Is Lanolin profitable to sell on Amazon United Kingdom?

Flapen scores Lanolin 37 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £628K a year across 7 tracked products. Search demand grew -13.6% in the last 90 days.

How competitive is the Lanolin niche on Amazon United Kingdom?

3 brands and 29 sellers compete in Lanolin on Amazon United Kingdom. The top 5 Lanolin products take 94% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Lanolin?

Lanolin buyers on Amazon United Kingdom complain most about Size-Overall, Smell, and Value For Money. An estimated 0.3% of orders come back.

When does demand for Lanolin peak?

Search demand for Lanolin on Amazon United Kingdom peaks in Jan, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Lanolin niche?

Lanolin sells for £7.43 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £4.78 to £13.20. The average product has 6,476 reviews, the count a new listing must catch up to.

Lanolin

Fail

The top 5 brands take 100% of clicks, so Lanolin is a Fail.

Flapen Score: 37
37 / 100Ranks 550 of 638 Baby Products niches · −10 vs the category median of 47
Market size: £628K/yr652K searches / yr
90-day growth: -13.6%search demand this quarter
Competition: 94%top-5 click share · 3 brands · 29 sellers

Flapen Score

Lanolin against its category

The dotted line is the Baby Products average. Past it, Lanolin is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Lanolin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lanolin 652K times last year and spent an estimated £628K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £628K a year.

Searches, last 12 months: 652K
Growth, 90 days vs prior 90: -13.6%
Conversion, latest week: 13.0%
Market size, estimated: £628Ka year
Peak month: January1.6× the quietest month
Top search term: nipple cream192K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £4.78 to £13.20. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £7.43 that is £59K to £74K a year per listing.

Average price: £7.43under the $15 to $100 sweet spot
Price range: £4.78–£13.20
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 80K–100K
Units per listing a year: 8,000–10,000
Revenue per listing a year: £59K–£74K
Returns: 0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Nursing & Feeding. It carries 6,476 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #11in Nursing & Feeding
Average rating: 4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews: 6,476per listing
Listings tracked: 7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Lanolin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Brand 190%
Brand 27%
Brand 33%

Demand

Lanolin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Lanolin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nipple cream192K/yr +1.2%12.9% conv.
lansinoh80K/yr -7.7%2.9% conv.
lanolin68K/yr -30.3%7.1% conv.
lansinoh nipple balm54K/yr -20.3%19.0% conv.
nipple balm53K/yr -22.1%9.7% conv.
lanolin nipple balm30K/yr -13.2%19.4% conv.
lansinoh nipple cream22K/yr -12.5%19.1% conv.
nipple cream breast-feeding64K/yr -25.4%12.8% conv.
lanolin lip balms16K/yr -30.5%10.6% conv.
lanolin cream14K/yr -45.9%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Lanolin

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”

16%of negative reviews mention “Size-Overall”

0.3%of orders come back

“So tiny”

A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Lanolin questions

Answered from the same tracked data.

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