Mam Bottle Warmer
FailThe top 5 brands take 97% of clicks, so Mam Bottle Warmer is a Fail.
- Flapen Score
- 38 / 100Ranks 536 of 638 Baby Products niches · −9 vs the category median of 4738
- Market size
- £87K/yr97K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 76 sellers
Flapen Score
Mam Bottle Warmer against its category
The dotted line is the Baby Products average. Past it, Mam Bottle Warmer is stronger. Inside it, weaker.
Market
The Mam Bottle Warmer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mam Bottle Warmer 97K times last year and spent an estimated £87K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £87Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- mam steriliser39K searches a year
02 · Price
A sale here is worth £31.07.
Listings sell for £31.07 on average, from £16.09 to £65.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £31.07 that is £3K to £8K a year per listing.
- Average price
- £31.07inside the $15 to $100 sweet spot
- Price range
- £16.09–£65.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Nursing & Feeding. It carries 2,561 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Nursing & Feeding
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,561per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Mam Bottle Warmer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
76
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Brand 166%
- Brand 213%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (0%)
Demand
Mam Bottle Warmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Mam Bottle Warmer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mam steriliser39K/yr
- mam bottle warmer27K/yr
- mam bottle steriliser9K/yr
- bottle warmer mam6K/yr
- mam electric steriliser5K/yr
- mam steriliser electric6K/yr
- mam bottles and steriliser set3K/yr
- mam steriliser and bottle set2K/yr
Reviews and returns
What reviews say buyers love and hate about Mam Bottle Warmer
We read the reviews and the return reasons for every product selling here.
“leaks a lot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mam Bottle Warmer questions
Answered from the same tracked data.









