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46

hair bows for girls

Skip it

Prices mostly outside the sweet spot ($2.76–$9.59) — this niche doesn't clear our bar today.

Market size 15Growth 24Conversion 47Competition 79Returns 97Price range 0Avg price 17Brand share 68Review moat 71Quality gap 28

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good668.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.98

avg listing price — sweet spot $15–$100

Market size

Bad£61K

£61K/yr · 271K searches

Price range

Bad£2.76–£9.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, hair bows for girls is a £61K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

hair bows for girls market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
£60K–£75K
units × avg price
Conversion rate
3.8%
Avg BSR
#238
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
5.2%
Avg brand age
21 months
Avg seller age
190 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

41

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

36%

Top 20: 77%

Open market

32%

  • JOYOYO36%
  • vobobe10%
  • choicbaby8%
  • ALinmo5%
  • jollybows4%
  • Yoosit4%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -1.0% search growth over the last 90 days.
7K5KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.3×

Top hair bows for girls search terms

  • hair bows for girls77K/yr
  • girls hair bows42K/yr
  • ribbon bows25K/yr
  • bow clips12K/yr
  • girls bows for hair10K/yr
  • girls bows10K/yr
  • kids hair bows9K/yr
  • hair bow clips7K/yr
  • bow clips for girls7K/yr
  • small bows10K/yr
All search terms

Top hair bows for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£5K12%£7K16%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hair bows for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Overall, this is a wonderful set with great variety and quality”

Color26%

“The colors are vibrant”

Value For Money14%

“Good value”

Size-Overall6%

“Size-wise, they are just right for babies as well as toddlers”

Soft Feel4%

“Each bow is delicately crafted from soft”

Durability3%

“durable”

Ease Of Use3%

“are great for everyday use”

Material Quality3%

“great material”

Comfort-Overall2%

“are very comfortable”

Advertised Vs Actual Product2%

“and works exactly as described”

What buyers complain about

Size-Overall26%

“Allot smaller than pictured”

Quality-Overall12%

“Poorly made bows”

Durability10%

“the bow comes off easily”

Value For Money8%

“Pricey”

Strength6%

“Not strong clips”

Product Condition5%

“Dirty product received”

Material Quality3%

“the clip itself isn't backed by the same material so they look really cheap”

Suitability Short Hair3%

“Only problem is they dont stay in my granddaughters hair”

Hair Related3%

“Dont stay in the hair”

Advertised Vs Actual Product2%

“False advertisement”

Top return reasons

Size-Overall39%
Color10%
Quality-Overall10%
Advertised Vs Actual Product7%
Defective Material/Parts5%
Suitability Long Hair4%
Adhesion/Stickiness3%
Value For Money3%
Material Quality3%
Suitability Short Hair3%

Common questions

Is hair bows for girls profitable to sell on Amazon United Kingdom?
The niche generates £61K/yr across 46 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (46/100).
How competitive is the hair bows for girls niche?
29 brands and 41 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in hair bows for girls?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.
When does demand for hair bows for girls peak?
Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the hair bows for girls niche?
Listings span £2.76–£9.59; the average listing price is £5.98 (sweet spot $15–$100). The average incumbent carries 669 reviews — the moat a new listing must climb.