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Mama Bear Wipes

Fail

The top 5 brands take 100% of clicks, so Mama Bear Wipes is a Fail.

Flapen Score
49
49 / 100
Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Market size
£345K/yr284K searches / yr
90-day growth
+44.0%search demand this quarter
Competition
90%top-5 click share · 1 brands · 2 sellers

Flapen Score

Mama Bear Wipes against its category

The dotted line is the Baby Products average. Past it, Mama Bear Wipes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mama Bear Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mama Bear Wipes 284K times last year and spent an estimated £345K. One brand takes every click. Demand peaks in Jun–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £345K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+44.0%
Conversion, latest week
17.3%
Market size, estimated
£345Ka year
Peak month
October2.1× the quietest month
Top search term
amazon baby wipes67K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £3.35 to £11.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £7.02 that is £28K to £35K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£3.35–£11.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£28K–£35K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #4 within Health & Baby Care. It carries 15,655 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#4in Health & Baby Care
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,655per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mama Bear Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Mama Bear Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Mama Bear Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon baby wipes67K/yr
  • mama bear wipes120K/yr
  • amazon wipes40K/yr
  • mamia wipes16K/yr
  • amazon wet wipes10K/yr
  • baby wipes mama bear9K/yr
  • mamma bear wipes5K/yr
  • mama bear baby wipes8K/yr
  • mamabear baby wipes3K/yr
  • amazon wipes baby2K/yr

Reviews and returns

What reviews say buyers love and hate about Mama Bear Wipes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
20%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Not that moist”
A buyer, on “Moist/Dry”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mama Bear Wipes questions

Answered from the same tracked data.