kids face moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,858.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad£93K£93K/yr · 147K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£4.52avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.87–£8.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids face moisturiser is a £93K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
kids face moisturiser market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £90K–£113K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Childs Farm92%
- Aveeno Baby7%
- E451%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -4.4% search growth over the last 90 days.Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 2.5×
Top kids face moisturiser search terms
- childs farm moisturiser71K/yr
- kids moisturiser21K/yr
- kids body lotion10K/yr
- child farm moisturiser10K/yr
- kids cream5K/yr
- kids lotion4K/yr
- kids moisturiser for dry skin6K/yr
- childs farm baby moisturiser5K/yr
- childs farm cream4K/yr
- kids body cream3K/yr
Top kids face moisturiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Childs Farm Baby Moisturiser Baby Soft Scent | Moisturising & Hydrating | Suitable for Newborns with Dry Sensitive Skin 500ml
Childs Farm£6.754.6★424 rev
Childs Farm Baby Moisturiser Baby Soft Scent | Moisturising & Hydrating | Suitable for Newborns with Dry Sensitive Skin 200ml
Childs Farm£2.874.6★241 rev
Childs Farm OatDerma Body Moisturiser Fragrance Free Soothing Hydration Sensitive Skin Emollient Baby Kids 200ml
Childs Farm£3.734.7★307 rev
Childs Farm Kids Moisturiser Fragrance Free | Soothing Moisturising & Hydrating | Suitable for Dry Sensitive Skin 200ml
Childs Farm£2.934.6★235 rev
Childs Farm Kids Bluey Moisturiser Bluey-Berry | Soothing Moisturising & Hydrating | Suitable for Dry Sensitive Skin 200ml
Childs Farm£3.074.7★109 rev
Newest
by launch dateChilds Farm Kids Bluey Moisturiser Bluey-Berry | Soothing Moisturising & Hydrating | Suitable for Dry Sensitive Skin 200ml
Childs Farm£3.07109 rev
Childs Farm Baby Moisturiser Baby Soft Scent | Moisturising & Hydrating | Suitable for Newborns with Dry Sensitive Skin 500ml
Childs Farm£6.75424 rev
Childs Farm Baby Moisturiser Baby Soft Scent | Moisturising & Hydrating | Suitable for Newborns with Dry Sensitive Skin 200ml
Childs Farm£2.87241 rev
Childs Farm Kids Moisturiser Fragrance Free | Soothing Moisturising & Hydrating | Suitable for Dry Sensitive Skin 200ml
Childs Farm£2.93235 rev
Childs Farm Kids Moisturiser Sweet Orange | Soothing Moisturising & Hydrating | Suitable for Dry Sensitive Skin 200ml
Childs Farm£3.14100 rev
Trending
90-day click momentumChilds Farm Baby Moisturiser Baby Soft Scent | Moisturising & Hydrating | Suitable for Newborns with Dry Sensitive Skin 200ml
Childs Farm£2.874.6★
Childs Farm Kids Bluey Moisturiser Bluey-Berry | Soothing Moisturising & Hydrating | Suitable for Dry Sensitive Skin 200ml
Childs Farm£3.074.7★
Childs Farm OatDerma Body Moisturiser Fragrance Free Soothing Hydration Sensitive Skin Emollient Baby Kids 200ml
Childs Farm£3.734.7★
Aveeno Kids Face & Body Moisturising Lotion (1 x 150ml) Non-Greasy and Fragrance-Free Moisturiser Enriched with Soothing Oat Face and Body Lotion for Kids Sensitive and Developing Skin
Aveeno Baby£3.604.6★
Childs Farm Kids Moisturiser Fragrance Free | Soothing Moisturising & Hydrating | Suitable for Dry Sensitive Skin 200ml
Childs Farm£2.934.6★
What buyers say about kids face moisturiser
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturiser”
“Good value for money”
“Smell is amazing”
“Very effective product”
“Absorbed well”
“Soft hands and skin”
“no irritation at all”
“Just what I needed”
“Amazing for sensitive skin”
“Good for dry and itchy skin”
What buyers complain about
“not moisturising at all”
“the smell is so different”
“Caused terrible irritation”
“Can cause burn sensation with sensitivite skin”
“it burns on my face”
“Quite pricey”
“To oil based for me”
“doesnt last long imo”
“We just suffer from dry skin and contact dermatitis”
“Unsuitable, cannot use”
Top return reasons
Common questions
- Is kids face moisturiser profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 12 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the kids face moisturiser niche?
- 3 brands and 67 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kids face moisturiser?
- Top complaints mined from reviews: Moist/Dry, Smell, Allergies. The return rate is 0.1%.
- When does demand for kids face moisturiser peak?
- Demand peaks in Mar–Apr–Oct–Nov; the busiest month runs 2.5× the quietest.
- What does it cost to enter the kids face moisturiser niche?
- Listings span £2.87–£8.26; the average listing price is £4.52 (sweet spot $15–$100). The average incumbent carries 2,859 reviews — the moat a new listing must climb.