Milk Collection Shells
FailShoppers spend an estimated $33K a year here, so Milk Collection Shells is a Fail.
- Flapen Score
- 43 / 100Ranks 433 of 638 Baby Products niches · −4 vs the category median of 4743
- Market size
- £33K/yr26K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 14 sellers
Flapen Score
Milk Collection Shells against its category
The dotted line is the Baby Products average. Past it, Milk Collection Shells is stronger. Inside it, weaker.
Market
The Milk Collection Shells market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk Collection Shells 26K times last year and spent an estimated £33K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £33Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- breast shells milk collection4K searches a year
02 · Price
A sale here is worth £11.92.
Listings sell for £11.92 on average, from £5.43 to £25.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £11.92 that is £1K to £3K a year per listing.
- Average price
- £11.92under the $15 to $100 sweet spot
- Price range
- £5.43–£25.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #36 within Nursing & Feeding. It carries 2,169 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #36in Nursing & Feeding
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,169per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Milk Collection Shells products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- Brand 145%
- Brand 215%
- Brand 314%
- Brand 412%
- Brand 55%
- Brand 63%
- Open — no brand owns it (3 brands, 7%)
Demand
Milk Collection Shells search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
Search terms
Top Milk Collection Shells search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- breast shells milk collection4K/yr
- breast shells7K/yr
- elvie catch5K/yr
- milk collection shells10K/yr
- elvie catch breast milk collection cups1K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Collection Shells
We read the reviews and the return reasons for every product selling here.
“Not leak proof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Baby Toys
£1.5M/yr+4.3%
Buggy Fan
£133K/yr>1,000%
Car Seat Travel Bag
£184K/yr+80.2%
Retractable Stair Gate
£469K/yr+11.0%
Christening Gifts for Girls
£323K/yr+34.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Collection Shells questions
Answered from the same tracked data.