Hand Wipes
MaybeAn estimated 0.1% of orders come back. But prices span $0.91–$15.52, mostly outside the sweet spot, so Hand Wipes is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 638 Baby Products niches · +6 vs the category median of 4753
- Market size
- £287K/yr475K searches / yr
- 90-day growth
- +25.6%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 91 sellers
Flapen Score
Hand Wipes against its category
The dotted line is the Baby Products average. Past it, Hand Wipes is stronger. Inside it, weaker.
Market
The Hand Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Wipes 475K times last year and spent an estimated £287K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.
- Searches, last 12 months
- 475K
- Growth, 90 days vs prior 90
- +25.6%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £287Ka year
- Peak month
- June2.3× the quietest month
- Top search term
- hand wipes121K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £0.91 to £15.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £6.23 that is £9K to £12K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £0.91–£15.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #42 within Health & Baby Care. It carries 1,660 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #42in Health & Baby Care
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,660per listing
- Listings tracked
- 31
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hand Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
91
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
14%
- Brand 125%
- Brand 224%
- Brand 317%
- Brand 410%
- Brand 57%
- Brand 64%
- Open — no brand owns it (8 brands, 14%)
Demand
Hand Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.3×
Search terms
Top Hand Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand wipes121K/yr
- antibacterial hand wipes66K/yr
- travel wipes41K/yr
- wet ones40K/yr
- hand wipes anti-bacterial34K/yr
- mini wipes20K/yr
- hand wipes pocket size17K/yr
- wet wipes travel15K/yr
- travel wet wipes14K/yr
- mini wet wipes13K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Wipes
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Wipes questions
Answered from the same tracked data.