Kids Plates
Kids Plates shows low returns (0.5%), but soft demand (-24.3% this quarter) keeps it on the watch list.
Flapen Score
Top 33% of 638 Baby Products niches · +4 vs the category median of 47
Is Kids Plates profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kids Plates is a £176K/yr Amazon United Kingdom market (449K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.
Kids Plates: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.3% over the last 90 days and 4.0% of searches end in a purchase.
£176K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 39 products
Top Kids Plates products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 3,105
- Age
- 1y ago
Ikea Kalas BPA Free Plastic Kids Tableware Set - Bowl Plate Cup and Cutlery - Pastel Colours
- Price
- £7.40
- Rating
- 4.7/5
- Reviews
- 1,559
- Age
- 9y ago
Munchkin 4 Pack Splash Toddler Plate and Bowls | Dining Set | Pink/Purple
- Price
- £11.49
- Rating
- 4.8/5
- Reviews
- 3,209
- Age
- 7y ago
The Gruffalo 3-Section Childrens Divided Plate - BPA-Free Durable & Colourful Dining for Children Perfect for Balanced Meals - 36 Months Up Green
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 5mo ago
Vital Baby Nourish Perfectly Simple Bowls Stackable BPA-Free EarthSmart Biodegradable Microwave & Dishwasher Safe Everyday Feeding Bowls for Toddlers & Adults 6m+ 5 Pack
- Price
- £3.03
- Rating
- 4.8/5
- Reviews
- 5,021
- Age
- 1y ago
Trending
90-day click momentum
24 Piece Kids Tableware Set BPA Free Plastic Dinner Set with 4 Plates 4 Bowls 4 Cups & 12 Piece Cutlery (Knives Forks Spoons) Reusable Pastel Toddler Dining Set (Pastel)
- Price
- £10.66
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4mo ago
The Gruffalo 3-Section Childrens Divided Plate - BPA-Free Durable & Colourful Dining for Children Perfect for Balanced Meals - 36 Months Up Green
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 5mo ago
Disney Princess 3-Section Childrens Divided Plate BPA-Free Durable & Colourful Dining for Children Perfect for Balanced Meals - 36 Months Up
- Price
- £3.77
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 6mo ago
Disney Winnie the Pooh on a Picnic 3-Piece Polypropylene Childrens Dinner Set - Includes Plate Bowl & Tumbler Featuring Winnie the Pooh & Friends - Microwave & Dishwasher Safe - For Ages 36+ Months
- Price
- £7.94
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 5mo ago
Elk and Friends Kids 7.8 Porcelain White Plates with Silicone Sleeves | Suitable for Babies/Toddlers | Microwave & Dishwasher Safe | Non Slip Dinnerware | Snack Dishes | 4 Pack
- Price
- £24.19
- Rating
- 4.7/5
- Reviews
- 834
- Age
- 1y ago
Newest
by launch date24 Piece Kids Tableware Set BPA Free Plastic Dinner Set with 4 Plates 4 Bowls 4 Cups & 12 Piece Cutlery (Knives Forks Spoons) Reusable Pastel Toddler Dining Set (Pastel)
- Price
- £10.66
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4mo ago
Disney Winnie the Pooh on a Picnic 3-Piece Polypropylene Childrens Dinner Set - Includes Plate Bowl & Tumbler Featuring Winnie the Pooh & Friends - Microwave & Dishwasher Safe - For Ages 36+ Months
- Price
- £7.94
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 5mo ago
The Gruffalo 3-Section Childrens Divided Plate - BPA-Free Durable & Colourful Dining for Children Perfect for Balanced Meals - 36 Months Up Green
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 5mo ago
Disney Princess 3-Section Childrens Divided Plate BPA-Free Durable & Colourful Dining for Children Perfect for Balanced Meals - 36 Months Up
- Price
- £3.77
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 6mo ago
Disney Pixar Cars 3-Section Childrens Divided Plate - BPA-Free Durable & Colorful Dining for Children Perfect for Balanced Meals - 36 Months Up
- Price
- £3.04
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
64
Top-5 brand share
53%
Top 20: 95%
Top-5 click share
37%
Top 20: 74%
Open market
42%
- Vital Baby23%
- Disney9%
- PandaEar8%
- Munchkin7%
- IKEA7%
- Zawadi Global6%
Kids Plates demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Kids Plates search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids plates76K/yr
- toddler plates63K/yr
- kids plates and bowls sets48K/yr
- toddler plates and bowls sets43K/yr
- toddler plate30K/yr
- kids dinner set27K/yr
- childrens plates22K/yr
- kids plate16K/yr
- kids plastic plates15K/yr
- childrens plates and bowls sets16K/yr
What reviews say buyers love and hate about Kids Plates
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“The plates are excellent quality”
“Great Value”
“Good size”
“easy clean”
“Colourful”
What buyers complain about
65% of reviews“Omg these bowls are tiny”
“Dont stick at all”
“I found they dont hold that smell as much as other silicone plates”
“Description says microwave safe, however the packaging on the product says not suitable for microwave use!”
“dirty like they have been used”
Kids Plates return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Plates questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
