Hand Wipes
MaybeAn estimated 0.1% of orders come back. But prices span $0.91–$15.52, mostly outside the sweet spot, so Hand Wipes is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 638 Baby Products niches · +6 vs the category median of 4753
- Market size
- £287K/yr475K searches / yr
- 90-day growth
- +25.6%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 91 sellers
Flapen Score
Hand Wipes against its category
The dotted line is the Baby Products average. Past it, Hand Wipes is stronger. Inside it, weaker.
Market
The Hand Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Wipes 475K times last year and spent an estimated £287K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.
- Searches, last 12 months
- 475K
- Growth, 90 days vs prior 90
- +25.6%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £287Ka year
- Peak month
- June2.3× the quietest month
- Top search term
- hand wipes121K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £0.91 to £15.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £6.23 that is £9K to £12K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £0.91–£15.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #42 within Health & Baby Care. It carries 1,660 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #42in Health & Baby Care
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,660per listing
- Listings tracked
- 31
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hand Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clinell Antimicrobial Hand Wipes - Sanitising for Cleaning & Disinfecting Travel-Friendly - Dermatologically Tested Kills 99.99% of Bacteria & Viruses - Pack of 30 Blue
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 3y ago

Wet Ones Be Fresh Plastic Free Antibacterial Pocket Size Hand Wipes - 144 wipes 12 packs x 12 wipes
- Price
- £8.84
- Rating
- 4.8/5
- Reviews
- 1,572
- Age
- 5y ago

The Cheeky Panda Bamboo Hand Wipes | 12 Travel Wipes | 100% Plastic Free and Biodegradable Wet Wipes
- Price
- £1.07
- Rating
- 4.7/5
- Reviews
- 2,159
- Age
- 6y ago

Dorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 6mo ago

Dettol Antibacterial Hand Wipes Fresh Scented 135 Wipes (15 x 9pck) Antiseptic Disinfectant Travel Hygiene First Aid Essential Biodegradable
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 2,250
- Age
- 6y ago
Trending
estimated 90-day click momentum
CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 55
- Age
- 7mo ago

Dorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 6mo ago

Dorahoney 100% Cotton Travel Wet Wipes 99% Water Unscented Hypoallergenic Mini Wet Wipes for Adults Kids and Baby Care Pocket Wipes Travel Essentials for Sensitive Skin 8 Pack (56 Wipes Total)
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 8mo ago

Dorahoney Travel Wet Wipes Mini with Aloe Vera Sensitive Pocket Size Wipes 99% Water Unscented Hypoallergenic for Adults Kids and Baby Care Small Pack Hand & Face Wipes 8 Pack (48 Wipes Total)
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8mo ago

Clinell Antimicrobial Hand Wipes - Sanitising for Cleaning & Disinfecting Travel-Friendly - Dermatologically Tested Kills 99.99% of Bacteria & Viruses - Pack of 30 Blue
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 3y ago
Newest
by launch date
Dorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 6mo ago

CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 55
- Age
- 7mo ago

Dorahoney Travel Wet Wipes Mini with Aloe Vera Sensitive Pocket Size Wipes 99% Water Unscented Hypoallergenic for Adults Kids and Baby Care Small Pack Hand & Face Wipes 8 Pack (48 Wipes Total)
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8mo ago

Dorahoney 100% Cotton Travel Wet Wipes 99% Water Unscented Hypoallergenic Mini Wet Wipes for Adults Kids and Baby Care Pocket Wipes Travel Essentials for Sensitive Skin 8 Pack (56 Wipes Total)
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 8mo ago

Dorahoney Mini Flushable Wet Wipes Travel Size 99% Water Unscented & Hypoallergenic for Adults Kids and Baby Care with Sensitive Skin Pocket-Sized Travel Essentials Wipes 8 Pack (48 Wipes Total)
- Price
- £6.97
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
91
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 90%
Open market
14%
- Clinell25%
- Wet Ones24%
- DORAHONEY17%
- The Cheeky Panda10%
- Dettol7%
- Sani Hands4%
- Open — no brand owns it (8 brands, 14%)
Demand
Hand Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.3×
Search terms
Top Hand Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hand wipes121K/yr
- antibacterial hand wipes66K/yr
- travel wipes41K/yr
- wet ones40K/yr
- hand wipes anti-bacterial34K/yr
- mini wipes20K/yr
- hand wipes pocket size17K/yr
- wet wipes travel15K/yr
- travel wet wipes14K/yr
- mini wet wipes13K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Wipes
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









