kids shampoo and conditioner
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,283.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£1.44–£18.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.12avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 107K searches
According to Flapen's Amazon United Kingdom niche tracking, kids shampoo and conditioner is a £48K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
kids shampoo and conditioner market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £49K–£61K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 1.8%
- Avg brand age
- 58 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
112
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
47%
Top 20: 98%
Open market
5%
- Childs Farm48%
- Aveeno Baby15%
- Vosene10%
- REVLON PROFESSIONAL9%
- CANTU7%
- Baylis & Harding6%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — +8.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 3.8×
Top kids shampoo and conditioner search terms
- kids shampoo and conditioner75K/yr
- kids shampoo and conditioner 2 in 113K/yr
- childrens shampoo and conditioner8K/yr
- toddler shampoo and conditioner8K/yr
- kids shampoo for curly hair3K/yr
Top kids shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Childs Farm 2 in 1 Hair Shampoo and Conditioner Gentle Tear Free Apple and Pear Fragrance Children Kids Baby 250ml
Childs Farm£3.164.7★323 rev
Vosene Kids 3In1 Shampoo 250Ml (Packaging May Vary)
Vosene£1.444.8★2,057 rev
Childs Farm Kids Coco-Nourish Hair Regime Bundle |Tear Free Coconut Shampoo (250ml) Conditioner (250ml) and Leave-in Conditioner Spray (100ml) | Suitable for Dry Curly and Coily Hair - 3 Pack
Childs Farm£10.474.8★275 rev
Childs Farm Kids Tangle Taming Hair Regime Bundle | Tear Free Strawberry & Organic Mint Shampoo (250ml) Conditioner (250ml) and Hair Detangler Spray (100ml) | Suitable for All Hair Types - 3 Pack
Childs Farm£11.354.6★199 rev
Aveeno Baby Kids Shampoo 250ml | Enriched with Soothing Oat & Shea Butter | Childrens Shampoo Developed for Your Little Superhero | Childrens Toiletries Sets
Aveeno Baby£3.524.7★1,031 rev
Newest
by launch date
Peppa Pig Bathtime Fun Bundle - 350mlx3 - Coconut & Grape Baby Wash Peach & Oat Milk Kids Shampoo and Peach & Oat Milk Bubble Bath & Baby Wash - Hypoallergenic & Dermatologically Approved
Peppa Pig£8.7511 rev
Revlon ProfessionalKids Equave Princess Look Shampoo & Conditioner Pack
REVLON PROFESSIONAL£14.463,578 rev
Childs Farm Kids 3 in 1 Swim Strawberry & Mint - Body Wash Shampoo & Conditioner | Tear-free | Suitable for Dry Sensitive Skin 250ml
Childs Farm£3.02913 rev
Childs Farm Kids Hair & Body Wash Watermelon & Pineapple | Tear-free Gently Cleanses | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.63913 rev
Childs Farm 2 in 1 Hair Shampoo and Conditioner Gentle Tear Free Apple and Pear Fragrance Children Kids Baby 250ml
Childs Farm£3.16323 rev
Trending
90-day click momentumPeppa Pig Bathtime Fun Bundle - 350mlx3 - Coconut & Grape Baby Wash Peach & Oat Milk Kids Shampoo and Peach & Oat Milk Bubble Bath & Baby Wash - Hypoallergenic & Dermatologically Approved
Peppa Pig£8.755.0★
Lav Kids Natural Hair Care Bundle for Daily Use Algae Extract and Moisturizing (Shampoo + Conditioner)
LAV KIDS£18.065.0★
Revlon ProfessionalKids Equave Princess Look Shampoo & Conditioner Pack
REVLON PROFESSIONAL£14.464.5★
Childs Farm Kids Coco-Nourish Conditioner Organic Coconut Dry Curly & Coily Hair Conditions & Nourishes 250ml
Childs Farm£3.164.6★
Childs Farm Tangle Taming Shampoo Straight or Wavy Hair Gentle and Tear Free Strawberry and Mint Kids Baby 250ml
Childs Farm£3.064.6★
What buyers say about kids shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Always my first choice, refreshing fragrance and skin-friendly”
“Good Quality Kids Set Bath Set”
“Soft”
“good value for money”
“weve had no irritation at all”
“Dry skin so much better”
“Very good for sensitive scalps”
“Great for curly hair”
“Very good for my grandson hair”
“Easy to use”
What buyers complain about
“Smell is chemical, not great”
“Allergic reaction”
“Not the best”
“a little pricey”
“tiny bottle for the price”
“conditioner very drying”
“Not good on my hair”
“it did leak a little”
“Misleading advert, sold as a pack”
“my child hasn't got them”
Top return reasons
Common questions
- Is kids shampoo and conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the kids shampoo and conditioner niche?
- 10 brands and 112 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in kids shampoo and conditioner?
- Top complaints mined from reviews: Smell, Allergies, Quality-Overall. The return rate is 0.1%.
- When does demand for kids shampoo and conditioner peak?
- Demand peaks in Mar–Apr; the busiest month runs 3.8× the quietest.
- What does it cost to enter the kids shampoo and conditioner niche?
- Listings span £1.44–£18.06; the average listing price is £6.12 (sweet spot $15–$100). The average incumbent carries 1,284 reviews — the moat a new listing must climb.