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Kids Blanket

Fail

Shoppers spend an estimated $38K a year here, so Kids Blanket is a Fail.

Flapen Score
47
47 / 100
Ranks 319 of 638 Baby Products niches · on the category median
Market size
£38K/yr184K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
26%top-5 click share · 43 brands · 86 sellers

Flapen Score

Kids Blanket against its category

The dotted line is the Baby Products average. Past it, Kids Blanket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Blanket 184K times last year and spent an estimated £38K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
1.9%
Market size, estimated
£38Ka year
Peak month
December5.2× the quietest month
Top search term
kids blanket41K searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £4.53 to £23.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.67 that is £0 to £1K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£4.53–£23.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #251 within Nursery. It carries 2,852 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
82%
Out of stock, average day
14.4%
Average rank
#251in Nursery
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,852per listing
Listings tracked
77

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kids Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

86

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

26%

Top 20: 61%

Open market

48%

  • Brand 115%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Kids Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Kids Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids blanket41K/yr
  • toddler blanket19K/yr
  • kids fleece blanket19K/yr
  • girls blanket16K/yr
  • boys blanket15K/yr
  • kids blankets13K/yr
  • fleece blanket kids13K/yr
  • blankets for kids8K/yr
  • blanket kids6K/yr
  • glow in the dark blanket9K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Blanket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Thickness”
0.9%of orders come back
“Extremely thin material”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kids Blanket questions

Answered from the same tracked data.