Mama Bear Wipes
FailThe top 5 brands take 100% of clicks, so Mama Bear Wipes is a Fail.
- Flapen Score
- 49 / 100Top 42% of 638 Baby Products niches · +2 vs the category median of 4749
- Market size
- £345K/yr284K searches / yr
- 90-day growth
- +44.0%search demand this quarter
- Competition
- 90%top-5 click share · 1 brands · 2 sellers
Flapen Score
Mama Bear Wipes against its category
The dotted line is the Baby Products average. Past it, Mama Bear Wipes is stronger. Inside it, weaker.
Market
The Mama Bear Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mama Bear Wipes 284K times last year and spent an estimated £345K. One brand takes every click. Demand peaks in Jun–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 17.3% of those searches ended in a purchase.
Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £345K a year.
- Searches, last 12 months
- 284K
- Growth, 90 days vs prior 90
- +44.0%
- Conversion, latest week
- 17.3%
- Market size, estimated
- £345Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- amazon baby wipes67K searches a year
02 · Price
A sale here is worth £7.02.
Listings sell for £7.02 on average, from £3.35 to £11.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £7.02 that is £28K to £35K a year per listing.
- Average price
- £7.02under the $15 to $100 sweet spot
- Price range
- £3.35–£11.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £28K–£35K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #4 within Health & Baby Care. It carries 15,655 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #4in Health & Baby Care
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,655per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Mama Bear Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Mama Bear Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Mama Bear Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazon baby wipes67K/yr
- mama bear wipes120K/yr
- amazon wipes40K/yr
- mamia wipes16K/yr
- amazon wet wipes10K/yr
- baby wipes mama bear9K/yr
- mamma bear wipes5K/yr
- mama bear baby wipes8K/yr
- mamabear baby wipes3K/yr
- amazon wipes baby2K/yr
Reviews and returns
What reviews say buyers love and hate about Mama Bear Wipes
We read the reviews and the return reasons for every product selling here.
“Not that moist”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mama Bear Wipes questions
Answered from the same tracked data.









