Loreal Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Loreal Shampoo doesn't clear our bar today.
Flapen Score
Top 46% of 638 Baby Products niches · +1 vs the category median of 47
Is Loreal Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Loreal Shampoo is a £276K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 48/100.
Loreal Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.1% over the last 90 days and 10.5% of searches end in a purchase.
£276K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Loreal Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Invigo Nutri Enrich Deep Nourishing Shampoo - Instant Deep Nourishment Shampoo With Oleic Acid and Goji Berry - Restore Dry and Damaged Hair 1l
- Price
- £15.65
- Rating
- 4.7/5
- Reviews
- 1,582
- Age
- 2y ago
Wella Professionals Fusion Intense Repair Shampoo - Intense Repair Detangling Shampoo for Dry and Damaged Hair - Smoothening Boost Shine and Protect Hair Against Breakage 1l
- Price
- £13.89
- Rating
- 4.6/5
- Reviews
- 11,934
- Age
- 9y ago
Wella Professionals Invigo Color Brilliance Color Protection Shampoo - Keeps Hair Colour Vibrant and Protected - Hair Care for Fine and Medium Hair 1l
- Price
- £14.24
- Rating
- 4.6/5
- Reviews
- 1,205
- Age
- 2y ago
Wella Professionals Invigo Nutri Enrich Deep Nourishing Shampoo - Instant Deep Nourishment Shampoo With Oleic Acid and Goji Berry - Restore Dry and Damaged Hair 300ml
- Price
- £10.26
- Rating
- 4.7/5
- Reviews
- 1,582
- Age
- 2y ago
Wella Professionals Invigo Color Brilliance Color Protection Shampoo - Keeps Hair Colour Vibrant and Protected - Hair Care for Fine and Medium Hair 250ml
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 1,205
- Age
- 2y ago
Trending
90-day click momentum
Wella Professionals ULTIMATE COLOR Sulphate-Free Shampoo For all Coloured Hair - Protects Hair Colour & Cleanses Scalp - With Glycine & Metal Purifier 250ml
- Price
- £13.94
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 7mo ago
Wella Professionals Elements Renewing Shampoo - Gentle Care Shampoo For Smooth Shiny Hair Without Silicones and Sulfates - With Aloe Vera 1l
- Price
- £21.79
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 2y ago
Wella Professionals Invigo Color Brilliance Color Protection Shampoo - Keeps Hair Colour Vibrant and Protected - Hair Care for Fine and Medium Hair 250ml
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 1,205
- Age
- 2y ago
Wella Professionals OIL REFLECTIONS Luminous Reveal Shampoo - Moisturising & Cleansing Shampoo - For Long-lasting Softness & Shine - Suitable for All Hair Types (1L)
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 2y ago
Wella Professionals ULTIMATE SMOOTH Shampoo - Nourishing Hair Shampoo With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (250ml)
- Price
- £13.00
- Rating
- 4.2/5
- Reviews
- 954
- Age
- 1y ago
Newest
by launch dateWella Professionals ULTIMATE COLOR Sulphate-Free Shampoo For all Coloured Hair - Protects Hair Colour & Cleanses Scalp - With Glycine & Metal Purifier 250ml
- Price
- £13.94
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 7mo ago
Wella Professionals ULTIMATE SMOOTH Shampoo - Nourishing Hair Shampoo With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (250ml)
- Price
- £13.00
- Rating
- 4.2/5
- Reviews
- 954
- Age
- 1y ago
Wella Professionals ULTIMATE SMOOTH Shampoo - Nourishing Hair Shampoo With Squalane & Omega 9 - For Dry Dull & Frizzy Hair 1000ML
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 954
- Age
- 1y ago
Wella Professionals Ultimate Repair Shampoo - Professional Lightweight Cream Shampoo for Damaged Hair -With AHA & Omega-9 - For All Hair Types (250ml)
- Price
- £12.59
- Rating
- 4.5/5
- Reviews
- 1,723
- Age
- 2y ago
Wella Professionals Ultimate Repair Shampoo - Professional Lightweight Cream Shampoo for Damaged Hair -With AHA & Omega-9 - For All Hair Types (1000ml)
- Price
- £23.81
- Rating
- 4.5/5
- Reviews
- 1,723
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
1 falling
Sellers
103
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
0%
- Wella Professionals100%
- Open — no brand owns it (0%)
Loreal Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.6×
Top Loreal Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wella shampoo119K/yr
- wella colour shampoo12K/yr
- shampoo wella10K/yr
- wella professional shampoo7K/yr
- wella invigo shampoo6K/yr
- wella nutri enrich4K/yr
- wella colour brilliance shampoo10K/yr
- wella shampoo 1l2K/yr
- wella nutri enrich shampoo3K/yr
What reviews say buyers love and hate about Loreal Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“it smells divine”
“Excellent product”
“Excellent value for money”
“smooth hair”
“Decent shampoo which lathers”
What buyers complain about
59% of reviews“Expensive”
“won't dry”
“Oily stuff in a bottle”
“Also, not a pleasant smell”
“I often get a really itchy”
Loreal Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Loreal Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
