Kids Cups
FailPrices span $2.46–$14.26, mostly outside the sweet spot, so Kids Cups is a Fail.
- Flapen Score
- 48 / 100Top 46% of 638 Baby Products niches · +1 vs the category median of 4748
- Market size
- £71K/yr170K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 39%top-5 click share · 33 brands · 95 sellers
Flapen Score
Kids Cups against its category
The dotted line is the Baby Products average. Past it, Kids Cups is stronger. Inside it, weaker.
Market
The Kids Cups market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Cups 170K times last year and spent an estimated £71K. The top 5 brands take 46% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 170K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £71Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- kids cups46K searches a year
02 · Price
A sale here is worth £8.23.
Listings sell for £8.23 on average, from £2.46 to £14.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.23 that is £823 to £2K a year per listing.
- Average price
- £8.23under the $15 to $100 sweet spot
- Price range
- £2.46–£14.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £823–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #176 within Nursing & Feeding. It carries 1,073 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 95%
- Out of stock, average day
- 4.0%
- Average rank
- #176in Nursing & Feeding
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,073per listing
- Listings tracked
- 40
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Kids Cups products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IKEA Kalas Childs Plastic Mug Pastel Multicoloured 6 x 17 Centimetre Pack of 6
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 12y ago

Vital Baby Hydrate Perfectly Simple Cups for Toddlers Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Everyday Durable Drinking Cups BPA-Free 6m+ 5 Pack
- Price
- £3.07
- Rating
- 4.8/5
- Reviews
- 875
- Age
- 1y ago

6pc Plastic KALAS Mug Multicolour Pastel 8 cm Diameter 17 cm Height
- Price
- £4.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Hejo Set of 4 Stainless Steel Cups for Kids 350ml Reusable Childrens Drinking Cups Camping Cup for Boys and Girls Unbreakable Children Cup BPA-Free Dishwasher Safe
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 8mo ago

KAHEIGN 24Pcs Reusable Plastic Cups 250ml Childrens Kids Durable Plastic Drinking Cups Tumblers Set for Kitchen Outdoor Parties Picnics BBQs Travels (6 Bright Colors)
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 839
- Age
- 5y ago
Trending
estimated 90-day click momentum
6pc Plastic KALAS Mug Multicolour Pastel 8 cm Diameter 17 cm Height
- Price
- £4.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

8 Pcs Unbreakable Drinking Cups 350 ML Reusable Plastic Cup for Kids and Adults Lightweight and Durable Dishwasher Safe Perfect for Kitchen and Outdoor Use 8 Colors
- Price
- £7.57
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

KAHEIGN 24Pcs Reusable Plastic Cups 250ml Children Plastic Drinking Cups Kids Durable Tumblers for Kitchen Outdoor Parties Picnics BBQ Travels - Dishwasher and Microwave Safe (12 Colors)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

Hejo Set of 4 Stainless Steel Cups for Kids 350ml Reusable Childrens Drinking Cups Camping Cup for Boys and Girls Unbreakable Children Cup BPA-Free Dishwasher Safe
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 8mo ago

Peppa Pig Family Kelso Soft Straw Cup 350ml | BPA-Free Toddler Drinking Cup with Secure Lid & Straw | Leak-Proof Durable & Fun Design for Kids Pink
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 8mo ago
Newest
by launch date
6pc Plastic KALAS Mug Multicolour Pastel 8 cm Diameter 17 cm Height
- Price
- £4.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

8 Pcs Unbreakable Drinking Cups 350 ML Reusable Plastic Cup for Kids and Adults Lightweight and Durable Dishwasher Safe Perfect for Kitchen and Outdoor Use 8 Colors
- Price
- £7.57
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

KAHEIGN 24Pcs Reusable Plastic Cups 250ml Children Plastic Drinking Cups Kids Durable Tumblers for Kitchen Outdoor Parties Picnics BBQ Travels - Dishwasher and Microwave Safe (12 Colors)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

TEYIAN 10 Pack Plastic Cups 350ml Reusable Drinking Cups Durable Plastic Tumblers Set for Kitchen Outdoor Parties Picnics Camping BBQ -5 Colour
- Price
- £7.92
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 7mo ago

Peppa Pig Family Kelso Soft Straw Cup 350ml | BPA-Free Toddler Drinking Cup with Secure Lid & Straw | Leak-Proof Durable & Fun Design for Kids Pink
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
95
Est. top-5 brand share
46%
Top 20: 89%
Est. top-5 click share
39%
Top 20: 82%
Open market
47%
- IKEA13%
- Vital Baby9%
- WAIZHIUA9%
- EMBO8%
- TEYIAN7%
- KAHEIGN7%
Demand
Kids Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kids Cups search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids cups46K/yr
- kids plastic cups17K/yr
- kids cup20K/yr
- childrens cups16K/yr
- kids drinking cups10K/yr
- plastic cups for kids11K/yr
- kids cups with straws12K/yr
- cups for kids6K/yr
- plastic kids cups4K/yr
- plastic beakers for kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Cups
We read the reviews and the return reasons for every product selling here.
“leak. They fully leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Cups questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









