memory box
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good577.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.80avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£3.89–£34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 507K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, memory box is a £54K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
memory box market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £74K–£89K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 76%
- Out of stock
- 5.5%
- Avg brand age
- 40 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
58
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
35%
Top 20: 77%
Open market
30%
- The Lovely Keepsake Company45%
- arricraft7%
- Tekhoho6%
- Hiwhy4%
- RSW4%
- Purity Style4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top memory box search terms
- memory box212K/yr
- keepsake box92K/yr
- memory boxes28K/yr
- memory boxes keepsake30K/yr
- memory boxes bereavement21K/yr
- keepsake boxes with lids21K/yr
- large memory box14K/yr
- personalised memory box13K/yr
- memory box large12K/yr
- keep sake memory box9K/yr
Top memory box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 22cm x 15cm x 10cm
The Lovely Keepsake Company£12.464.2★36 rev
Personalised Wooden Photo Memory Box | Custom Pine Keepsake with Any Verse Date & Wording | Memorial Bereavement & Remembrance Gift | Pine Box with Metal Hinges & Clasp | W16 x D11 x H9cm
The Lovely Keepsake Company£16.554.1★6 rev
Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 27cm x 19cm x 14cm
The Lovely Keepsake Company£16.484.2★36 rev
Tekhoho White Large Gift Box 33.5x27x12.5 cm Premium Present Box with Magnetic Lid and Ribbon for Holidays Wedding Birthday Gift Packaging Plaid Lining
Tekhoho£10.534.4★2,752 rev
arricraft 1 Pcs Wooden Memory Keepsake Box 24.5x19.5x10.3cm Heart Plants Love Storage Decorative Memory Wooden Box with Hinge Lids for Party Festival Gift Wedding Christmas Photos Letters Holding
arricraft£17.054.2★120 rev
Newest
by launch date
Personalised Watercolour Forget-Me-Not Keepsake Box | Bereavement & Sympathy Gift | Funeral Memorial Storage | Solid Natural Wood Remembrance Box | Custom Floral Tribute | W16cm x D11cm x H9cm
The Lovely Keepsake Company£16.684 rev
Personalised Wooden Photo Memory Box | Custom Pine Keepsake with Any Verse Date & Wording | Memorial Bereavement & Remembrance Gift | Pine Box with Metal Hinges & Clasp | W16 x D11 x H9cm
The Lovely Keepsake Company£16.556 rev
Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 22cm x 15cm x 10cm
The Lovely Keepsake Company£12.4636 rev
Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 27cm x 19cm x 14cm
The Lovely Keepsake Company£16.4836 rev
Cherished Memories Engraved Keepsake Box | White Wooden Storage | Reusable Memory Box for Any Occasion & Memorial | 30cm x 23cm x 18cm
The Lovely Keepsake Company£20.1218 rev
Trending
90-day click momentumPersonalised Watercolour Forget-Me-Not Keepsake Box | Bereavement & Sympathy Gift | Funeral Memorial Storage | Solid Natural Wood Remembrance Box | Custom Floral Tribute | W16cm x D11cm x H9cm
The Lovely Keepsake Company£16.685.0★
Personalised White Wooden Memorial Photo Keepsake Memory Box | Customizable Bereavement Gift Remembrance Memorial | Metal Hinges and Clasp | Custom Name Date | 22 x 15 x 10cm
The Lovely Keepsake Company£23.724.8★
Personalised Wooden Photo Memory Box | Custom Pine Keepsake with Any Verse Date & Wording | Memorial Bereavement & Remembrance Gift | Pine Box with Metal Hinges & Clasp | W16 x D11 x H9cm
The Lovely Keepsake Company£16.554.1★
Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 22cm x 15cm x 10cm
The Lovely Keepsake Company£12.464.2★
Cherished Memories Engraved Keepsake Box | White Wooden Storage | Reusable Memory Box for Any Occasion & Memorial | 27cm x 19cm x 14cm
The Lovely Keepsake Company£16.474.8★
What buyers say about memory box
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Worth the money”
“its perfect size”
“Wedding gift”
“Perfect for Storing Special Memories”
“seems quite sturdy”
“Easy to assemble”
“Gorgeous colour”
“The design is beautiful”
“This is just what I was looking for”
What buyers complain about
“Slightly larger than I was thinking”
“The quality of the boxes is very poor”
“not well put together”
“Also hard to display your choices on the box view”
“Slightly flimsy depending on what u use it for if not overloaded”
“smells”
“This has been quite distressing actually because we bought this as a gift for somebody who had just suffered a loss”
“Being bare wood”
“A little on the expensive side at £15.95 at time of my review”
“the magnetic closers are useless”
Top return reasons
Common questions
- Is memory box profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 49 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the memory box niche?
- 26 brands and 58 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in memory box?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.9%.
- When does demand for memory box peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the memory box niche?
- Listings span £3.89–£34.91; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.