Loreal Shampoo

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

10.5%

Market size, estimated

£276Ka year

Peak month

February5.6× the quietest month

Top search term

wella shampoo119K searches a year

Listings sell for £15.04 on average, from £8.78 to £23.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.04 that is £8K to £11K a year per listing.

Average price

£15.04inside the $15 to $100 sweet spot

Price range

£8.78–£23.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£8K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #279 within Health & Baby Care. It carries 2,159 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#279in Health & Baby Care

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,159per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months