Microwave Steriliser
soft demand (-17.1% this quarter) — Microwave Steriliser doesn't clear our bar today.
Flapen Score
Ranks 406 of 638 Baby Products niches · −3 vs the category median of 47
Is Microwave Steriliser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microwave Steriliser is a £188K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Microwave Steriliser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.1% over the last 90 days and 5.6% of searches end in a purchase.
£188K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Microwave Steriliser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tommee Tippee Microwave Steam Steriliser for Baby Bottles Soothers Breast Pumps and Feeding Accessories Kills Viruses and 99.9% of Harmful Bacteria 4-Minute Sterilisation Cycle
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 6,373
- Age
- 10y ago
MAM Microwave Steriliser I for Quick and Easy Steam or Cold Water Sterilisation | Sterilises up to 6 X Bottles in 5 Minutes | Baby Accessories | Grey
- Price
- £23.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 5y ago
MAM Electric Steriliser & Express Bottle Warmer | 6 Functions | Comes with 1x 160ml Easy Start Anti-Colic Bottle and 1x Soother 0-2 Months (Various Designs) | Baby Accessories
- Price
- £65.28
- Rating
- 4.6/5
- Reviews
- 1,159
- Age
- 8y ago
NUK Micro Express Plus Microwave Bottle Steriliser | Sterilises up to 4 Baby Bottles & Accessories in 4 Minutes | Fits Most Microwaves | Tongs for Hygienic Removal
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 4,226
- Age
- 9y ago
Philips Avent Microwave Steam Sterilizer for Baby Bottles Pacifiers Cups and More (model SCF281/02)
- Price
- £22.15
- Rating
- 4.7/5
- Reviews
- 5,509
- Age
- 16y ago
Trending
90-day click momentum
Medela Quick Clean MicroSteam and Sterllising Microwave Bags for Bottles Breast Pump & Parts | Eliminates 99.9 of Common Bacteria Germs 5 Count
- Price
- £9.85
- Rating
- 4.7/5
- Reviews
- 2,428
- Age
- 18y ago
Milton Solo Travel Steriliser 2 in 1 Microwave and Cold Water 24 hour Sterilisation Fits in all Microwaves Ideal for Travel and On the Go BPA Free
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 1,293
- Age
- 13y ago
Microwave Steriliser Bags Premium 10pc Pack by Max Strength Large & Durable Steam Bags for Baby Bottles Soothers Teethers & Training Cups 20 Uses Per Bag Marking System Chemical Free
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 942
- Age
- 9y ago
MAM Microwave Steriliser I for Quick and Easy Steam or Cold Water Sterilisation | Sterilises up to 6 X Bottles in 5 Minutes | Baby Accessories | Grey
- Price
- £23.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 5y ago
MAM Electric Steriliser & Express Bottle Warmer | 6 Functions | Comes with 1x 160ml Easy Start Anti-Colic Bottle and 1x Soother 0-2 Months (Various Designs) | Baby Accessories
- Price
- £65.28
- Rating
- 4.6/5
- Reviews
- 1,159
- Age
- 8y ago
Newest
by launch date
Momcozy Bottle Steriliser and Dryer 8-in-1 Electric Steam Baby Bottle Steriliser for Baby Bottles Baby stuffs & Breast Pump Accessories
- Price
- £58.21
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago
haakaa Silicone Microwave Steriliser Bag for Baby Bottles Grey (1PC)
- Price
- £13.59
- Rating
- 3.7/5
- Reviews
- 59
- Age
- 2y ago
MAM Microwave Steriliser I for Quick and Easy Steam or Cold Water Sterilisation | Sterilises up to 6 X Bottles in 5 Minutes | Baby Accessories | Grey
- Price
- £23.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 5y ago
Tommee Tippee Supersteam Electric Steam Steriliser for Baby Bottles Kills Viruses and 99.9 Percent of Bacteria 5-Minute Sterilisation Cycle White
- Price
- £36.74
- Rating
- 4.2/5
- Reviews
- 4,285
- Age
- 7y ago
MAM Electric Steriliser & Express Bottle Warmer | 6 Functions | Comes with 1x 160ml Easy Start Anti-Colic Bottle and 1x Soother 0-2 Months (Various Designs) | Baby Accessories
- Price
- £65.28
- Rating
- 4.6/5
- Reviews
- 1,159
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 flat
Sellers
89
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
5%
- MAM41%
- Tommee Tippee29%
- NUK13%
- Milton7%
- AVENT3%
- Max Strength Pro3%
- Open — no brand owns it (3 brands, 5%)
Microwave Steriliser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.9×
Top Microwave Steriliser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- microwave steriliser45K/yr
- mam steriliser39K/yr
- microwave steriliser for baby bottles12K/yr
- mam bottle steriliser9K/yr
- microwave bottle steriliser7K/yr
- mam steriliser microwave5K/yr
- mam microwave steriliser6K/yr
- mam electric steriliser5K/yr
- bottle steriliser microwave3K/yr
- mam steriliser electric6K/yr
What reviews say buyers love and hate about Microwave Steriliser
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Really handy”
“Good price”
“Excellent product”
“Good size”
“does not occupy too much space”
What buyers complain about
72% of reviews“leaks a lot”
“I do wish however they were slightly shorter”
“makes it very difficult to get lid off”
“Poor quality”
“Tray doesnt fit after using few times”
Microwave Steriliser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microwave Steriliser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
