milton Bottle Cleaner is stronger. Inside it, weaker.
Market
The Milton Bottle Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milton Bottle Cleaner 78K times last year and spent an estimated £22K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +52.8%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £22Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- milton bottle cleaner37K searches a year
02 · Price
A sale here is worth £8.81.
Listings sell for £8.81 on average, from £3.22 to £17.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.81 that is £2K to £4K a year per listing.
- Average price
- £8.81under the $15 to $100 sweet spot
- Price range
- £3.22–£17.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Health & Baby Care. It carries 2,306 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Health & Baby Care
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,306per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Milton Bottle Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
59
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 131%
- Brand 223%
- Brand 320%
- Brand 414%
- Brand 510%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Milton Bottle Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.5×
Search terms
Top Milton Bottle Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milton bottle cleaner37K/yr
- milton baby bottle cleaner18K/yr
- milton bottle cleaner liquid11K/yr
- milton washing up liquid10K/yr
- milton bottle wash3K/yr
Reviews and returns
What reviews say buyers love and hate about Milton Bottle Cleaner
We read the reviews and the return reasons for every product selling here.
“But found a cheaper one”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milton Bottle Cleaner questions
Answered from the same tracked data.