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Kids Cups

Fail

Prices span $2.46–$14.26, mostly outside the sweet spot, so Kids Cups is a Fail.

Flapen Score
48
48 / 100
Top 46% of 638 Baby Products niches · +1 vs the category median of 47
Market size
£71K/yr170K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
39%top-5 click share · 33 brands · 95 sellers

Flapen Score

Kids Cups against its category

The dotted line is the Baby Products average. Past it, Kids Cups is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Cups 170K times last year and spent an estimated £71K. The top 5 brands take 46% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
5.1%
Market size, estimated
£71Ka year
Peak month
December1.4× the quietest month
Top search term
kids cups46K searches a year

02 · Price

A sale here is worth £8.23.

Listings sell for £8.23 on average, from £2.46 to £14.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.23 that is £823 to £2K a year per listing.

Average price
£8.23under the $15 to $100 sweet spot
Price range
£2.46–£14.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£823–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #176 within Nursing & Feeding. It carries 1,073 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
4.0%
Average rank
#176in Nursing & Feeding
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,073per listing
Listings tracked
40

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Kids Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

95

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

39%

Top 20: 82%

Open market

47%

  • Brand 113%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Kids Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kids Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids cups46K/yr
  • kids plastic cups17K/yr
  • kids cup20K/yr
  • childrens cups16K/yr
  • kids drinking cups10K/yr
  • plastic cups for kids11K/yr
  • kids cups with straws12K/yr
  • cups for kids6K/yr
  • plastic kids cups4K/yr
  • plastic beakers for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Cups

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
35%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“leak. They fully leak”
A buyer, on “Leak-Proof”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Cups questions

Answered from the same tracked data.