Is Microwave Steriliser profitable to sell on Amazon United Kingdom?

Flapen scores Microwave Steriliser 44 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £188K a year across 15 tracked products. Search demand grew -17.1% in the last 90 days.

How competitive is the Microwave Steriliser niche on Amazon United Kingdom?

9 brands and 89 sellers compete in Microwave Steriliser on Amazon United Kingdom. The top 5 Microwave Steriliser products take 80% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Microwave Steriliser?

Microwave Steriliser buyers on Amazon United Kingdom complain most about Leak-Proof, Size-Overall, and Ease Of Use. An estimated 0.7% of orders come back.

When does demand for Microwave Steriliser peak?

Search demand for Microwave Steriliser on Amazon United Kingdom peaks in Jul–Aug–Sep–Oct–Nov, and the busiest month runs 10.9× the quietest.

What does it cost to enter the Microwave Steriliser niche?

Microwave Steriliser sells for £24.41 on average on Amazon United Kingdom, inside the $15 to $100 sweet spot. Listings run £7.68 to £65.28. The average product has 2,559 reviews, the count a new listing must catch up to.

Microwave Steriliser

Fail

Demand is soft, at -17.1% this quarter, so Microwave Steriliser is a Fail.

Flapen Score: 44
44 / 100Ranks 406 of 638 Baby Products niches · −3 vs the category median of 47
Market size: £188K/yr138K searches / yr
90-day growth: -17.1%search demand this quarter
Competition: 80%top-5 click share · 9 brands · 89 sellers

Flapen Score

Microwave Steriliser against its category

The dotted line is the Baby Products average. Past it, Microwave Steriliser is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Microwave Steriliser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Steriliser 138K times last year and spent an estimated £188K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months: 138K
Growth, 90 days vs prior 90: -17.1%
Conversion, latest week: 5.6%
Market size, estimated: £188Ka year
Peak month: October10.9× the quietest month
Top search term: microwave steriliser45K searches a year

02 · Price

A sale here is worth £24.41.

Listings sell for £24.41 on average, from £7.68 to £65.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £24.41 that is £6K to £12K a year per listing.

Average price: £24.41inside the $15 to $100 sweet spot
Price range: £7.68–£65.28
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: £6K–£12K
Returns: 0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Nursing & Feeding. It carries 2,559 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #29in Nursing & Feeding
Average rating: 4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews: 2,559per listing
Listings tracked: 15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Microwave Steriliser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Brand 141%
Brand 229%
Brand 313%
Brand 47%
Brand 53%
Brand 63%
Open — no brand owns it (3 brands, 5%)

Demand

Microwave Steriliser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.9×

Search terms

Top Microwave Steriliser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

microwave steriliser45K/yr -24.1%6.4% conv.
mam steriliser39K/yr -13.6%2.2% conv.
microwave steriliser for baby bottles12K/yr -1.4%6.0% conv.
mam bottle steriliser9K/yr -10.3%2.7% conv.
microwave bottle steriliser7K/yr +5.9%6.0% conv.
mam steriliser microwave5K/yr +11.0%4.3% conv.
mam microwave steriliser6K/yr -33.6%4.9% conv.
mam electric steriliser5K/yr -23.0%3.5% conv.
bottle steriliser microwave3K/yr -6.7%5.6% conv.
mam steriliser electric6K/yr -52.0%3.5% conv.

Reviews and returns

What reviews say buyers love and hate about Microwave Steriliser

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”

19%of negative reviews mention “Leak-Proof”

0.7%of orders come back

“leaks a lot”

A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Microwave Steriliser questions

Answered from the same tracked data.

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