Johnsons Baby Shampoo

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-0.3%

Conversion, latest week

11.3%

Market size, estimated

£77Ka year

Peak month

June1.3× the quietest month

Top search term

johnsons baby shampoo80K searches a year

Listings sell for £6.10 on average, from £1.76 to £15.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.10 that is £3K to £5K a year per listing.

Average price

£6.10under the $15 to $100 sweet spot

Price range

£1.76–£15.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

18% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #101 within Health & Baby Care. It carries 3,464 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

18%

Prime listings

64%

Out of stock, average day

0.4%

Average rank

#101in Health & Baby Care

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,464per listing

Listings tracked

11

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months