Inflatable Baby Bath
FailShoppers spend an estimated $68K a year here, so Inflatable Baby Bath is a Fail.
- Flapen Score
- 48 / 100Top 46% of 638 Baby Products niches · +1 vs the category median of 4748
- Market size
- £68K/yr95K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 28 sellers
Flapen Score
Inflatable Baby Bath against its category
The dotted line is the Baby Products average. Past it, Inflatable Baby Bath is stronger. Inside it, weaker.
Market
The Inflatable Baby Bath market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Inflatable Baby Bath 95K times last year and spent an estimated £68K. The top 5 brands take 80% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £68Ka year
- Peak month
- July3.1× the quietest month
- Top search term
- inflatable baby bath28K searches a year
02 · Price
A sale here is worth £15.45.
Listings sell for £15.45 on average, from £6.15 to £23.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.45 that is £2K to £4K a year per listing.
- Average price
- £15.45inside the $15 to $100 sweet spot
- Price range
- £6.15–£23.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #40 within Health & Baby Care. It carries 1,008 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 4.7%
- Average rank
- #40in Health & Baby Care
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,008per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Inflatable Baby Bath products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
28
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
13%
- Brand 123%
- Brand 219%
- Brand 316%
- Brand 411%
- Brand 511%
- Brand 67%
- Open — no brand owns it (5 brands, 13%)
Demand
Inflatable Baby Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×
Search terms
Top Inflatable Baby Bath search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- inflatable baby bath28K/yr
- travel baby bath22K/yr
- portable baby bath12K/yr
- travel bath8K/yr
- travel bath baby7K/yr
- inflatable bath baby7K/yr
- blow up baby bath6K/yr
- baby travel bath5K/yr
Reviews and returns
What reviews say buyers love and hate about Inflatable Baby Bath
We read the reviews and the return reasons for every product selling here.
“doesnt fit properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Inflatable Baby Bath questions
Answered from the same tracked data.









