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Mam Bottle Warmer

Fail

The top 5 brands take 97% of clicks, so Mam Bottle Warmer is a Fail.

Flapen Score
38
38 / 100
Ranks 536 of 638 Baby Products niches · −9 vs the category median of 47
Market size
£87K/yr97K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
80%top-5 click share · 6 brands · 76 sellers

Flapen Score

Mam Bottle Warmer against its category

The dotted line is the Baby Products average. Past it, Mam Bottle Warmer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mam Bottle Warmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mam Bottle Warmer 97K times last year and spent an estimated £87K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
2.9%
Market size, estimated
£87Ka year
Peak month
January1.6× the quietest month
Top search term
mam steriliser39K searches a year

02 · Price

A sale here is worth £31.07.

Listings sell for £31.07 on average, from £16.09 to £65.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £31.07 that is £3K to £8K a year per listing.

Average price
£31.07inside the $15 to $100 sweet spot
Price range
£16.09–£65.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Nursing & Feeding. It carries 2,561 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#23in Nursing & Feeding
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,561per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mam Bottle Warmer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

76

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • MAM66%
  • Tommee Tippee13%
  • momcozy7%
  • Nuliie6%
  • Milton4%
  • GROWNSY3%
  • Open — no brand owns it (0%)

Demand

Mam Bottle Warmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Mam Bottle Warmer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mam steriliser39K/yr
  • mam bottle warmer27K/yr
  • mam bottle steriliser9K/yr
  • bottle warmer mam6K/yr
  • mam electric steriliser5K/yr
  • mam steriliser electric6K/yr
  • mam bottles and steriliser set3K/yr
  • mam steriliser and bottle set2K/yr

Reviews and returns

What reviews say buyers love and hate about Mam Bottle Warmer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Leak-Proof”
1.0%of orders come back
“leaks a lot”
A buyer, on “Leak-Proof”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mam Bottle Warmer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data