loreal shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.04avg listing price — sweet spot $15–$100
Price range
Good£8.78–£23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£276K£276K/yr · 175K searches
Review moat
Okay2,158.52avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, loreal shampoo is a £276K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
loreal shampoo market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £226K–£301K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #279
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.9%
- Avg brand age
- 69 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
103
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
0%
- Wella Professionals100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.6×
Top loreal shampoo search terms
- wella shampoo119K/yr
- wella colour shampoo12K/yr
- shampoo wella10K/yr
- wella professional shampoo7K/yr
- wella invigo shampoo6K/yr
- wella nutri enrich4K/yr
- wella colour brilliance shampoo10K/yr
- wella shampoo 1l2K/yr
- wella nutri enrich shampoo3K/yr
Top loreal shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Professionals Invigo Nutri Enrich Deep Nourishing Shampoo - Instant Deep Nourishment Shampoo With Oleic Acid and Goji Berry - Restore Dry and Damaged Hair 1l
Wella Professionals£15.654.7★1,582 rev
Wella Professionals Fusion Intense Repair Shampoo - Intense Repair Detangling Shampoo for Dry and Damaged Hair - Smoothening Boost Shine and Protect Hair Against Breakage 1l
Wella Professionals£13.894.6★11,934 rev
Wella Professionals Invigo Color Brilliance Color Protection Shampoo - Keeps Hair Colour Vibrant and Protected - Hair Care for Fine and Medium Hair 1l
Wella Professionals£14.244.6★1,205 rev
Wella Professionals Invigo Nutri Enrich Deep Nourishing Shampoo - Instant Deep Nourishment Shampoo With Oleic Acid and Goji Berry - Restore Dry and Damaged Hair 300ml
Wella Professionals£10.264.7★1,582 rev
Wella Professionals Invigo Color Brilliance Color Protection Shampoo - Keeps Hair Colour Vibrant and Protected - Hair Care for Fine and Medium Hair 250ml
Wella Professionals£10.124.6★1,205 rev
Newest
by launch date
Wella Professionals ULTIMATE COLOR Sulphate-Free Shampoo For all Coloured Hair - Protects Hair Colour & Cleanses Scalp - With Glycine & Metal Purifier 250ml
Wella Professionals£13.94250 rev
Wella Professionals ULTIMATE SMOOTH Shampoo - Nourishing Hair Shampoo With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (250ml)
Wella Professionals£13.00954 rev
Wella Professionals ULTIMATE SMOOTH Shampoo - Nourishing Hair Shampoo With Squalane & Omega 9 - For Dry Dull & Frizzy Hair 1000ML
Wella Professionals£20.26954 rev
Wella Professionals Ultimate Repair Shampoo - Professional Lightweight Cream Shampoo for Damaged Hair -With AHA & Omega-9 - For All Hair Types (250ml)
Wella Professionals£12.591,723 rev
Wella Professionals Ultimate Repair Shampoo - Professional Lightweight Cream Shampoo for Damaged Hair -With AHA & Omega-9 - For All Hair Types (1000ml)
Wella Professionals£23.811,723 rev
Trending
90-day click momentumWella Professionals ULTIMATE COLOR Sulphate-Free Shampoo For all Coloured Hair - Protects Hair Colour & Cleanses Scalp - With Glycine & Metal Purifier 250ml
Wella Professionals£13.944.6★
Wella Professionals Elements Renewing Shampoo - Gentle Care Shampoo For Smooth Shiny Hair Without Silicones and Sulfates - With Aloe Vera 1l
Wella Professionals£21.794.4★
Wella Professionals Invigo Color Brilliance Color Protection Shampoo - Keeps Hair Colour Vibrant and Protected - Hair Care for Fine and Medium Hair 250ml
Wella Professionals£10.124.6★
Wella Professionals OIL REFLECTIONS Luminous Reveal Shampoo - Moisturising & Cleansing Shampoo - For Long-lasting Softness & Shine - Suitable for All Hair Types (1L)
Wella Professionals£16.874.6★
Wella Professionals ULTIMATE SMOOTH Shampoo - Nourishing Hair Shampoo With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (250ml)
Wella Professionals£13.004.2★
What buyers say about loreal shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“it smells divine”
“Excellent product”
“Excellent value for money”
“smooth hair”
“Decent shampoo which lathers”
“Brilliant for nourishing dry hair”
“Great for coloured, fine hair”
“feels to cleaning well”
“keeping her shade looking vibrant”
“Effectively cleans my hair”
What buyers complain about
“Expensive”
“won't dry”
“Oily stuff in a bottle”
“Also, not a pleasant smell”
“I often get a really itchy”
“Doesn't lather well”
“Not as good as I was hoping”
“Bottles too big”
“she has coloured hair we have to be careful what shampoo she uses or her hair turns greenish”
“Doesnt perform particularly well either unfortunately”
Top return reasons
Common questions
- Is loreal shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £276K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the loreal shampoo niche?
- 1 brands and 103 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loreal shampoo?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Oily/Greasy. The return rate is 0.1%.
- When does demand for loreal shampoo peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the loreal shampoo niche?
- Listings span £8.78–£23.81; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 2,159 reviews — the moat a new listing must climb.