Hand Wipes
Hand Wipes shows low returns (0.1%), but prices mostly outside the sweet spot ($0.91–$15.52) keeps it on the watch list.
Flapen Score
Top 26% of 638 Baby Products niches · +6 vs the category median of 47
Is Hand Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hand Wipes is a £287K/yr Amazon United Kingdom market (475K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Hand Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +25.6% over the last 90 days and 9.7% of searches end in a purchase.
£287K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 31 products
Top Hand Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clinell Antimicrobial Hand Wipes - Sanitising for Cleaning & Disinfecting Travel-Friendly - Dermatologically Tested Kills 99.99% of Bacteria & Viruses - Pack of 30 Blue
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 3y ago
Wet Ones Be Fresh Plastic Free Antibacterial Pocket Size Hand Wipes - 144 wipes 12 packs x 12 wipes
- Price
- £8.84
- Rating
- 4.8/5
- Reviews
- 1,572
- Age
- 5y ago
The Cheeky Panda Bamboo Hand Wipes | 12 Travel Wipes | 100% Plastic Free and Biodegradable Wet Wipes
- Price
- £1.07
- Rating
- 4.7/5
- Reviews
- 2,159
- Age
- 6y ago
Dorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 6mo ago
Dettol Antibacterial Hand Wipes Fresh Scented 135 Wipes (15 x 9pck) Antiseptic Disinfectant Travel Hygiene First Aid Essential Biodegradable
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 2,250
- Age
- 6y ago
Trending
90-day click momentum
CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 55
- Age
- 7mo ago
Dorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 6mo ago
Dorahoney 100% Cotton Travel Wet Wipes 99% Water Unscented Hypoallergenic Mini Wet Wipes for Adults Kids and Baby Care Pocket Wipes Travel Essentials for Sensitive Skin 8 Pack (56 Wipes Total)
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 8mo ago
Dorahoney Travel Wet Wipes Mini with Aloe Vera Sensitive Pocket Size Wipes 99% Water Unscented Hypoallergenic for Adults Kids and Baby Care Small Pack Hand & Face Wipes 8 Pack (48 Wipes Total)
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8mo ago
Clinell Antimicrobial Hand Wipes - Sanitising for Cleaning & Disinfecting Travel-Friendly - Dermatologically Tested Kills 99.99% of Bacteria & Viruses - Pack of 30 Blue
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 3y ago
Newest
by launch dateDorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 6mo ago
CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 55
- Age
- 7mo ago
Dorahoney Travel Wet Wipes Mini with Aloe Vera Sensitive Pocket Size Wipes 99% Water Unscented Hypoallergenic for Adults Kids and Baby Care Small Pack Hand & Face Wipes 8 Pack (48 Wipes Total)
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8mo ago
Dorahoney 100% Cotton Travel Wet Wipes 99% Water Unscented Hypoallergenic Mini Wet Wipes for Adults Kids and Baby Care Pocket Wipes Travel Essentials for Sensitive Skin 8 Pack (56 Wipes Total)
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 8mo ago
Dorahoney Mini Flushable Wet Wipes Travel Size 99% Water Unscented & Hypoallergenic for Adults Kids and Baby Care with Sensitive Skin Pocket-Sized Travel Essentials Wipes 8 Pack (48 Wipes Total)
- Price
- £6.97
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
91
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
14%
- Clinell25%
- Wet Ones24%
- DORAHONEY17%
- The Cheeky Panda10%
- Dettol7%
- Sani Hands4%
- Open — no brand owns it (8 brands, 14%)
Hand Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun · busiest ÷ quietest = 2.3×
Top Hand Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hand wipes121K/yr
- antibacterial hand wipes66K/yr
- travel wipes41K/yr
- wet ones40K/yr
- hand wipes anti-bacterial34K/yr
- mini wipes20K/yr
- hand wipes pocket size17K/yr
- wet wipes travel15K/yr
- travel wet wipes14K/yr
- mini wet wipes13K/yr
What reviews say buyers love and hate about Hand Wipes
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Good for cleaning”
“They fit well in my hand bag and my clutches”
“Very easy to use”
“Very well made”
“Great value”
What buyers complain about
51% of reviews“Weird smell”
“overpriced”
“absolutely not soft as other brands”
“All packs are thus quite small”
“The wipes are thin”
Hand Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hand Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
