Kids Blanket
FailShoppers spend an estimated $38K a year here, so Kids Blanket is a Fail.
- Flapen Score
- 47 / 100Ranks 319 of 638 Baby Products niches · on the category median47
- Market size
- £38K/yr184K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 26%top-5 click share · 43 brands · 86 sellers
Flapen Score
Kids Blanket against its category
The dotted line is the Baby Products average. Past it, Kids Blanket is stronger. Inside it, weaker.
Market
The Kids Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Blanket 184K times last year and spent an estimated £38K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £38Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- kids blanket41K searches a year
02 · Price
A sale here is worth £10.67.
Listings sell for £10.67 on average, from £4.53 to £23.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.67 that is £0 to £1K a year per listing.
- Average price
- £10.67under the $15 to $100 sweet spot
- Price range
- £4.53–£23.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #251 within Nursery. It carries 2,852 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 82%
- Out of stock, average day
- 14.4%
- Average rank
- #251in Nursery
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,852per listing
- Listings tracked
- 77
04 · Newcomers
1 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Kids Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Edcooy Dinosaur Blanket for Boys Kids Dinosaur Throw Blanket for Boys and Girls Fluffy Cozy flannel Blanket with Vibrant Colors Cute Design Soft Warm Throw Blanket (100 x 130cm Blue)
- Price
- £10.10
- Rating
- 4.8/5
- Reviews
- 106
- Age
- 2y ago

Hileyu Glow in the Dark Blanket 120x150cm Soft Flannel Fleece Blanket for Kids Rainbow Unicorn Pink
- Price
- £11.29
- Rating
- 4.2/5
- Reviews
- 203
- Age
- 3y ago

OHS Kids Fleece Blanket Safari Animals Throw Blanket Super Soft Decorative Bed Throw Sofa Blanket Comfy Fleece Throw Thermal Blanket White 120x150cm
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 2y ago

Dreamscene Fleece Blanket Hearts Gifts for Women Super Soft Cosy Warm Polar Throws for Sofas Bed Couch Settee Travel Fluffy Blanket Single Bed Throw All Seasons Pink/Red - 120 x 150cm
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 2y ago

CREVENT Small Fluffy Warm Baby Throw Blanket for Boy and girl Infant Toddler Crib Cot Stroller (75cmX100cm Grey Cloud)
- Price
- £6.93
- Rating
- 4.7/5
- Reviews
- 10,815
- Age
- 6y ago
Trending
estimated 90-day click momentum
Catalonia Classy Mermaid Tail Blanket Fish Scale Pattern Snuggle Blanket for Girls Woman Ultra Soft Fleece Sleeping Throw for Kids Cozy Mermaid Gift for Adult Toddlers
- Price
- £13.29
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 8mo ago

OHS Fleece Blanket Sofa Throw Gifts for Teenage Girls Boys Super Soft Warm Cosy Sweetie Pies Throw Blanket Decorative Kids Rooms Sleepovers Single Bed Throws Magenta - 125 x 150cm
- Price
- £6.57
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 6mo ago

Catherine Lansfield Enchanted Twilight Animals Blanket Throw Forest Green
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Amazon Basics Fleece Throw Blanket for Kids Soft and Cozy for Sofa and Bedroom 100% Recycled Polyester Forest Friends 127 x 152 cm
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 8mo ago

OHS Wearable Blanket Kids Gaming Ultra Soft Snuggle Blanket for Boys Girls Fleece Blanket Hands Free Sleeves for Gaming Relaxing TV - Black 125cm x 100cm
- Price
- £7.36
- Rating
- 3.2/5
- Reviews
- 17
- Age
- 1y ago
Newest
by launch date
OHS Fleece Blanket Sofa Throw Gifts for Teenage Girls Boys Super Soft Warm Cosy Sweetie Pies Throw Blanket Decorative Kids Rooms Sleepovers Single Bed Throws Magenta - 125 x 150cm
- Price
- £6.57
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 6mo ago

Amazon Basics Fleece Throw Blanket for Kids Soft and Cozy for Sofa and Bedroom 100% Recycled Polyester Forest Friends 127 x 152 cm
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 8mo ago

Catalonia Classy Mermaid Tail Blanket Fish Scale Pattern Snuggle Blanket for Girls Woman Ultra Soft Fleece Sleeping Throw for Kids Cozy Mermaid Gift for Adult Toddlers
- Price
- £13.29
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 8mo ago

Catherine Lansfield Enchanted Twilight Animals Blanket Throw Forest Green
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Catherine Lansfield Kids Forever Together Cosy Fleece 130x170cm Blanket Throw Pastel
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
43 falling
Sellers
86
Est. top-5 brand share
46%
Top 20: 85%
Est. top-5 click share
26%
Top 20: 61%
Open market
48%
- OHS15%
- Catherine Lansfield12%
- Dreamscene7%
- Edcooy6%
- Hileyu6%
- CREVENT6%
Demand
Kids Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Kids Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids blanket41K/yr
- toddler blanket19K/yr
- kids fleece blanket19K/yr
- girls blanket16K/yr
- boys blanket15K/yr
- kids blankets13K/yr
- fleece blanket kids13K/yr
- blankets for kids8K/yr
- blanket kids6K/yr
- glow in the dark blanket9K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Blanket
We read the reviews and the return reasons for every product selling here.
“Extremely thin material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









