Is kids cups profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 40 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (48/100).

How competitive is the kids cups niche?

33 brands and 95 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in kids cups?

Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 0.5%.

When does demand for kids cups peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the kids cups niche?

Listings span £2.46–£14.26; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.

kids cups

Skip it

Prices mostly outside the sweet spot ($2.46–$14.26) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good1,073.48

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.23

avg listing price — sweet spot $15–$100

Market size

Bad£71K

£71K/yr · 170K searches

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Price range

Bad£2.46–£14.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, kids cups is a £71K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 48/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

kids cups market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £66K–£82K; units × avg price
Conversion rate: 5.1%
Avg BSR: #176
Page quality: 0%
Prime: 95%
Sponsored: 88%
Out of stock: 4.0%
Avg brand age: 37 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

39%

Top 20: 82%

Open market

47%

IKEA13%
Vital Baby9%
WAIZHIUA9%
EMBO8%
TEYIAN7%
KAHEIGN7%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -17.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top kids cups search terms

kids cups46K/yr -9.7%3.7% conv.
kids plastic cups17K/yr +1.8%5.6% conv.
kids cup20K/yr -15.3%1.6% conv.
childrens cups16K/yr -22.1%3.4% conv.
kids drinking cups10K/yr -18.6%1.7% conv.
plastic cups for kids11K/yr -31.7%6.7% conv.
kids cups with straws12K/yr -33.9%0.4% conv.
cups for kids6K/yr -17.2%2.1% conv.
plastic kids cups4K/yr -2.8%6.7% conv.
plastic beakers for kids5K/yr -15.7%6.6% conv.

All search terms

Top kids cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IKEA Kalas Childs Plastic Mug Pastel Multicoloured 6 x 17 Centimetre Pack of 6

IKEA£3.464.6★123 rev

Vital Baby Hydrate Perfectly Simple Cups for Toddlers Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Everyday Durable Drinking Cups BPA-Free 6m+ 5 Pack

Vital Baby£3.074.8★875 rev

6pc Plastic KALAS Mug Multicolour Pastel 8 cm Diameter 17 cm Height

EMBO£4.105.0★2 rev

Hejo Set of 4 Stainless Steel Cups for Kids 350ml Reusable Childrens Drinking Cups Camping Cup for Boys and Girls Unbreakable Children Cup BPA-Free Dishwasher Safe

Hejo£13.954.5★64 rev

KAHEIGN 24Pcs Reusable Plastic Cups 250ml Childrens Kids Durable Plastic Drinking Cups Tumblers Set for Kitchen Outdoor Parties Picnics BBQs Travels (6 Bright Colors)

KAHEIGN£7.694.6★839 rev

Newest

by launch date

6pc Plastic KALAS Mug Multicolour Pastel 8 cm Diameter 17 cm Height

EMBO£4.102 rev

3mo ago

8 Pcs Unbreakable Drinking Cups 350 ML Reusable Plastic Cup for Kids and Adults Lightweight and Durable Dishwasher Safe Perfect for Kitchen and Outdoor Use 8 Colors

Yuecda£7.576 rev

4mo ago

KAHEIGN 24Pcs Reusable Plastic Cups 250ml Children Plastic Drinking Cups Kids Durable Tumblers for Kitchen Outdoor Parties Picnics BBQ Travels - Dishwasher and Microwave Safe (12 Colors)

KAHEIGN£8.337 rev

6mo ago

TEYIAN 10 Pack Plastic Cups 350ml Reusable Drinking Cups Durable Plastic Tumblers Set for Kitchen Outdoor Parties Picnics Camping BBQ -5 Colour

TEYIAN£7.9215 rev

7mo ago

Peppa Pig Family Kelso Soft Straw Cup 350ml | BPA-Free Toddler Drinking Cup with Secure Lid & Straw | Leak-Proof Durable & Fun Design for Kids Pink

HOX£4.0528 rev

8mo ago

What buyers say about kids cups

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“The colours are very pretty”

Quality-Overall15%

“Brilliant quality”

Value For Money9%

“Excellent price”

Durability8%

“still look new”

Size-Overall8%

“Good size for children”

Strength7%

“not flimsy”

Leak-Proof6%

“Doesnt leak”

Ease Of Use5%

“which is super handy”

Dishwasher Safe4%

“Dishwasher safe”

Material Quality3%

“Look nice & are sturdy plastic,”

What buyers complain about

Leak-Proof35%

“leak. They fully leak”

Quality-Overall8%

“Cheap and cheerful”

Size-Overall6%

“lile the duze as is pretty big too”

Durability4%

“These do get bent over time”

Choking3%

“DANGER choking hazard”

Ease Of Cleaning3%

“cleaning is an issue”

Paint Quality3%

“Paint wiped of after around 6 months use”

Print Quality3%

“Wash by tho as otherwise the print comes off”

Functionality-Overall3%

“Not functional”

Design-Overall2%

“Poor design that needs rectified”

Top return reasons

Size-Overall37%

Leak-Proof12%

Quality-Overall7%

Color7%

Material Quality6%

Functionality-Overall6%

Ease Of Use6%

Age Suitability4%

Advertised Vs Actual Product2%

Value For Money2%

Common questions

Is kids cups profitable to sell on Amazon United Kingdom?: The niche generates £71K/yr across 40 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (48/100).
How competitive is the kids cups niche?: 33 brands and 95 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in kids cups?: Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 0.5%.
When does demand for kids cups peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the kids cups niche?: Listings span £2.46–£14.26; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.