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Kids Face Moisturiser

Fail

The top 5 brands take 100% of clicks, so Kids Face Moisturiser is a Fail.

Flapen Score
34
34 / 100
Ranks 589 of 638 Baby Products niches · −13 vs the category median of 47
Market size
£93K/yr147K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
78%top-5 click share · 3 brands · 67 sellers

Flapen Score

Kids Face Moisturiser against its category

The dotted line is the Baby Products average. Past it, Kids Face Moisturiser is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Face Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Face Moisturiser 147K times last year and spent an estimated £93K. All 3 brands take every click. Demand peaks in Mar–Apr–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
13.9%
Market size, estimated
£93Ka year
Peak month
November2.5× the quietest month
Top search term
childs farm moisturiser71K searches a year

02 · Price

A sale here is worth £4.52.

Listings sell for £4.52 on average, from £2.87 to £8.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £4.52 that is £7K to £9K a year per listing.

Average price
£4.52under the $15 to $100 sweet spot
Price range
£2.87–£8.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Health & Baby Care. It carries 2,859 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Health & Baby Care
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,859per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Kids Face Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 27%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Kids Face Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Kids Face Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • childs farm moisturiser71K/yr
  • kids moisturiser21K/yr
  • kids body lotion10K/yr
  • child farm moisturiser10K/yr
  • kids cream5K/yr
  • kids lotion4K/yr
  • kids moisturiser for dry skin6K/yr
  • childs farm baby moisturiser5K/yr
  • childs farm cream4K/yr
  • kids body cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Face Moisturiser

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Moist/Dry”
20%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“not moisturising at all”
A buyer, on “Moist/Dry”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kids Face Moisturiser questions

Answered from the same tracked data.