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Medicated Talcum Powder

Fail

Prices span $2.86–$14.68, mostly outside the sweet spot, so Medicated Talcum Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47
Market size
£249K/yr203K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
92%top-5 click share · 3 brands · 76 sellers

Flapen Score

Medicated Talcum Powder against its category

The dotted line is the Baby Products average. Past it, Medicated Talcum Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medicated Talcum Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medicated Talcum Powder 203K times last year and spent an estimated £249K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 19.9% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
19.9%
Market size, estimated
£249Ka year
Peak month
July1.4× the quietest month
Top search term
medicated talcum powder54K searches a year

02 · Price

A sale here is worth £6.19.

Listings sell for £6.19 on average, from £2.86 to £14.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.19 that is £19K to £25K a year per listing.

Average price
£6.19under the $15 to $100 sweet spot
Price range
£2.86–£14.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£19K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Health & Baby Care. It carries 1,605 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#39in Health & Baby Care
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,605per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Medicated Talcum Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

76

Top-5 brand share

91%

Top 20: 91%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 217%
  • Brand 39%
  • Brand 44%

Demand

Medicated Talcum Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Medicated Talcum Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medicated talcum powder54K/yr
  • cuticura mildly medicated talcum powder44K/yr
  • cuticura talc23K/yr
  • medicated talc19K/yr
  • cuticura19K/yr
  • medicated powder10K/yr
  • cuticura talcum powder10K/yr
  • ammens medicated powder4K/yr
  • medicated body powder5K/yr
  • caldesene medicated powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Medicated Talcum Powder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Smell”
0.1%of orders come back
“Scent is dissapointing”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Medicated Talcum Powder questions

Answered from the same tracked data.