medicated talcum powder
Skip itPrices mostly outside the sweet spot ($2.86–$14.68) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Okay1,605avg incumbent reviews — the moat a new listing must climb
Market size
Okay£249K£249K/yr · 203K searches
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.19avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad£2.86–£14.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, medicated talcum powder is a £249K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
medicated talcum powder market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £248K–£310K
- units × avg price
- Conversion rate
- 19.9%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
76
Top-5 brand share
91%
Top 20: 91%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Cuticura70%
- Medipure17%
- --9%
- SLEEPY SKIPPER4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top medicated talcum powder search terms
- medicated talcum powder54K/yr
- cuticura mildly medicated talcum powder44K/yr
- cuticura talc23K/yr
- medicated talc19K/yr
- cuticura19K/yr
- medicated powder10K/yr
- cuticura talcum powder10K/yr
- ammens medicated powder4K/yr
- medicated body powder5K/yr
- caldesene medicated powder3K/yr
Top medicated talcum powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief
Cuticura£3.374.7★995 rev
3 x MEDIPURE Medicated Body Powder 100% TALC FREE 200g (600g)
Medipure£5.024.5★6,016 rev
Cuticura Mildly Medicated Body Powder 150g | Talcum Powder for Personal Hygiene | Helps Control Sweat Chafing & Itching | Fresh & Comfortable Skin
Cuticura£2.864.7★1,240 rev
Medipure Medicated Body and Baby Powder - 100% Talc-Free Skin Protection and Soothing Relief 3 Pack - Gentle All-Natural Formula for All-Ages Care Ideal for Sensitive Skin
--£8.504.4★355 rev
Medipure Unisex Medicated Soothing Body Powder for Itchy Irritated Skin-200g New
Medipure£3.514.4★1,374 rev
Newest
by launch dateMedipure Medicated Body and Baby Powder - 100% Talc-Free Skin Protection and Soothing Relief 3 Pack - Gentle All-Natural Formula for All-Ages Care Ideal for Sensitive Skin
--£8.50355 rev
CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief
Cuticura£3.37995 rev
Cuticura Mildly Medicated Body Powder 150g | Talcum Powder for Personal Hygiene | Helps Control Sweat Chafing & Itching | Fresh & Comfortable Skin
Cuticura£2.861,240 rev
Medipure Medicated Body Powder 100% Talc Free Cooling Powder 200g Soothing Treatment Powders Pack of 3
SLEEPY SKIPPER£5.37865 rev
Cuticura Mildly Medicated Talc 250g **3 PACK DEAL**
Cuticura£14.68390 rev
Trending
90-day click momentumMedipure Unisex Medicated Soothing Body Powder for Itchy Irritated Skin-200g New
Medipure£3.514.4★
CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief
Cuticura£3.374.7★
Medipure Medicated Body and Baby Powder - 100% Talc-Free Skin Protection and Soothing Relief 3 Pack - Gentle All-Natural Formula for All-Ages Care Ideal for Sensitive Skin
--£8.504.4★
3 x MEDIPURE Medicated Body Powder 100% TALC FREE 200g (600g)
Medipure£5.024.5★
Medipure Medicated Body Powder 100% Talc Free Cooling Powder 200g Soothing Treatment Powders Pack of 3
SLEEPY SKIPPER£5.374.5★
What buyers say about medicated talcum powder
What buyers praise and complain about, mined from review topics.What buyers love
“well made”
“Pleasant smell”
“Good price”
“It certainly helps remove itchiness”
“Works as it should”
“It works well very quickly _ would recomend”
“gentle on the skin”
“Kept me cool and dry”
“It stopped that irritating itching”
“Good stuff, doesn't contain talc and not too powdery, doesn't create a dust cloud”
What buyers complain about
“Scent is dissapointing”
“albeit a bit expensive”
“Allergic reaction”
“makes it a pain to use”
“doesnt fit properly”
“A brilliant alternative to Johnsons ad its slightly medicated”
“Not the best”
“Not easy to use as the holes clog”
“A little too strong perhaps for a woman”
“On trying to use the product, the lid wouldn't come off eventually it popped off spilling most of the powder in the tub on the floor and myself”
Top return reasons
Common questions
- Is medicated talcum powder profitable to sell on Amazon United Kingdom?
- The niche generates £249K/yr across 7 tracked products. 90-day search growth is +14.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the medicated talcum powder niche?
- 3 brands and 76 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in medicated talcum powder?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- When does demand for medicated talcum powder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the medicated talcum powder niche?
- Listings span £2.86–£14.68; the average listing price is £6.19 (sweet spot $15–$100). The average incumbent carries 1,605 reviews — the moat a new listing must climb.