Inflatable Baby Bath
a small market ($68K/yr) — Inflatable Baby Bath doesn't clear our bar today.
Flapen Score
Top 46% of 638 Baby Products niches · +1 vs the category median of 47
Is Inflatable Baby Bath profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Inflatable Baby Bath is a £68K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 48/100.
Inflatable Baby Bath: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +16.9% over the last 90 days and 4.6% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Inflatable Baby Bath products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Inflatable Baby Bath Portable Foldable Travel Bath Tub Collapsible Non-Slip Infant Bath Tubs Baby Essentials for Newborn Mini Air Swimming Pool Bathtubs for Toddler Boys and Girls 0-12 Months
- Price
- £12.59
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 1y ago
Bestway Inflatable Baby Bath Tub Portable and Lightweight for Home and Travel Inflatable Soft Floor White
- Price
- £6.15
- Rating
- 4.6/5
- Reviews
- 6,043
- Age
- 13y ago
Ingenuity Tuckaway Toddler Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required 12M-5Y
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 1y ago
Inflatable Baby Bath Tub - Foldable Collapsible Travel Bathtub for Toddlers and Newborns 0-12 Months - Support for Boys and Girls
- Price
- £12.33
- Rating
- 4.3/5
- Reviews
- 322
- Age
- 2y ago
Crystals Inflatable Baby Bath Tub with Temperature Sensor Foldable Infant & Newborn Baby Bath Non Slip Support Travel Toddler Mini Bathtub 0-12 Months
- Price
- £9.10
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
Trending
90-day click momentum
Crystals Inflatable Baby Bath Tub for Newborns & Toddlers Foldable Portable Baby Bathtub with Non-Slip Cushioned Base Quick Inflate Easy Drain Plug & Travel-Friendly Infant Bath
- Price
- £9.91
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago
Crystals Inflatable Baby Bath Tub Portable Newborn Bath Essentials Foldable Travel Baby Bathtub with Soft Cushioned Base Non-Slip Design Easy Drain & Quick Inflate for Safe Comfortable Bathing
- Price
- £9.08
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2mo ago
Xynzanic Foldable Baby Bath Collapsible Baby Bathtub 3M-8Y Portable Travel Baby Bath Tub with Non-Slip Base Pop Up Folding Newborn Toddler Shower Tub Space Saving Dinosaur
- Price
- £19.65
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 7mo ago
Crystals Inflatable Baby Bath Tub with Temperature Sensor Foldable Infant & Newborn Baby Bath Non Slip Support Travel Toddler Mini Bathtub 0-12 Months
- Price
- £9.10
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
Alytimes Inflatable Baby Bathtub Kid Infant Toddler Infant Newborn Inflatable Foldable Shower Pool(Pink)
- Price
- £12.22
- Rating
- 4.3/5
- Reviews
- 1,068
- Age
- 7y ago
Newest
by launch dateCrystals Inflatable Baby Bath Tub for Newborns & Toddlers Foldable Portable Baby Bathtub with Non-Slip Cushioned Base Quick Inflate Easy Drain Plug & Travel-Friendly Infant Bath
- Price
- £9.91
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago
Crystals Inflatable Baby Bath Tub Portable Newborn Bath Essentials Foldable Travel Baby Bathtub with Soft Cushioned Base Non-Slip Design Easy Drain & Quick Inflate for Safe Comfortable Bathing
- Price
- £9.08
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2mo ago
Xynzanic Foldable Baby Bath Collapsible Baby Bathtub 3M-8Y Portable Travel Baby Bath Tub with Non-Slip Base Pop Up Folding Newborn Toddler Shower Tub Space Saving Dinosaur
- Price
- £19.65
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 7mo ago
Lafisun Foldable Baby Bath Portable Baby Bathtub All-in-One Design with Drain Plug Large Toddler Bath for Ages 0-8 78 X 45 X 30 CM(Cyan)
- Price
- £23.59
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 10mo ago
Ingenuity Tuckaway Toddler Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required 12M-5Y
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
28
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
13%
- Adoraland23%
- Bestway19%
- Ingenuity16%
- PandaEar11%
- Crystals11%
- Glenmore7%
- Open — no brand owns it (5 brands, 13%)
Inflatable Baby Bath demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×
Top Inflatable Baby Bath search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- inflatable baby bath28K/yr
- travel baby bath22K/yr
- portable baby bath12K/yr
- travel bath8K/yr
- travel bath baby7K/yr
- inflatable bath baby7K/yr
- blow up baby bath6K/yr
- baby travel bath5K/yr
What reviews say buyers love and hate about Inflatable Baby Bath
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“its the perfect size for her”
“Excellent quality”
“Great for price”
“Easy to use”
“saves space”
What buyers complain about
57% of reviews“doesnt fit properly”
“Avoid this tub: Poor manufacturing and fragile parts”
“Hole after second use”
“Quality is a bit flimsy when used - sides tend to bend outwards with the water rather than maintaining its shape”
“Great little bath purchased for grandchild as we dont have a bath anymore the only thing wrong with it is the in built thermometer not very accurate”
Inflatable Baby Bath return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Inflatable Baby Bath questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
