Is liquid talc profitable to sell on Amazon United Kingdom?

The niche generates £58K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +229.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the liquid talc niche?

5 brands and 36 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in liquid talc?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Moist/Dry. The return rate is 0.3%.

When does demand for liquid talc peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.2× the quietest.

What does it cost to enter the liquid talc niche?

Listings span £4.16–£10.77; the average listing price is £6.59 (sweet spot $15–$100). The average incumbent carries 1,046 reviews — the moat a new listing must climb.

liquid talc

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+229.7%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,045.56

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.59

avg listing price — sweet spot $15–$100

Market size

Bad£58K

£58K/yr · 72K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.16–£10.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, liquid talc is a £58K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

liquid talc market data

Units sold / yr: 8K–10K; avg 1,000–1,250/product
Revenue / yr: £53K–£66K; units × avg price
Conversion rate: 12.3%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

XBC51%
womn21%
aaksh 55514%
ZEKUIOP13%
Super & Fresh Co.2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +229.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.2×

Open Trend

Top liquid talc search terms

liquid talc55K/yr +253.5%11.3% conv.
liquid talc for women10K/yr +98.7%11.4% conv.
liquid talc for chafing7K/yr +593.1%9.6% conv.

All search terms

Top liquid talc products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XBC Liquid Talc Bundle - 3 x 200g Tubes. A Liquid Talc That Goes On Like A Lotion. Keeps Babys Skin Soft and Prevents Chafing

XBC£5.584.5★1,316 rev

womn Liquid Body Powder for Women Against Sweat Chafing & Odour 50 ml

womn£8.294.2★951 rev

PACK OF 2 Liquid Talc Anti Chafing Baby Cream (200ml Care Pack) Protect Delicate Baby Skin - Keeps Baby Skin Soft and Prevent Chafing/Protects Sensitive Skin[DEVELOPED IN THE UK]

aaksh 555£4.954.4★134 rev

XBC Liquid Talc Lotion Moisturizing for Kids All Skin Types and Tones 200 ml X 4

XBC£6.324.5★98 rev

Liquid Talc Anti Chafing Baby Cream Protect Delicate Skin Keeps Skin Soft and Prevents Chafing Protects Sensitive Skin [Developed in the UK]

ZEKUIOP£4.164.3★1,367 rev

Newest

by launch date

AAKSH555 |Pack of 3 | Liquid Talc Anti Chafing Baby Cream (3x200mlCare Pack) | Protect Delicate Skin Keeps Skin Soft and Prevents Chafing Protects Sensitive Skin [Developed in the UK]

aaksh 555£6.0918 rev

10mo ago

PACK OF 2 Liquid Talc Anti Chafing Baby Cream (200ml Care Pack) Protect Delicate Baby Skin - Keeps Baby Skin Soft and Prevent Chafing/Protects Sensitive Skin[DEVELOPED IN THE UK]

aaksh 555£4.95134 rev

1y ago

womn Liquid Body Powder for Women Against Sweat Chafing & Odour 50 ml

womn£8.29951 rev

2y ago

womn Talc-Free Body Powder for Women Against Sweat Chafing & Odour 100g

womn£8.351,941 rev

3y ago

XBC Liquid Talc Lotion Moisturizing for Kids All Skin Types and Tones 200 ml X 4

XBC£6.3298 rev

4y ago

What buyers say about liquid talc

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Value For Money14%

“Great value”

Smell14%

“Very nice, very soft delicate intimate fragrance”

Soft Feel9%

“Very soft on the skin”

Ease Of Use8%

“easy to use”

Moist/Dry8%

“Comfort dry”

Advertised Vs Actual Product8%

“Does the job”

Allergies7%

“no irritation at all”

Comfort-Overall3%

“comfortable”

Ingredients-Overall2%

“a lot better than powdered talc”

What buyers complain about

Value For Money23%

“it a lot cheaper in a superstore”

Functionality-Overall15%

“Doesnt do the job”

Moist/Dry15%

“Disappointing, its just a lotion, it doesnt dry into powder as stated”

Allergies13%

“Didnt work and bought me out in a rash”

Smudge Resistance10%

“it does tend to flake”

Smell5%

“The worst part for me though was the EXCESSIVELY strong smell”

Suitability Dry Skin3%

“Also feels a bit rough on my skin”

Comfort-Overall3%

“left me feeling very uncomfortable”

Quality-Overall3%

“not great either, just good enough to do the job, temporarily”

Adhesion/Stickiness3%

“it just seemed to form a sticky paste”

Top return reasons

Leak-Proof25%

Functionality-Overall21%

Product Condition18%

Size-Overall13%

Adhesion/Stickiness4%

Quality-Overall4%

Suitability Hot Weather4%

Advertised Vs Actual Product4%

Color4%

Sensitivity-Overall4%

Common questions

Is liquid talc profitable to sell on Amazon United Kingdom?: The niche generates £58K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +229.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the liquid talc niche?: 5 brands and 36 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in liquid talc?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Moist/Dry. The return rate is 0.3%.
When does demand for liquid talc peak?: Demand peaks in May–Jun–Jul; the busiest month runs 5.2× the quietest.
What does it cost to enter the liquid talc niche?: Listings span £4.16–£10.77; the average listing price is £6.59 (sweet spot $15–$100). The average incumbent carries 1,046 reviews — the moat a new listing must climb.