hand wipes
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.91–$15.52) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Market size
Good£287K£287K/yr · 475K searches
Review moat
Okay1,659.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Price range
Bad£0.91–£15.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hand wipes is a £287K/yr Amazon United Kingdom market (475K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £312K–£374K
- units × avg price
- Launch success
- 86%
- 6 of 7 new (360d)
- Conversion rate
- 9.7%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.2%
- Avg brand age
- 51 months
- Avg seller age
- 167 days
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
91
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
14%
- Clinell25%
- Wet Ones24%
- DORAHONEY17%
- The Cheeky Panda10%
- Dettol7%
- Sani Hands4%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clinell Antimicrobial Hand Wipes - Sanitising for Cleaning & Disinfecting Travel-Friendly - Dermatologically Tested Kills 99.99% of Bacteria & Viruses - Pack of 30 Blue
Clinell£1.684.7★856 rev
Wet Ones Be Fresh Plastic Free Antibacterial Pocket Size Hand Wipes - 144 wipes 12 packs x 12 wipes
Wet Ones£8.844.8★1,572 rev
The Cheeky Panda Bamboo Hand Wipes | 12 Travel Wipes | 100% Plastic Free and Biodegradable Wet Wipes
The Cheeky Panda£1.074.7★2,159 rev
Dorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
DORAHONEY£6.734.6★107 rev
Dettol Antibacterial Hand Wipes Fresh Scented 135 Wipes (15 x 9pck) Antiseptic Disinfectant Travel Hygiene First Aid Essential Biodegradable
Dettol£8.694.7★2,250 rev
Newest
by launch dateDorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
DORAHONEY£6.73107 rev
CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
CareBee£4.9355 rev
Dorahoney Travel Wet Wipes Mini with Aloe Vera Sensitive Pocket Size Wipes 99% Water Unscented Hypoallergenic for Adults Kids and Baby Care Small Pack Hand & Face Wipes 8 Pack (48 Wipes Total)
DORAHONEY£7.03146 rev
Dorahoney 100% Cotton Travel Wet Wipes 99% Water Unscented Hypoallergenic Mini Wet Wipes for Adults Kids and Baby Care Pocket Wipes Travel Essentials for Sensitive Skin 8 Pack (56 Wipes Total)
DORAHONEY£7.5581 rev
Wet Ones Be Fresh Antibacterial Hand & Body Wipes 40pk
Wet Ones£2.729 rev
Trending
90-day click momentumCareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
CareBee£4.934.9★
Wet Ones Be Gentle Antibacterial Hand & Body Wipes 12 Wipes
Wet Ones£0.914.3★
Dorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
DORAHONEY£6.734.6★
Dorahoney 100% Cotton Travel Wet Wipes 99% Water Unscented Hypoallergenic Mini Wet Wipes for Adults Kids and Baby Care Pocket Wipes Travel Essentials for Sensitive Skin 8 Pack (56 Wipes Total)
DORAHONEY£7.554.7★
Dorahoney Travel Wet Wipes Mini with Aloe Vera Sensitive Pocket Size Wipes 99% Water Unscented Hypoallergenic for Adults Kids and Baby Care Small Pack Hand & Face Wipes 8 Pack (48 Wipes Total)
DORAHONEY£7.034.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good for cleaning”
“They fit well in my hand bag and my clutches”
“Very easy to use”
“Very well made”
“Great value”
“Fragrance free”
“very moist”
“Soft”
“Just as advertised”
“Portable”
What buyers complain about
“Weird smell”
“overpriced”
“absolutely not soft as other brands”
“All packs are thus quite small”
“The wipes are thin”
“Absolutely dreadful wipes”
“Quite dry, not moist for very long like usual wipes do”
“Lower quality”
“Not that great as advertised”
“so flimsy”
Top return reasons
Common questions
- Is hand wipes profitable to sell on Amazon United Kingdom?
- The niche generates £287K/yr across 31 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hand wipes niche?
- 14 brands and 91 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in hand wipes?
- Top complaints mined from reviews: Smell, Value For Money, Hard Feel. The return rate is 0.1%.
- When does demand for hand wipes peak?
- Demand peaks in May–Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the hand wipes niche?
- Listings span £0.91–£15.52; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 1,660 reviews — the moat a new listing must climb.
Related niches in Baby Products
- 63baby toysLaunch it
- 63buggy fanWorth a look
- 63car seat travel bagWorth a look
- 63retractable stair gateWorth a look
- 63christening gifts for girlsWorth a look
- 64playpenLaunch it