Kids Plates

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months

449K

Growth, 90 days vs prior 90

-24.3%

Conversion, latest week

4.0%

Market size, estimated

£176Ka year

Peak month

January1.4× the quietest month

Top search term

kids plates76K searches a year

Listings sell for £9.90 on average, from £3.03 to £24.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.90 that is £2K to £5K a year per listing.

Average price

£9.90under the $15 to $100 sweet spot

Price range

£3.03–£24.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #73 within Nursing & Feeding. It carries 957 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

97%

Out of stock, average day

7.5%

Average rank

#73in Nursing & Feeding

Average rating

4.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

957per listing

Listings tracked

39

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months