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Ikea Highchair Accessories

Fail

The top 5 brands take 100% of clicks, so Ikea Highchair Accessories is a Fail.

Flapen Score
42
42 / 100
Ranks 454 of 638 Baby Products niches · −5 vs the category median of 47
Market size
£50K/yr43K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
91%top-5 click share · 5 brands · 34 sellers

Flapen Score

Ikea Highchair Accessories against its category

The dotted line is the Baby Products average. Past it, Ikea Highchair Accessories is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ikea Highchair Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ikea Highchair Accessories 43K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
6.6%
Market size, estimated
£50Ka year
Peak month
October1.5× the quietest month
Top search term
ikea highchair27K searches a year

02 · Price

A sale here is worth £17.57.

Listings sell for £17.57 on average, from £7.68 to £22.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £17.57 that is £2K to £4K a year per listing.

Average price
£17.57inside the $15 to $100 sweet spot
Price range
£7.68–£22.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Nursing & Feeding. It carries 613 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
38%
Out of stock, average day
0.0%
Average rank
#34in Nursing & Feeding
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
613per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ikea Highchair Accessories products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

34

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • IKEA84%
  • Diva Group8%
  • SuperGift.com4%
  • ZARPMA3%
  • Alimos2%
  • Open — no brand owns it (0%)

Demand

Ikea Highchair Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ikea Highchair Accessories search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ikea highchair27K/yr
  • ikea high chair7K/yr
  • plastic high chair4K/yr
  • ikea antilop2K/yr
  • antilop highchair2K/yr

Reviews and returns

What reviews say buyers love and hate about Ikea Highchair Accessories

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
19%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“she was very disappointed on the quality of this chair”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Ikea Highchair Accessories questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data