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Liquid Talc

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Liquid Talc is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Market size
£58K/yr72K searches / yr
90-day growth
+229.7%search demand this quarter
Competition
82%top-5 click share · 5 brands · 36 sellers

Flapen Score

Liquid Talc against its category

The dotted line is the Baby Products average. Past it, Liquid Talc is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Talc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Talc 72K times last year and spent an estimated £58K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +229.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+229.7%
Conversion, latest week
12.3%
Market size, estimated
£58Ka year
Peak month
July5.2× the quietest month
Top search term
liquid talc55K searches a year

02 · Price

A sale here is worth £6.59.

Listings sell for £6.59 on average, from £4.16 to £10.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £6.59 that is £7K to £8K a year per listing.

Average price
£6.59under the $15 to $100 sweet spot
Price range
£4.16–£10.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Health & Baby Care. It carries 1,046 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#149in Health & Baby Care
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,046per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Liquid Talc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 221%
  • Brand 314%
  • Brand 413%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Liquid Talc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.2×

Search terms

Top Liquid Talc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid talc55K/yr
  • liquid talc for women10K/yr
  • liquid talc for chafing7K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Talc

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Value For Money”
0.3%of orders come back
“it a lot cheaper in a superstore”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Liquid Talc questions

Answered from the same tracked data.