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Memory Box

weak search conversion (0.7%) — Memory Box doesn't clear our bar today.

Flapen Score

49
Skip it

Top 42% of 638 Baby Products niches · +2 vs the category median of 47

Market size 14Growth 18Conversion 9Competition 80Returns 95Price range 64Avg price 73Brand share 64Review moat 73Quality gap 47
This niche Category average · 638 niches

Is Memory Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Memory Box is a £54K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Memory Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.3% over the last 90 days and 0.7% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr6K
Search volume / yr-13.3%507K
Conversion rate0.7%
Avg price£14.80

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers26 · 58
Top-5 product click share35%
Open market34%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement76%
New entrants (1y)15· 0 succeeded
Avg rating4.5★
Avg reviews577

Top Memory Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

58

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

35%

Top 20: 77%

Open market

30%

  • The Lovely Keepsake Company45%
  • arricraft7%
  • Tekhoho6%
  • Hiwhy4%
  • RSW4%
  • Purity Style4%

Memory Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume507KCVR0.7%Products49Brands26Top 5 Brands66%OOS Rate5.5%Rating4.5★Reviews577Avg BSR#280
15K10KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Memory Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • memory box212K/yr
  • keepsake box92K/yr
  • memory boxes28K/yr
  • memory boxes keepsake30K/yr
  • memory boxes bereavement21K/yr
  • keepsake boxes with lids21K/yr
  • large memory box14K/yr
  • personalised memory box13K/yr
  • memory box large12K/yr
  • keep sake memory box9K/yr

What reviews say buyers love and hate about Memory Box

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall19%

Excellent product

Value For Money11%

Worth the money

Size-Overall10%

its perfect size

Gifting Purpose9%

Wedding gift

Storage Capacity6%

Perfect for Storing Special Memories

What buyers complain about

61% of reviews
Size-Overall26%

Slightly larger than I was thinking

Quality-Overall15%

The quality of the boxes is very poor

Assembly/Installation5%

not well put together

Display-Overall3%

Also hard to display your choices on the box view

Strength3%

Slightly flimsy depending on what u use it for if not overloaded

Memory Box return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Quality-Overall
6%
3Defective Material/Parts
4%
4Scratch Resistance
3%
5Adhesion/Stickiness
3%

Common Memory Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Memory Box 49/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 49 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -13.3% over the last 90 days.
Search demand for Memory Box on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.6× the quietest.