- Flapen Score
- 48 / 100Top 46% of 638 Baby Products niches · +1 vs the category median of 4748
- Market size
- £392K/yr562K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 33 sellers
Flapen Score
Jumperoo against its category
The dotted line is the Baby Products average. Past it, Jumperoo is stronger. Inside it, weaker.
Market
The Jumperoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jumperoo 562K times last year and spent an estimated £392K. The top 5 brands take 79% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £392K a year.
- Searches, last 12 months
- 562K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £392Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- jumperoo186K searches a year
02 · Price
A sale here is worth £52.14.
Listings sell for £52.14 on average, from £13.24 to £102.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £52.14 that is £5K to £13K a year per listing.
- Average price
- £52.14inside the $15 to $100 sweet spot
- Price range
- £13.24–£102.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£13K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #54 within Activity & Entertainment. It carries 5,146 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 61%
- Out of stock, average day
- 12.1%
- Average rank
- #54in Activity & Entertainment
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,146per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Jumperoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
16%
- Brand 135%
- Brand 222%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 66%
- Open — no brand owns it (9 brands, 16%)
Demand
Jumperoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Jumperoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jumperoo186K/yr
- baby jumperoo77K/yr
- jumperoo baby bouncer87K/yr
- baby jumper58K/yr
- baby activity centre29K/yr
- jumparoo31K/yr
- baby jumpers and bouncers19K/yr
- baby standing bouncer7K/yr
- baby jumperoo 6 months plus7K/yr
- fisher price jumperoo baby bouncer5K/yr
Reviews and returns
What reviews say buyers love and hate about Jumperoo
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jumperoo questions
Answered from the same tracked data.









