Mam Dummy Clip

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

7.7%

Market size, estimated

£87Ka year

Peak month

June1.7× the quietest month

Top search term

mam dummy clip106K searches a year

Listings sell for £6.74 on average, from £2.98 to £16.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.74 that is £3K to £5K a year per listing.

Average price

£6.74under the $15 to $100 sweet spot

Price range

£2.98–£16.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #35 within Soothers & Teethers. It carries 1,329 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

30.0%

Average rank

#35in Soothers & Teethers

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,329per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months