Microwave Steriliser
FailDemand is soft, at -17.1% this quarter, so Microwave Steriliser is a Fail.
- Flapen Score
- 44 / 100Ranks 406 of 638 Baby Products niches · −3 vs the category median of 4744
- Market size
- £188K/yr138K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 80%top-5 click share · 9 brands · 89 sellers
Flapen Score
Microwave Steriliser against its category
The dotted line is the Baby Products average. Past it, Microwave Steriliser is stronger. Inside it, weaker.
Market
The Microwave Steriliser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Steriliser 138K times last year and spent an estimated £188K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £188Ka year
- Peak month
- October10.9× the quietest month
- Top search term
- microwave steriliser45K searches a year
02 · Price
A sale here is worth £24.41.
Listings sell for £24.41 on average, from £7.68 to £65.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £24.41 that is £6K to £12K a year per listing.
- Average price
- £24.41inside the $15 to $100 sweet spot
- Price range
- £7.68–£65.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Nursing & Feeding. It carries 2,559 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Nursing & Feeding
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,559per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Microwave Steriliser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tommee Tippee Microwave Steam Steriliser for Baby Bottles Soothers Breast Pumps and Feeding Accessories Kills Viruses and 99.9% of Harmful Bacteria 4-Minute Sterilisation Cycle
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 6,373
- Age
- 10y ago

MAM Microwave Steriliser I for Quick and Easy Steam or Cold Water Sterilisation | Sterilises up to 6 X Bottles in 5 Minutes | Baby Accessories | Grey
- Price
- £23.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 5y ago

MAM Electric Steriliser & Express Bottle Warmer | 6 Functions | Comes with 1x 160ml Easy Start Anti-Colic Bottle and 1x Soother 0-2 Months (Various Designs) | Baby Accessories
- Price
- £65.28
- Rating
- 4.6/5
- Reviews
- 1,159
- Age
- 8y ago

NUK Micro Express Plus Microwave Bottle Steriliser | Sterilises up to 4 Baby Bottles & Accessories in 4 Minutes | Fits Most Microwaves | Tongs for Hygienic Removal
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 4,226
- Age
- 9y ago

Philips Avent Microwave Steam Sterilizer for Baby Bottles Pacifiers Cups and More (model SCF281/02)
- Price
- £22.15
- Rating
- 4.7/5
- Reviews
- 5,509
- Age
- 16y ago
Trending
estimated 90-day click momentum
Medela Quick Clean MicroSteam and Sterllising Microwave Bags for Bottles Breast Pump & Parts | Eliminates 99.9 of Common Bacteria Germs 5 Count
- Price
- £9.85
- Rating
- 4.7/5
- Reviews
- 2,428
- Age
- 18y ago

Milton Solo Travel Steriliser 2 in 1 Microwave and Cold Water 24 hour Sterilisation Fits in all Microwaves Ideal for Travel and On the Go BPA Free
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 1,293
- Age
- 13y ago

Microwave Steriliser Bags Premium 10pc Pack by Max Strength Large & Durable Steam Bags for Baby Bottles Soothers Teethers & Training Cups 20 Uses Per Bag Marking System Chemical Free
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 942
- Age
- 9y ago

MAM Microwave Steriliser I for Quick and Easy Steam or Cold Water Sterilisation | Sterilises up to 6 X Bottles in 5 Minutes | Baby Accessories | Grey
- Price
- £23.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 5y ago

MAM Electric Steriliser & Express Bottle Warmer | 6 Functions | Comes with 1x 160ml Easy Start Anti-Colic Bottle and 1x Soother 0-2 Months (Various Designs) | Baby Accessories
- Price
- £65.28
- Rating
- 4.6/5
- Reviews
- 1,159
- Age
- 8y ago
Newest
by launch date
Momcozy Bottle Steriliser and Dryer 8-in-1 Electric Steam Baby Bottle Steriliser for Baby Bottles Baby stuffs & Breast Pump Accessories
- Price
- £58.21
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago

haakaa Silicone Microwave Steriliser Bag for Baby Bottles Grey (1PC)
- Price
- £13.59
- Rating
- 3.7/5
- Reviews
- 59
- Age
- 2y ago

MAM Microwave Steriliser I for Quick and Easy Steam or Cold Water Sterilisation | Sterilises up to 6 X Bottles in 5 Minutes | Baby Accessories | Grey
- Price
- £23.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 5y ago

Tommee Tippee Supersteam Electric Steam Steriliser for Baby Bottles Kills Viruses and 99.9 Percent of Bacteria 5-Minute Sterilisation Cycle White
- Price
- £36.74
- Rating
- 4.2/5
- Reviews
- 4,285
- Age
- 7y ago

MAM Electric Steriliser & Express Bottle Warmer | 6 Functions | Comes with 1x 160ml Easy Start Anti-Colic Bottle and 1x Soother 0-2 Months (Various Designs) | Baby Accessories
- Price
- £65.28
- Rating
- 4.6/5
- Reviews
- 1,159
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
89
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
5%
- MAM41%
- Tommee Tippee29%
- NUK13%
- Milton7%
- AVENT3%
- Max Strength Pro3%
- Open — no brand owns it (3 brands, 5%)
Demand
Microwave Steriliser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.9×
Search terms
Top Microwave Steriliser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microwave steriliser45K/yr
- mam steriliser39K/yr
- microwave steriliser for baby bottles12K/yr
- mam bottle steriliser9K/yr
- microwave bottle steriliser7K/yr
- mam steriliser microwave5K/yr
- mam microwave steriliser6K/yr
- mam electric steriliser5K/yr
- bottle steriliser microwave3K/yr
- mam steriliser electric6K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Steriliser
We read the reviews and the return reasons for every product selling here.
“leaks a lot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Steriliser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









