Kids Blanket
FailShoppers spend an estimated $38K a year here, so Kids Blanket is a Fail.
- Flapen Score
- 47 / 100Ranks 319 of 638 Baby Products niches · on the category median47
- Market size
- £38K/yr184K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 26%top-5 click share · 43 brands · 86 sellers
Flapen Score
Kids Blanket against its category
The dotted line is the Baby Products average. Past it, Kids Blanket is stronger. Inside it, weaker.
Market
The Kids Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Blanket 184K times last year and spent an estimated £38K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £38Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- kids blanket41K searches a year
02 · Price
A sale here is worth £10.67.
Listings sell for £10.67 on average, from £4.53 to £23.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.67 that is £0 to £1K a year per listing.
- Average price
- £10.67under the $15 to $100 sweet spot
- Price range
- £4.53–£23.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #251 within Nursery. It carries 2,852 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 82%
- Out of stock, average day
- 14.4%
- Average rank
- #251in Nursery
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,852per listing
- Listings tracked
- 77
04 · Newcomers
1 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Kids Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
86
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
26%
Top 20: 61%
Open market
48%
- Brand 115%
- Brand 212%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Kids Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Kids Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids blanket41K/yr
- toddler blanket19K/yr
- kids fleece blanket19K/yr
- girls blanket16K/yr
- boys blanket15K/yr
- kids blankets13K/yr
- fleece blanket kids13K/yr
- blankets for kids8K/yr
- blanket kids6K/yr
- glow in the dark blanket9K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Blanket
We read the reviews and the return reasons for every product selling here.
“Extremely thin material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Blanket questions
Answered from the same tracked data.









