kids bowls
Skip itPrices mostly outside the sweet spot ($3.03–$12.05) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,484.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 82K searches
Price range
Bad£3.03–£12.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids bowls is a £47K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
kids bowls market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £39K–£46K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 76%
- Out of stock
- 3.9%
- Avg brand age
- 37 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
81
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
22%
- Vital Baby35%
- IKEA20%
- Munchkin8%
- PandaEar7%
- Ulrikco5%
- Nuby4%
Demand
Weekly Amazon search volume, last 18 weeks — -17.7% search growth over the last 90 days.Top kids bowls search terms
- kids bowls25K/yr
- toddler bowls17K/yr
- plastic bowls for kids9K/yr
- toddler bowl8K/yr
- kids bowl7K/yr
- kids plastic bowls6K/yr
- childrens bowls6K/yr
- kids cereal bowls5K/yr
- plastic bowls for children652/yr
Top kids bowls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vital Baby Nourish Perfectly Simple Bowls Stackable BPA-Free EarthSmart Biodegradable Microwave & Dishwasher Safe Everyday Feeding Bowls for Toddlers & Adults 6m+ 5 Pack
Vital Baby£3.034.8★5,021 rev
Ikea 204.613.78 Kalas Pack of 6 Plastic Bowl Dishes Multi Coloured Pastel
IKEA£3.164.5★1,751 rev
Munchkin Stay Put Baby 3 Pack Suction Bowls for Baby | Weaning/Feeding Set
Munchkin£5.184.5★25,814 rev
Ulrikco 8-Piece Unbreakable Plastic Bowls Set - Colorful Cereal Bowl Soup Bowls for Adults & Kids Safe for Dishwasher & Microwave Reusable Serving Bowls for Kitchen Camping Parties (655ML)
Ulrikco£10.534.6★22 rev
Nuby Good Square Meal Toddler Weaning Bowls - Durable | Dishwasher Safe | Self-Feeding (Pack of 4)
Nuby£5.434.8★65 rev
Newest
by launch date
6pc KALAS Plastic Bowls Set of 6 Multicolour Round 12cm x 9cm Lightweight
EMBO£4.122 rev
Yuecda 8-Piece Durable Plastic Bowls Set - Colorful Microwave & Dishwasher Safe Perfect for Kids & Adults Camping Parties (655ML)
Yuecda£8.512 rev
odoe Suction Bowls for Baby Non-Toxic Stainless Steel Baby Bowls with Suction 5 BPA-Free Baby Bowls for Weaning & Self Feeding (Green + Rose + Beige)
o'doe£11.3423 rev
TEYIAN 8Pcs Plastic Bowl Sets 26 OZ Unbreakable Reusable Serving Bowls Cereal Bowls Soup Bowl Microwave and Dishwasher Safe 4 Colour
TEYIAN£8.2428 rev
PandaEar 3 Pack Stainless Steel Baby Bowls with Suction Non-Slip Toddler Bowls with Silicone Sleeve for Kids Infants Children Unbreakable & Mess Free
PandaEar£12.05830 rev
Trending
90-day click momentumYuecda 8-Piece Durable Plastic Bowls Set - Colorful Microwave & Dishwasher Safe Perfect for Kids & Adults Camping Parties (655ML)
Yuecda£8.515.0★
6pc KALAS Plastic Bowls Set of 6 Multicolour Round 12cm x 9cm Lightweight
EMBO£4.125.0★
odoe Suction Bowls for Baby Non-Toxic Stainless Steel Baby Bowls with Suction 5 BPA-Free Baby Bowls for Weaning & Self Feeding (Green + Rose + Beige)
o'doe£11.344.5★
TEYIAN 8Pcs Plastic Bowl Sets 26 OZ Unbreakable Reusable Serving Bowls Cereal Bowls Soup Bowl Microwave and Dishwasher Safe 4 Colour
TEYIAN£8.244.5★
LATERN 24Pcs Reusable Plastic Bowls 300ml Unbreakable Kids Plastic Bowls Microwave Dishwasher Safe Toddler Bowl for Cereal Soup Snack Fruit Salad (6 Colors)
LATERN£10.214.6★
What buyers say about kids bowls
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality bowls”
“Nice sizes”
“good value for the money”
“Colourful”
“Durability good”
“Theyre dishwasher safe which is convenient”
“Pretty and sturdy”
“The bowls feel lightweight”
“Easy to use”
“Dishwasher safe”
What buyers complain about
“Not fit for purpose”
“Doesnt stick”
“Not as I expected very flimsy not sturdy”
“Not worth the money”
“dirty like they have been used”
“I find myself fighting with them”
“Stopped working within 2 weeks”
“Description says microwave safe, however the packaging on the product says not suitable for microwave use!”
“Not dishwasher safe”
“they do discolour”
Top return reasons
Common questions
- Is kids bowls profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the kids bowls niche?
- 14 brands and 81 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in kids bowls?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 0.5%.
- What does it cost to enter the kids bowls niche?
- Listings span £3.03–£12.05; the average listing price is £7.72 (sweet spot $15–$100). The average incumbent carries 2,485 reviews — the moat a new listing must climb.