Skip to content

Liquid Talc

Liquid Talc shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

50
Worth a look

Top 37% of 638 Baby Products niches · +3 vs the category median of 47

Market size 15Growth 98Conversion 95Competition 15Returns 99Price range 0Avg price 18Brand share 0Review moat 61Quality gap 70
This niche Category average · 638 niches

Is Liquid Talc profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquid Talc is a £58K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.

Liquid Talc: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +229.7% over the last 90 days and 12.3% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr10K
Search volume / yr+229.7%72K
Conversion rate12.3%
Avg price£6.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 36
Top-5 product click share82%
Open market0%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews1,046

Top Liquid Talc products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • XBC51%
  • womn21%
  • aaksh 55514%
  • ZEKUIOP13%
  • Super & Fresh Co.2%
  • Open — no brand owns it (0%)

Liquid Talc demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR12.3%Products9Brands5Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews1,046Avg BSR#149
7K5KSpike '25Prime Day '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.2×

Top Liquid Talc search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liquid talc55K/yr
  • liquid talc for women10K/yr
  • liquid talc for chafing7K/yr

What reviews say buyers love and hate about Liquid Talc

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall15%

Excellent product

Value For Money14%

Great value

Smell14%

Very nice, very soft delicate intimate fragrance

Soft Feel9%

Very soft on the skin

Ease Of Use8%

easy to use

What buyers complain about

90% of reviews
Value For Money23%

it a lot cheaper in a superstore

Functionality-Overall15%

Doesnt do the job

Moist/Dry15%

Disappointing, its just a lotion, it doesnt dry into powder as stated

Allergies13%

Didnt work and bought me out in a rash

Smudge Resistance10%

it does tend to flake

Liquid Talc return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
25%
2Functionality-Overall
21%
3Product Condition
18%
4Size-Overall
13%
5Adhesion/Stickiness
4%

Common Liquid Talc questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquid Talc 50/100 on Amazon United Kingdom — Worth a look. The niche generates £58K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +229.7% over the last 90 days.
Search demand for Liquid Talc on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 5.2× the quietest.