kids bubble bath
Skip itPrices mostly outside the sweet spot ($1.70–$12.05) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,184.21avg incumbent reviews — the moat a new listing must climb
Market size
Okay£186K£186K/yr · 268K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.45avg listing price — sweet spot $15–$100
Price range
Bad£1.70–£12.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids bubble bath is a £186K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
kids bubble bath market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £134K–£178K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
52
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
9%
- Matey43%
- Childs Farm27%
- Aveeno Baby7%
- Baylis & Harding6%
- Kids Stuff4%
- Sanex3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top kids bubble bath search terms
- kids bubble bath91K/yr
- bubble bath for kids55K/yr
- matey bubble bath34K/yr
- bubble bath kids25K/yr
- childrens bubble bath13K/yr
- matey10K/yr
- toddler bubble bath9K/yr
- bubble bath childrens4K/yr
- kids bubble bath sensitive skin5K/yr
- bath bubbles kids4K/yr
Top kids bubble bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matey Max Bubble Bath | Kids Bubble Bath for Bath Time Fun | Long-Lasting Foamy Bubbles | Gentle Bath Wash for Children
Matey£1.704.8★290 rev
Childs Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.744.7★310 rev
Aveeno Baby KIDS Bubble Bath & Wash 250ml | Enriched with Soothing Oat Extract | Foam Body Wash Developed for Your Little Superhero | Childrens Toiletries Sets
Aveeno Baby£3.394.7★845 rev
Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.704.7★276 rev
Baylis & Harding Goodness Kids Lavender & Vanilla Natural Bubble Bath 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£8.434.8★323 rev
Newest
by launch dateChilds Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.74310 rev
Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.70276 rev
Childs Farm Kids Bubble Bath Cherry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.69276 rev
Kids Stuff Pink Sparkling Bubble Bath | Kids Bubble Bath with Strawberry Swirl Scent | Turns Water Pink & Sparkling for Bathtime Fun | Dermatologically Tested | Mild & Gentle on Skin | Vegan | 300ml
Kids Stuff£2.02130 rev
Matey Max Bubble Bath | Kids Bubble Bath for Bath Time Fun | Long-Lasting Foamy Bubbles | Gentle Bath Wash for Children
Matey£1.70290 rev
Trending
90-day click momentum
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works£9.624.4★
Matey Bubble Bath Molly | Kids Bubble Bath for Bath Time Fun | Long-Lasting Foamy Bubbles | Gentle Childrens Bath Wash
Matey£2.454.4★
Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.704.7★
Johnsons Baby Regular Baby Bath Multi 500 ml (Pack of 1)
Johnson's Baby£1.744.7★
Aveeno Baby KIDS Bubble Bath & Wash 250ml | Enriched with Soothing Oat Extract | Foam Body Wash Developed for Your Little Superhero | Childrens Toiletries Sets
Aveeno Baby£3.394.7★
What buyers say about kids bubble bath
What buyers praise and complain about, mined from review topics.What buyers love
“This bubble bath has a very nice scent”
“Good value”
“What caught my eye first was it was a really well known brand with very good reviews”
“brilliant for sensitive skin”
“feels really gentle”
“No skin irritation”
“Vibrant colours”
“As described”
“its so gentle on the skin”
“I love this shower gel been using it for years for the whole family”
What buyers complain about
“Not overly keen on the scent”
“Theyre expensive”
“error realised she was reacting to this”
“nor does it add any visible sparkle”
“Arrived leaking from the blue cap”
“It didnt work well on my baby skin”
“Its nothing like the usual Aveeno quality found in all their other products”
“Colours arent great”
“there was always one issue or another”
“Not for sensitive skin”
Top return reasons
Common questions
- Is kids bubble bath profitable to sell on Amazon United Kingdom?
- The niche generates £186K/yr across 14 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the kids bubble bath niche?
- 10 brands and 52 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in kids bubble bath?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- When does demand for kids bubble bath peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the kids bubble bath niche?
- Listings span £1.70–£12.05; the average listing price is £4.45 (sweet spot $15–$100). The average incumbent carries 1,184 reviews — the moat a new listing must climb.