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Memory Box

Fail

Buyers convert on only 0.7% of searches, so Memory Box is a Fail.

Flapen Score
49
49 / 100
Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Market size
£54K/yr507K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
35%top-5 click share · 26 brands · 58 sellers

Flapen Score

Memory Box against its category

The dotted line is the Baby Products average. Past it, Memory Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memory Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Memory Box 507K times last year and spent an estimated £54K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
507K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
0.7%
Market size, estimated
£54Ka year
Peak month
December1.6× the quietest month
Top search term
memory box212K searches a year

02 · Price

A sale here is worth £14.80.

Listings sell for £14.80 on average, from £3.89 to £34.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.80 that is £0 to £1K a year per listing.

Average price
£14.80under the $15 to $100 sweet spot
Price range
£3.89–£34.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #280 within Gifts & Keepsakes. It carries 577 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
61%
Out of stock, average day
5.5%
Average rank
#280in Gifts & Keepsakes
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
577per listing
Listings tracked
49

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Memory Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

58

Est. top-5 brand share

66%

Top 20: 96%

Est. top-5 click share

35%

Top 20: 77%

Open market

30%

  • The Lovely Keepsake Company45%
  • arricraft7%
  • Tekhoho6%
  • Hiwhy4%
  • RSW4%
  • Purity Style4%

Demand

Memory Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Memory Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • memory box212K/yr
  • keepsake box92K/yr
  • memory boxes28K/yr
  • memory boxes keepsake30K/yr
  • memory boxes bereavement21K/yr
  • keepsake boxes with lids21K/yr
  • large memory box14K/yr
  • personalised memory box13K/yr
  • memory box large12K/yr
  • keep sake memory box9K/yr

Reviews and returns

What reviews say buyers love and hate about Memory Box

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Slightly larger than I was thinking”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Memory Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data